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    Kona Farm Direct Coffee

    5.0 (56 reviews)

    By appointment only

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    Ripe coffee cherries

    This place was INCREDIBLE!!! It's run by very nice people who know a lot about every step in the coffee process, from growing to brewing. If you're a coffee dork like me and looking for a specialty farm on the big island, this place is a must visit!! Elizabeth and her husband, Payman, are Q graders, and know almost all there is to know about coffee, the 3rd/4th wave movements, and the meaning of Ohana. They made me feel like I was an old friend coming to visit the farm. Even if you don't know a lot about coffee, this is a great place to see what specialty coffee is and why it's the future of the coffee industry as a whole. Craig Lee and his wife can also be spotted on site, and the way I understand it, Craig is almost single-handedly responsible for popularizing specialty coffee on the island. It seems like everyone involved in specialty coffee on the island has been under his tutelage at one point or another. TL;DR this is an amazing farm, well worth the price of admission, and I encourage anyone who loves coffee to stop by.

    Delicious coffee
    Maui M.

    This was an interesting place. When we first arrived it looked like it's some home . But in reality the farm is behind the house and it's pretty large. The staff is knowledgeable and the space was relaxing and coffee was excellent. Definitely will come back

    Jade L.

    Cant visit the big island till you visit a coffee farm! I felt bad when arriving to the farm because we arrive about an hour before the closed. When we rolled up Craig came to greet us also their dog too! Him and his wife are very nice and welcoming. Craig showed us the farm and had us try the coffee bean straight from the plant. These people love what they do and it definitely shows. We got fresh roasted beans at $20 a bag and it was the best coffee we ever purchased. If you want to know how coffee starts from seeds to your table, hit up this place. You would learn a lot and appreciate coffee farmers a lot more because of the amount of time and care they put into coffee. They also ship to the mainland if you ever run out of coffee.

    a road lined with carts
    Courtney Y.

    On our family vacation, we did an amazing coffee tasting at Kona Farm Direct with Liz and met the famous Lucy. Liz was extremely helpful and informative. She answered all our questions and gave amazing recommendations for the rest of the island-everyone of which we tried and loved. The view was gorgeous and the cool weather was a nice break from the heat lower down the mountain. We each bought 2 bags of coffee to take home. Today I tried the Medium-Dark Roast in my espresso machine, and it was the best americano I've had in my life. Do the tasting, and buy all the coffee. You won't regret it.

    Pineapples.
    Ron Q.

    This is an amazing coffee farm. Buy the tour. Liz gives such an incredible educational tour that you leave understanding the complexities of coffee. You learn about grafting one plant onto another and the varietals of coffee. A local suggested that we not spend money on a coffee tour, but Liz (and her newly husband Chris) made the tour so enriching that we left with an understanding of quality coffee.

    Ericka S.

    Kraig, Leslie and Mark were the trio of hospitality! We started with a tour of the farm and Kraig humbly showed us the many parts of growing a coffee plant, unique and award winning varietals and how to graph these tiny plants. We learned a bit about the history of the farm and learned how to dry and store the beans before going inside to gain insight into the world of roasting. Mark and Leslie were a wealth of knowledge and made us smile and laugh when teaching us about roasting techniques. We were provided several tasters of coffee to see which style of roasting we liked and made several batches as we talked about the process. I loved seeing the process from the berries on the tree, to drying them, to roasting them, to watching Leslie bag our coffee and hand it over to us. Mark was a wealth of knowledge and kindly let us pick his brain about tasting notes and even how coffee is judged internationally! After seeing the careful selection of beans and excitement that goes into the growing and then the roasting process it is no wonder Kona Farm Direct Coffee is award winning! I highly recommend stopping here!!

    Medium-dark roast
    Sunny K.

    A MUST visit if you are in the Big Island! Our concierge desk at the resort recommended this place so we went to check it out. When we drove up, we weren't sure if it was closed or not because we didn't see anyone outside. A lady came out and directed us to follow the sign which led us to a small tasting room, where Leslie, the owner greeted us with a big smile. I was little disappointed, though, because the place seemed bit unkempt, so I was thinking we will just try a cup and leave politely. We started the tasting, and we were like, "this is the best tasting coffee ever!" We are not coffee experts but love coffee and know when we have bad/good coffee. Also not an espresso person, because it's always so bitter, and thought that's how it's supposed to be, but we tried the espresso and it was an eye opener. Aside from awesome coffee, Leslie was such a nice, warm, down to earth host who made you feel at home, not someone who is just trying to make a sale to tourists. We ended up getting many bags of coffee to be shipped home as well as a bag to make coffee during our stay. We live in NJ, and we will definitely be ordering from Kona Farm Direct from now on. As a side note, we also visited another coffee farm the next day, as a part of the Big Island tour package, and there was no comparison!

    Connie H.

    This was my first Kona coffee farm visit and the bar is set high ! Amazing coffee and great hosts.

    10/10 would recommend Kona Farm Direct's coffee and tour. Owners and staff truly care about the quality of their products and are passionate about them. We had a awesome tour guide Lucy (pictured) and Liz, such a great learning experience.

    green coffee beans on a tree

    Small, lovely coffee farm. One hour tour and tasting. We now understand how kona coffee costs so much. Work done by hand and it shows !

    During the tour, we experienced the dry deck, where they dry out the coffee beans.  This little guy seemed to be enjoying the beans.

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    Great tour and tasting! Would highly recommend! Make sure to stop by and check them out when you are on the Big Island!

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    Intimate, educational, personal experience with charming people. Don't miss an opportunity to experience this.

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    Ask the Community - Kona Farm Direct Coffee

    Review Highlights - Kona Farm Direct Coffee

    Did a lot of research on which coffee farm to visit because there are so many to choose from.

    Mentioned in 12 reviews

    Read more highlights

    Kona Premium Coffee Company - No roast date or info .. old

    Kona Premium Coffee Company

    4.3(13 reviews)
    5.4 mi

    I wanted to like these guys i really did as i love to support small business , but when you receive…read moreold and stale beans by mail and go to their website and leave a review not only did they delete the review but i got a response from owner that i swear said SO SORRY !!! Thats it !! No how can we make this right or what can we do to remedy this .. then when i went to see if my review was posted on there website it magically disappeared .. thats the reason for the 1 star review .. not trying to put you guys on blast but when you order beans all the way from Hawaii and they are bitter and stale well i have to be honest and tell the truth .. do better with your customer service and you cant hide or delete on yelp !!

    I was referred to Cornwell Coffee Company by a woman I met on the island whose daughter works…read morethere. A web search led me to Kona Premium Coffee Company (Cornwell no longer exists) and only a website and no purchasing information besides online/shipping. I had the business card so we drove to the Bishop Road location at 4:50 pm on a Wednesday as the office is open until 5 pm. All signs pointed to Heavenly Hawaiian Farms (not Kona Premium). Clearly not a store front and no one was in the office. We called and it went to the answering machine that we heard behind the office door. The next day I called as all the listings said the farm tour and tastings were by appointment only. I left a message and no one ever returned my call. The answering machine also lists a number of businesses so I'm not sure what's going on. Now, the plus side to this trip is on the way down the hill, there was an unstaffed roadside stand for Morning Glory Farms where I bought coffee ($20/half pound - great price) and some fresh fruit. Paid by Venmo, all was delicious.

    Photos
    Kona Premium Coffee Company - Sour and stale !

    Sour and stale !

    Kona Premium Coffee Company - Technically, this is not a gecko. But he's cool anyway.

    Technically, this is not a gecko. But he's cool anyway.

    Kona Premium Coffee Company - A batch of freshly roasted Private Reserve coffee sits in our packaging hopper.

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    A batch of freshly roasted Private Reserve coffee sits in our packaging hopper.

    Kona Farm Direct Coffee - coffeeroasteries - Updated September 2026

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