We live in Washington and knew when we finally made it anywhere near SFO that we were definitely going to stop in. So glad we did and worth going downtown for!! As soon as we walked in, we were welcomed with very friendly, knowledgeable guys. Amazing what they have done in the space to have so much of a selection of gear and supply. Don't miss the fly tying supply room in the back. Very impressed with the shop and customer service! We will be attending some of their classes/ guide trips soon! Just go to the shop... you'll be glad you did! read more

Outstanding people who love to fish and help fly fishers! I'm a rookie fly fisherman with modest experience and equally modest gear. I've been to their SF shop several times and they always show patience and a strong focus on making me successful. They carry the best top-line gear and will show you how to benefit from quality equipment, however I appreciate their, "Use what you have attitude." When I ask, "Can I use my XYZ"? They usually say, Yes, and don't try to up-sell me on expensive gear. That's the difference between a "Fly Shop Retailer" and a Fly Fishing disciple! Want to know where to fish? Just ask. They'll pull up a map and give you directions to exactly where to go! read more

Such a beautiful store with so many talented/knowledgeable employees! We heard of Lost Coast from a fly fishing event that we went to the morning of, they were vending there. And the guys that we met there, were just as amazing as the employees at the store! - Street parking. - Store setup is welcoming and warming at the same time. I'm new to the fishing world, but my husband is a new angler who is interested in fly fishing, which is the reason why we came here. The employees helped him out a TON. Best part, is they DON'T UPSELL/ pressure you into anything. Great selections and options for him to choose. Overall, I would definitely recommend this store! Always good to help and support the local stores! We left with a hefty amount of items, but definitely prepare to fly fish this coming weekend, all thanks to LOST COAST! GOODLUCK! read more

Lost Coast Outfitters - Hunting & Fishing Supplies Near Me - San Francisco, California

Recently placed a first time, online order for surf flies with LCO. Couldn't be more pleased; great fly selection; super customer service (they called me to substitute an alternative fly for an out-of-stock fly) and quickly fulfilled and shipped my order. Highly recommend LCO and will order from them again read more

Knowledgeable, customer service, and quality are critical to me when I need to utilize the "pro's" of any business. LCO is 10/10 in each area! I needed a technical piece for an upcoming trip. I couldn't get to the shop in time so I called and they dialed me in perfectly. I received it the following day....impressive. Thanks for the great job and keeping fly-fishing alive for us Bay Area folk. read more

Amazing customer service! Brent was extremely knowledgeable about waders from the moment I walked in and told him I was interested in getting some simms waders with a glance of his eye he corrected my assumption of my size. The gentlemen here are extremely knowledgeable about there craft you should definitely stop by if your even remotely interested is fishing! read more

As someone new to fly fishing, my first few times on the river have been nothing short of transformative. But where does a city guy even begin? Lost Coast isn't just a shop--it's a haven and a vibrant community for the urban angler. Today, I purchased my first rod and reel, and the experience was exceptional. The owner and team delivered what felt like a master class in fly fishing equipment, all while guiding me to find an outfit that fit perfectly within my budget. Their knowledge, patience, and passion made the process both educational and enjoyable. Thank you Lost Coast Outfitters!! read more

While the pictures of the shop look great, I have only bought from them online so this review is about online shopping. They have a great selection of goods, good prices, and very good email-based support and Q&A. My only suggestion is that they make it easier to process returns online automatically without having to go via email. read more

LCO is a gem. Not only is the shop well stocked, but the team that works there are encyclopedias on fishing. True purveyors of the craft and experienced guides. From beginner, to novice through destination traveler, LCO has you covered, literally. Say Hey to Diesel the shop mascot and adventure pup. They are truly "full service" read more

Lost Coast Outfitters - LCO - Hunting & Fishing Supplies Near Me - San Francisco, California

I'm new'ish to Lost Coast Outfitters but not new to many fly fishing shops. George and his crew are professional, knowledgeable and friendly. It's been a few years since I tossed a line but it's good to have a 'home base' for picking up gear and a helping hand too. read more

The friendly and knowledgeable team at Lost Coast is the best. I'm a bit new to fly fishing and they have a great way of presenting the options and laying out what you'll need (and not need) for the upcoming trips. Also, they invest in the local community and are a great resource for knowledge and inspiration on where to go and how to invest your time. Personally, I'm a fan of vests vs sling packs. Felt booties vs rubber. they've got it all. from entry level to advanced and premium items. don't forget sunscreen on your next trip! read more

These guys are great! They will spend the time with you that's needed and they're very friendly and professional. I'm a customer for life.

I visited Lost Coast Outfitters for the first time this week in preparation for a long distance fly fishing expedition with my son. Long story short, i misplaced a lot of my gear and had to restock an entire vest and create a set up for my new to the sport, son. My usual go to shop on the Peninsula closed during Covid so I found my way to Lost Coast. Simply put, this is an exceptional, well curated, well run locally owned fly fishing shop in downtown SF. Between the direct and fast response of the owner (George) and the process of quickly recommended and fulfilling my pre trip needs, the experience was an A+. The in-store team (Johnny) is accommodating, deeply knowledgeable and full of great stories that could literally last an afternoon. The shop has an outstanding collection of salt water and fresh water flies, rods, and more quality gear than you would ever find online. In this day and age, it is easy and appealing to shop online. But I counsel you that the pricing and the broad selection of outstanding gear at Lost Coast is well worth the visit. They also have a solid web presence and given the interactions I had with the team before my actual visit, the online experience would be backed up by real human beings who are as passionate about fishing as you are. Highly recommended. read more

The absolute best place to buy flyfishing equipment or learn about the sport. Great selection of equipment, clothing or whatever.... ALWAYS friendly salespeople who are pretty knowledgeable....great resident dogs.....Super Duper Owner who's a former Fly Casting Champion and one of the few people I know who actually catches Striped Bass on the fly at Ocean Beach......only downside of the place, parking is horrible... but then again, when is it ever good in SF.... :-) read more

Thank goodness for George and the founders of Lost Coast Outfitters. There is so much to love about this store, it's hard to squeeze it all into one review, but here are a few highlights: 1) I am a flyfisherwoman. In my 20 years of fly fishing, this was THE FIRST fly shop where I felt completely at home and comfortable, with zero weird/getting hit on/mansplaining experiences and all the gear I needed to fit my petite 5'3" frame. 2) George helped me find everything on my list and gave me specialized and expert recommendations for the areas where I fish, taking the time to set up the guards on my sunglasses and get everything packed away in my new Patagonia bag. It's clear these guys really know what they're talking about and they aren't going to sell you something just because they can. In several instances, they encouraged me to buy something not in the store because it made more sense. 3) The store dog, Diesel, is an absolute delight. Don't miss him! 4) The chatter in the store was great fun, too. I found a few new streams I hadn't tried just by spending an hour or so in there with other patrons on a Monday afternoon. 5) Prices were extremely reasonable and comparable to what you'd find online, and I'd much prefer to support this small business than give my money to Amazon. I am so grateful to Lost Coast Outfitters for existing and creating such a wonderful experience for this lonely flyfisherwoman. If you fish in the Bay Area, don't miss this spot! read more

Lost Coast Outfitters - Diesel, the adorable store dog. So friendly and great with other pups. - Hunting & Fishing Supplies Near Me - San Francisco, California

Dishonest owner -- George Revel. The guy sells overnight shipping options past the cutoff time of the day. Then when asked about it, instead of being sympathetic to the customer, he flashes his huge ego to double down on being right. He even lied about sending the purchased product a day forward to cover his tracks. Hey San Francisco, be careful of people who lie for business. Lost Coast alright -- integrity is definitely what's Lost with this company. Did I tell you this owner ruined my best friends birthday? Now watch him lie again when he replies and doubles down on his side of the story . . . read more

Awesome fly shop! Always fun to go in and shop. They have a great staff and are also great with online orders. Rare fly fishing gem in the bay. read more

This place was interesting. Went here for a couple fishing items and was immediately met with a stand off-ish attitude from one of the gentleman (had glasses) working at the store. Asked if one of my friends could use the restroom while we look and the response was "ugh I guess". Bought a few flies and a hat, the total came out to like 95$... a bit pricy but kind of expected. The cashier was a shorter gentleman and very kind and helpful, made the experience better. Not sure if I'd go here again. read more

Lost Coast Outfitters - 25$ hat + flies - Hunting & Fishing Supplies Near Me - San Francisco, California

This is one my favorite businesses in all of San Francisco. The folks there are a collection of experts who also seem to actually care about everyone who comes in as well as the fly fishing community as a whole. Have had great service, good recommendations, and advice from folks who are clearly excited about what they do there and love sharing their expertise. Definitely buy as much as I can through this shop to support my local fly shop but also because they carry great stuff and i know if they stock something, it's going to be good. read more

Great shop, super knowledgeable, awesome gear always in stock. If you are coming through SF, definitely stop by!

Great Service! They were out of one item that I had ordered and they put a lot of effort into making sure that that I was aware of the problem and working out a solution. It was a really small order so I would have forgiven them if they had just sent an email :-) In any case I appreciated the effort and the service. read more

Highly professional staff and they know their business! I will recommend this Fly Shop to everyone who loves Fly Fishing . read more

Best fly fishing shop in SF and the Bay Area. Great people, knowledgeable, super fun to be around and talk all things fly fishing. Not to mention amazing service. They really know the area and the fishing conditions. WTF (Where's the Fish) The Bay (Crissy) Baker, China, etc. The Delta, Upper and lower Sac). Not to mention all the rivers. So many great places to fish. These guys know them all. read more

The store is well-stocked, and the customer service is top notch. The person who helped me was very knowledgeable about the gear, which is kinda weird to say, but it is rare these days. Good vibes here. I'll be back. read more

As an outdoor enthusiast I had to stop in here yesterday when the window candy (hats, gear, and gadgets) caught my eye. My wife and I were greeted by Steve who was so friendly and knowledgeable. This store really has cool gift ideas, clothes, and fishing gear and more! Really well made items that look great. Open during Covid - just a little hand sanitizer at the door and mask up - very quaint hip shop read more

Whether you're a seasoned angler or a novice looking to dive into the world of fly fishing, Lost Coast Outfitters is an absolute gem that provides everything you need to enhance your angling pursuits. Great, friendly service and excellent advice on where to fish, what flies to use, and what type of gear is best suited to the spot you're headed to. I wholeheartedly recommend LCO to anyone seeking expert guidance, top-notch gear, and a warm, welcoming environment. read more

Where to begin? This shop is legit. Every employee is fishy. Every employee has a good attitude. Every employee will do their best to help you get into fish. I've interacted with them in person, over the phone, and over the web. Every single interaction has been well-handled. A couple years ago, I bought a $30 fly box from LCO. After about a year, one of the hinges broke. I mentioned it to George (the owner) and he reached out to his rep at the company and got things resolved. Think about that; George probably made six bucks on that transaction and rather than try to sell me a new fly box, he worked to sort things out. I've gone in to buy fly tying materials and Steve Adachi (a legend) has enthusiastically made recommendations, (gently) critiqued some of my flies, and talked about 100 different aspects of tying. I've gone in to buy a rod and spent close to an hour discussing pros/cons of a half dozen different models. Every question was patiently and competently answered (even the tedious ones). My likes/dislikes were listened to. My skill level was taken into account. And, I walked out with a rod that I love. When I've asked for fly recommendations for specific rivers at specific times, I've received knowledgable, on point suggestions. Not too many, not too few. When I've ordered things that were out of stock, I've been promptly notified. I've been given choices about whether to wait until LCO will have things in stock or to buy elsewhere. Just a top notch operation. It can't be easy to run a fly shop in SF, but these guys pull it off. We are lucky to have them. read more

Called the guys up and told them where I live and asked advice on surf perch rigs. Thes gentlemen on the phone was super helpful. Got the Clouser Minnow supplies for Xmas and I watched the YouTube tying tutorials. Amazing job guys keep it up. read more

Lost Coast Outfitters - Cheers! - Hunting & Fishing Supplies Near Me - San Francisco, California

Amazing customer service from Mr. Revel and his team. Needing some gear on short notice for an upcoming trip and these guys got it to me next day. Owner seems to be accesible and involved with the running of his business, always a good sign. read more

Lost Coast Outfitters - Lamson Reel and Rio line - Hunting & Fishing Supplies Near Me - San Francisco, California

I was looking for a place to get started with fly fishing and I stumbled upon Lost Coast Outfitters. The staff there are very friendly and welcoming, specifically Ben, Sam, and Will. They helped me out tremendously when I didn't know a thing about fly fishing. They got me set up real nice with the gear I wanted and didn't try to upsell me. I feel confident that for my future fly fishing needs this place will be my one stop shop. They are super honest and patient with the products they recommend. They explained all the pros and cons and their personal opinions and it gave me a better understanding of each item. The staff here are some of the nicest people I've met in any establishment! read more

Really nice guys -- didn't laugh at me when I went in for a fly to stick on my jacket!

The employees (Jon) who helped me, and owner George are very knowledgeable, approachable and friendly. They help me to decipher which fly fishing outfit to get based on my fishing style and location. Jon spent ample time answering question and working through concern about gear. I know the made a quality purchase on all sorts of fly fishing gear while knowing I have confidence in my gear. They spooled my new reel for me, so all I have to do is head home to Hawaii and get my gear in the water and onto some fish. I drove an hour from outside the city limits to visit Lost Coast Outfitters,and boy I'm so glad I did!! read more

I don't know if I should leave a review for wind0w-sh0pping, but this store is really neat! It seems like an outdoors store with expensive outdoor clothing with jackets, shirts, shoes, but what stands out is the fishing gear. There's not even too much fishing gear, but that's part of the niche. It's a boutique and they curated all their finds. It's a fun place to stop by near North Beach. read more

This is my go to place for fly fishing gear! The staff especially Steve are super helpful and not only do I always leave with a handful of flies but Steve helped me pick out a solid Galvan t-5 reel that I have been looking at for months. Great staff, great selection of well tied flies, and so much knowledge jam packed in this shop! When I update my fly rod quiver I am making this my first stop! read more

Simply the best. Super knowledgeable (and willing to share/educate), personable, and helpful - George and his team are just awesome. Great location close to downtown and BART with an awesome new location. You'll not get any judgment here, just tremendous customer service and support from a small local business that's a true pillar of the Northern California fly-fishing community. Whether you need to gear up for the weekend's trip, just grab something small, or plan the trip (local or afar) of a lifetime, LCO is the place to go. You won't regret it! read more

This place is an absolute gem. George and his team are expert fly anglers who will take the time to understand your fishing needs and provide you with everything you need to be successful on the water. You can't find a higher quality, more personalized fishing fly fishing resource in the Bay Area. Website contains fishing reports, how to videos, lessons, etc. These guys are the best. read more

I haven't been to their actual location yet, but all my online orders and phone interactions have been top notch. If something isn't 100% right, they take care of the issue quickly. Everyone there has been really knowledgeable and willing to talk shop. I'd recommend this place to beginners and experts alike. Keep up the great work. read more

I have been familiar with Lost Coast Outfitters for several years, following and watching their great YouTube videos. Today, I went there for my first time and I was very impressed. Ben and Sam know the bay area well and are a treasure chest of information and experience. I went in to pick up a rod, ended up talking for some time, and ended up ordering another rod. While the store isn't huge, they have a lot of high-end inventory. We need to support local retailers, especially Fly Fishing shops as there are very few left in business. read more

ordered some flying tying stuff from these guys. fast and accurate service. easy to shop on their site.

They have high quality fly fishing gear and accessories and very good service. Pricing is pretty standard retail, but have a great central SF location. They do a lot to support and promote fly fishing in the community and it's a good thing there is enough business to support this kind of pace right in the heart of downtown. Mail orders from their website is a good option too. read more