Nice friendly staff & very helpful. Good prices, store nice & clean. Would highly recommend. Review…read moreby Linda P.

Awesome staff, super friendly and always welcoming, and the best juice in town! The place is always…read morespotless

The staff is always helpful, knowledgeable, and courteous. This goes for all of their locations…read morethat I've been to.

I had been a customer for quite some time now. went in to purchase cigars. the clerk was very…read moredisrespectful and rude. I will be contacting corporate as when I called in to the store to let them know about their clerks attitude I was dismissed.

Always friendly when walking into the store, they know what's best for me when I need something.read more

There is a big time variety when it comes to vapes, juices, pods and disposable or refillable…read morevapes. They have the small $3 bucks Vapor chargers, they have the $500 glass apparatus, and everything in between. I'm told by my expert sil the humidor is a huge triumph! Wild Bill's is kind of tucked away in the back of a strip mall where M-66 meets M-31 in Charlevoix. Right by the Family Fare and the Royal Thai. I believe the woman's name was Jennifer, I've been dealing with all summer. She is very friendly and getting more knowledgeable each visit. I bring friends with weird, big city requests, she doesn't always have what they want but can always find it. 11/23

Well, I thought this place was great but I was wrong…read more I purchased 8 of their branded vapes. Went back a month later to get more and the sales woman sold me on their branded 30,000 puff vapes so I got 2. She said it tastes great and would be super similar to the ones I had originally wanted. These new ones taste so bad and like toxic poison. So I went back the very next day to explain the issue and was met with zero options for an exchange. Pretty much was told that I'm out of luck. So instead of keeping a brand fan for the company, they've lost a customer. It's their branded item so honouring an unhappy customer's request to exchange would cost them very little. But instead they've lost years of future patronage and sales from this customer forever. If a company can't even stand behind their branded product, there's a big problem. Very much do not recommend.

The staff is so friendly & very knowledgeable on all products.. the selection is huge on both sides…read moreof the shop.. great place for anyone over 18!

I had a wonderful experience with Carley at fantasy smoke shop. She was knowledgeable and we found…read moreeverything we were looking for. Will be back!

lady working was extremely rude , was not intertested in helping or answering any of my questions …read more Very disappointing since this was the only big smoke shop around . I see why it only has 1 star

Called to make sure they had the coils I needed, they said they did. I stopped with my mod in hand…read moreto verify. They grabbed a box of coils that look similar except are smaller in size, but you can't tell by the picture and they didn't open the box. Paid, left and walked across the sidewalk, sat in my car, found the coils didn't fit, walked back in the door and they said, "sorry all sales final. You said those were the coils you said you needed". Not happy about that!

New manager is awesome her name is Barbie. She is so nice and polite. She was very helpful.read more

Prices are great. Lot's of varying products, not just tobacco. Bought my daughter (a nonsmoker) the…read morecoolest black/purple pocket knife that had a handle in the shape of a scorpio. Her favorite color is purple & she's a scorpio so it was perfect. Best collection of vapes and accessories than any other store in town. Customer service is spot on as well. I don't know what poor Porter is doing that he keeps getting yelled at?

Had the cigars that I wanted at a price that I felt was reasonable. Quality was also good.read more

From the owner: Welcome to Sweet Fire Tobacco in Gaylord, MI --your go-to destination for all your smoking and…read morevaping needs. We offer an extensive range of high-quality tobacco products, cigarettes, vapes, cigars, and pipes at unbeatable prices. Conveniently located in the heart of Gaylord, we're proud to serve our community. Our knowledgeable staff is ready to assist you in finding the perfect product. Whether you're a cigar aficionado, a vaping enthusiast, or simply looking for a quality tobacco blend, Sweet Fire Tobacco has you covered. We're committed to providing not just a wide selection, but also top-notch customer service to make your shopping experience exceptional. Stop by today and discover why we're Gaylord's preferred tobacco shop!

Over priced could bye the same online. Not a huge fan of the staff. I had to inform the employee on…read morethings. Felt like I was the cashier.

From the owner: Sweet Fire Tobacco provides a wide selection of tobacco, cigarette, vape, cigars, and pipe brands…read moreat great prices.