I happened upon this local boutique while meandering in Jordan Village. They carry a number of…read moreon-trend pieces for men and women, including clothing and accessories. I was fortunate to find a cute dress with full skirt and puff sleeves that was on sale for 40 percent off regular prices. They have a clean and spacious dressing room so that you can try pieces in before you buy. I recommend stopping in to peruse this shop if you're in the area.

I love the clothes at this store. Joanne has the right fit and style for my needs…read more I would highly recommend this boutique to any woman looking to be fashionable and in-style.

For adorable unique accessories, this is thee place to get them!…read more They have TONS of really fab costume jewelry at reasonable prices. I love big chunky jewelry and they have a whole wall devoted to necklaces, bracelets and earrings. The prices range from $10-50 depending on how fancy schmancy you want to get. They also carry fun hair accessories, pretty scarves and purses. The majority of the store is actually clothing, although it seems that most of the apparel is for older women. I wasn't too into the clothing BUT it's great for fashionable older women. If you dig, you may actually find some really fancy dresses for a wedding too. I would absolutely buy up some fun clothing for my mom here. Shop local kids, there's some great finds here!

Please come back!!! Your product quality, service and…read morepricing was second to none. One hundred percent satisfaction every time.

Have always liked Blair. Would like to have more catalogs…read more Quality clothes, men's and women's, fits well, launders easily.

I always love stopping at Ava Grace. Cute shop, friendly staff and I always find something I love!read more

Some of the other boutiques in Ellicottville (that shall remain nameless) are considerably less…read more"user friendly". They either hover desperately or are too snooty to bother making you feel welcome. Oh, well. Their loss. The ladies behind the counter were genuinely welcoming. So many pretty clothes, lots of beautiful jewelry, fun doodads. Such a nice little shop!

This is the best little shop in Western New York. Molly and Kate are friendly personable and kind!!…read moreDo yourself a favor and ignore the deranged lunatic that gave them 1 star!!! Maybe Molly or Kate dated her high school dream. I don't know but just go to the best little shop in WNY.

I love this place! Great service, excellent selection and quality. I always know I'll find…read moresomething cute here.

Large selection of ladies clothing, jewellery, giftware & purses all at affordable prices!…read moreLove their leggings! Excellent customer service!

Stopped in to see the new place in town - one word - little gem! Nichole was very nice and so were…read morethe prices and selection! Parking usually isn't an issue on Central and it is free!

So disappointed. After purchasing 2 items for gifts (and having to go to the ATM for cash because…read morethe computer was down so card use was impossible) I tried to return them Wednesday, Jan 8 at 11 in the morning (during their business hours.) Just wanted store credit. They were closed. Upon trying again today I find out their return policy is a 2 week window and I have missed it. This policy is written at the bottom of the receipt, so I should have read carefully, but that's a VERY short window. And even if they were open when I tried to return it I still would've missed it. Lesson learned. I have shopped in this boutique many times and never questioned spending the money because the quality of the merchandise seems good. I will question spending money there now. Suggestion: when selling to customers, the 2 week window could be highlighted on the receipt ("this is our return policy"). That might have helped me.

After eating next door, I stopped into this store. Wasn't expecting it to be open as it was 5:45pm…read moreand most stores around here close at 5. The woman working (Rula) said as long as I'm shopping she will let me stay in and try on clothes (they closed at 6). And so she did. I bought a lot of cute things and Rula was just awesome. I had a riot chatting with her and had a lot of laughs. ~~~Rula if you see this, the dress zipped when I got home and changed into a normal bra! Yay!!~~~ They had a little rewards program too ... I believe $10 off after you spend $250 or more. This is all women's clothing and accessories. Actually now that I'm writing this, I think there was another side to the store I didn't see. I'll stop in next weekend when I'm back in town and update my review if there's more. But from what I saw, women's clothing/accessories including some cute coats and jewelry and hair clips. Candles and oil perfumes. Also there is a clearance area in the back!

I really feel like we need more local businesses like this one in the area. Not only is this store…read morefashionable for men, I feel like anyone can wear what's in store every time I have been here I've seen a jacket I really love! He specializes in street style and contemporary men's fashion, but don't fret, if you need something a little more dapperly, Gio has you covered!! You may find some local designers in there but you'll also find brands from NYC, UK, Japan etc. If you want that truly exclusive drip this is the place to go I can guarantee no one else carries what he has in stock. The vibe is very welcoming. He really does go above and beyond to make sure you leave with exactly what you needed. You might even find yourself leaving with a lot more then you intended to but, ZERO buyers remorse. It's worth it. Some pieces may be priced higher then others but with that being said I have to add each piece of clothing in TrendUp is truly of great quality. *TIP - On Tuesdays you can get 20% off if your a student as long as you have your current College ID.

I stopped into Trend Up and bought a pair of pants that turned out to be the most comfortable pair…read moreI own--and they're unisex, which I love! Geo is incredibly welcoming and friendly, making every visit feel personal. My puppy and I stop by all the time, and he always has treats ready--it's honestly the best experience every time we walk through the door. Trend Up is a gem, and Geo makes it even better!