So I just read the response to my review. Seriously?? Here are the texts. SHE admits she needed…read moreto do a more thorough consult, then asks me when I can come in to fix it as we talked about after I paid her (which I responded). She then tells me she doesn't have her appointment book with her on the weekend (which ironically the original appointment was made on a weekend), then she stops responding. ONLY after the salon owner saw the Google review did she send me a text- on September 5. "I was told by the salon owner....." She says that the reason for not getting back to me were family issues. So which is it? Family issues or the client is the problem? Like I said, IT IS ONLY HAIR! No big deal. But treat people right and be honest!

I got my a lash fill done with the lady here because my regular person is out of town. WORST…read moreMISTAKE OF MY LIFE!! Instantly I noticed this lady wasn't separating my lashes to add a lash extension! It felt like she pushed them on with her finger and she put a tone of glue that all my lashes stuck together in clumps. THEY ALL CAME OFF IN CLUMPS ALONG WITH MY NATURAL LASHES. Please if you care about your lashes dont go here!! My eyes are hurting posted pictures of the day they where done and of the second day.... Ive been getting lashes done for a while now and have NEVER experienced anything remotely close to this

Lexie is a local expert for all things beauty. She gives an incredible facial and uses top of the…read moreline products. I've also had several waxes by Lexie and been very pleased with the time and care she provides. Would definitely go back!! Also recommend trying her eyebrow microblading. I would have it by now if my eyebrows weren't so thick.

Best eyebrows in the game all because of Lexie!!! Her attention to detail is incomparable. Do…read moreyourself a favor and go see her!

Sonia is an absolutey amazing at what she does . I have never felt more confident in my brows than…read moreI do now. The shape, color, and symmetry are absolutely perfect. I have used numerous brow artists in the past, but none compare to the level of skill and precision that Sonia possesses. Not only is Sonia incredibly talented, but she is also professional and fun to be around. Her studio is so cute and clean. I have never had to worry about last-minute cancellations or less then perfect results. She takes immense pride in her work and goes above and beyond to exceed expectations. She's amazing at lash tints, brow laminating, lip blushing and micro blading too. I cannot recommend Sonia enough. If you are in Santa Cruz county and looking for a brow artist who will transform your brows into a work of art, look no further. Trust me, once you experience bare brows you will never want to go to anyone else. Thank you, Sonia, for giving me the best natural lashes & brows !

Highly recommend Sonia for your lash tint and lift. I was in town for my wedding and booked an…read moreappointment with her. On the day of the appointment, there was a fallen tree and power line, and PG&E closed the street, blocking anyone from entering on foot or by car. Sonia knew that my appointment was for my wedding, and she diligently checked in all day to see when she could access her salon. She was finally able to get to the salon that evening, and generously offered to bring her equipment to the home I was staying in to do my lashes right away. I was very impressed by her dedication. As far as the quality of the work: I have straight, blonde lashes and Sonia lifted and tinted them perfectly. They looked great for the wedding and look just as great 10 days later. I can't wait to have Sonia do my lashes again next time I'm in Aptos.

Rachael was amazing! Could not imagine a better first time experience as a guy. She walked me…read morethrough everything she would be doing, very experienced and I felt very little to no pain during the process. Her work area is very clean! I recommend her to both men and women. Now a loyal customer to Lady Luck Beauty Parlor

Rachel was incredible! I loved her studio vibes and how kind she was. As a big girl I can be a…read morelittle freaked out about some of the flimsy tables at some waxing places. I felt super secure. The way Rachel waxes was the almost painless (well as much as it could possibly be having hot wax put on your body and ripped off lol). My favorite waxer to date, I honestly am making plans to commute to be able to keep coming back. Her sweet pup Bagel just adds to the ambience.

When looking for a spa to cover all the services I was seeking I could not be more thrilled with my…read morefind!!!! Two experts in the same location. Staci recommended I do a lip filler when I originally had a consult for Botox.. which see said I didn't need ( I'm 50)! my lips! Erika and her brows.... she is absolutely amazing as well. They look natural & fabulous. Both ladies are fun, professional, super sweet AND talented. Even before the pandemic they wore masks, gloves, super detailed in cleaning & disinfecting... (I'm an RN, I know these things).. Can't wait to see these ladies again soon!!!

Erika at Pure Beauty Esthetics is very professional and very kind. I am at the age where my…read morewrinkles and lines tend to bleed my lipstick and lost my eyebrows due to age. She made me beautiful with permanent make-up, eyebrows and lips. She matched my lipstick color perfectly. So now I look all made up even when I get out of bed! It's terrific! I love Erika and the work she does.

I'm updating my review because I've now been seeing Jillian for over 5 years and if anything....my…read moretrust in her has only grown. One of the biggest things I look for in an injector is experience, and that's exactly why I continue to see her. With 13 years of injecting experience, she has the knowledge, technique and judgment that only come from treating patients day after day, year after year. She always takes the time to listen, never recommends treatments I don't need, and her goal has always been to enhance my features while keeping everything natural. I know I'm in good hands every time I sit in her chair and I honestly don't trust my face with anyone else. She won't over inject you and she has the belief that "we can always add more" which is comforting because I know I she has my best interest in mind not her wallet.

I cannot recommend The Beauty Method enough, Jillian is truly amazing! Jillian is such an artist…read morewho listens to your goals and delivers flawless natural-looking results. I have been getting Botox for over 10 years and periodically do filler in my lips as well; Jillian is the first person to ever provide a comfortable almost completely painless experience with both of these treatments. Which is especially notable when it comes to lip filler. I also greatly appreciate that Jillian always provides a thorough and honest consultation that is focused on what is best for me without any pushy sales tactics. Having an injector you can completely trust, is knowledgeable, and highly skilled is hard to find and I can truly say Jillian embodies all of these things.

I sent a message via Yelp, asking about her services and received no response. If you are on yelp…read morefor business, then you need to respond to customers who are trying to reach you via Yelp. No response = no confidence in your business.

Zendy has moved! She has her own place now on the beach…read moreside of the freeway @ 246B Center av. It's a beautiful, comfy studio with plenty of privacy and parking. She still gives the best Brazilian around and I get so many compliments on my eyebrows. I will follow her anywhere!

Excellent lash extensions! Alma did a wonderful job. She was detail oriented, thorough and the…read moresession was very relaxing. The entire staff was courteous and very client focused. I highly recommend Handsome Beauty Bar!

Rachel is the best! She's not only professional and capable but kind and friendly. I always feel…read moreamazing after a treatment with her. Highly recommend!! Lovely aesthetician!