Beautiful boutique with amazing Justin Alexander Dresses. The owners are some of the best people you will ever meet. They curate the best experience for their guests thats one on one. The dresses are also very reasonably priced compared to other boutiques in the area. The quality is fantastic as well. Couldn't recommend them more!! read more

The most wonderful experience! We visited many bridal shops and Loveliest completed our journey. Kim was most informative and has a true skill in her profession. You can tell she has passion for her brides! read more

Loveliest Bridal - She said yes! - Bridal Near Me - Knoxville, Tennessee

Loveliest was the first bridal shop I looked at for my wedding dress. I wasn't sure what to expect walking in, I had plans to visit a couple additional shops the next day and make a decision on a final dress. Let me tell you I am so glad I went to Loveliest first! The attention from Kim was hands down amazing and I felt special!! I had no idea what type of dress I was looking for, Kim asked all the questions, she helped me in the dressing room get in and out of dresses, pulled all types of dresses to try on and figure out my style. I went to two other dress shops the following day and the service was just not the same. You shared the shop with many other people, no one helped you in and out of your dress, and I remember thinking this is not the same experience I had the night before. I went back to Loveliest at the end of the day to try back on the two dresses I was torn about. Kim let myself, my family and two close friends in after a long day of helping other brides so my friends could see and I could make my final decision. Customer service goes a really long way and loveliest has found a true gem with Kim. She truly was part of my decision to buy from Loveliest. If you're looking for a place to buy a wedding dress I highly recommend this one! read more

I will tell everyone I know looking for a dress to go to Loveliest Bridal! They made this experience amazing and I loved every second of it. When I was stressing Kim knew how to make me relax and remember not to stress and enjoy the moment. So many shops push you towards their higher end dresses to make you spend money and this business didn't. Out of all the dress shops I have been to, I felt like everyone was trying to be fake when I tried on a dress to make me buy the more expensive one, but Kim was very real throughout the whole process. read more

My mom and I wanted to go see what dress styles looked the best on me while we were in the Knoxville area during spring break -- and I ended up finding my dress at Loveliest! Margaret and Sarah were so, so helpful and went ABOVE AND BEYOND to find and customize a dress that captured my vision and that was within my budget. I am so grateful that Loveliest was my first bridal shop appointment, Margaret and Sarah create such a comfortable, personalized, and welcoming atmosphere. They are genuinely such kind people! I couldn't recommend this shop enough. read more

Great selection of dresses, lovely atmosphere, and thoughtful touches like cute places to pose for photo ops. Enjoyed working with Kim, she was not pushy and did not pressure me into decisions. She was knowledgeable, kind, and a very good communicator. Found my gown here and it met my budget as well! Came here on a friend's recommendation and I'm so glad I did. read more

We went to every place in Knoxville looking for a dress. Loveliest provided the BEST customer service out of any place. They were personable, not salesy. They offered water, and truly let us enjoy the moments. Their dresses weren't just the typical flashy dresses. We bought a designer Spanish dress that was unique and we didn't see anything like it all day at other shops. Their shop was clean and inviting, and we couldn't have had a better experience with the Mother and Daughter team! read more

Can I just start by saying: CHOOSE LOVELIEST!! I don't think I can even put into words how much I enjoyed my experience here, but I need to try. I searched high and low for a wedding dress shop in Knoxville that wasn't overwhelming, somewhere I could drink (lol), and a place that had my taste in dresses. DING DING DING.. no other store even came close to how Loveliest was described to me. You make an appointment online, which means you get the entire place to yourself... SCORE! You can bring your own alcohol (they have glasses for you to drink from), and they provide free cheese & crackers, YUM! But let's talk about the real deal.. Anna! She was so easy to talk to, stuck to my budget, listened to what I truly wanted... and the dress I ended up picking was the one she had in mind for me. Beautiful shop, beautiful dresses, such a good experience! Don't bother going anywhere else. read more

Loveliest Bridal - Bridal Near Me - Knoxville, Tennessee

I am in love with Loveliest Bridal. The whole experience of shopping here is relaxed and streamlined. Her dresses range from sample dresses from high end salons elsewhere in the country, "once wed" gowns, gowns bought that brides changed their minds about, and more. Gowns are organized by size and price, so you can shop within the range of what fits you and your budget, and the selection is gorgeous. The gown I ultimately purchased was a sample gown from a boutique in Nashville, from a designer not carried by the other bridal stores I visited here in town. Though a sample gown, it was in like-new, pristine condition, and about 30% less than what it would have been had I ordered it new. Part of what makes this place special, though, is what the owner Anna brings to the experience. You and your guests are the only ones in the store during your appointment and your choice of music is playing. You'll be greeted with cheese and crackers, as well as glasses for champagne should you want to bring some bubbly along. Anna will help you in the fitting room, make suggestions, clip dresses, and offer accessories so you can envision the full picture. Furthermore, she is a font of calm and positive energy, a wonderful support for an anxious bride and a firm diplomat in handling any family who may try to trump the bride's voice with their own opinions. She has a bridal seamstress who can help you with the next steps of fittings once you select your gown. Anna can also help with ordering your veil, giving you the opportunity to customize length, tulle weight, blushers, and more. Be aware the boutique is open by appointment only. Furthermore, the nature of her store means there's no asking if something comes in your size. I do not see this as a drawback, personally, but would want others to be aware of the quirks of shopping at a boutique like Loveliest. Overall, I would absolutely recommend a visit to Loveliest for bridal gown shopping and accessories to complete your bridal look. read more

I had a wonderful experience with Loveliest Bridal. I shopped for my dress there, even though I live in the Northeast, so I could share the experience with my mom, who lives in Knoxville. The salesperson who helped us was so sweet, and the shop itself was, well, lovely! The selection was amazing, and though I was very tempted by some of the discounted samples, I ended up going with a custom-made Pronovias. Loveliest was the only place I shopped and I couldn't have been happier with the result. read more

Loveliest Bridal - Bridal Near Me - Knoxville, Tennessee

Had a wonderful experience at Loveliest this past weekend - I first heard of Loveliest from a local friend who had purchased her dress at Loveliest and raved about her experience and the selection. I was able to bring a guest and we wore masks while selecting the gowns and when the stylist (Kim) was in the fitting room with me. Kim was phenomenal at walking me through their racks and explaining the options with made to order dresses in their selection and off the rack dresses. Kim helped me in selecting seven dresses to try on - I never felt rushed and she offered great support, patience and adapted as she saw the type of dresses I was attracted to. Kim was a great cheerleader on hand and gave me time to FaceTime my family who live in New York to show them the dress I said YES to!! Loveliest truly has an incredible curated collection, the space is beautiful, cozy and intimate (and you receive incredible attention from your stylist - you are also in a private studio room from the other appointment who may be in the shop). I cannot wait for my dress to come in and to wear it on my big day! read more

I had a fantastic experience at Loveliest. The stylist made my guests and I feel very comfortable. I got to request my music preferences ahead of time to play during the appointment, which was a really fun detail that just added to the experience. I definitely recommend Loveliest if you're looking for a wedding dress! read more

Absolutely loved this place. They have both dresses that are made to order and ones that were off the rack. All of them were in great condition, and they have a snack prepared for you when you arrive. They really listen to what you want and help you find it. I found them on Instagram and messaged asking if they have any of the styles I was interested in. They responded instantly and were very helpful. They are appointment only so be sure to schedule it in advance! Also it's a smaller shop so while they have amazing options, it's not going to have every dress in the collection. Highly recommend checking it out! read more

This place is AWESOME. Anna, the owner is incredible! She had cheese and crackers waiting for us, and had glasses prepared for the champagne we brought! It's very personal and you get the whole place to yourself with your friends. The dresses are all very unique, great selection! I had the best experience trying on dresses here :) You will not find another place like this in Knoxville. thank you Anna for helping me find my dress! read more

I can't say enough lovely things about this bridal salon! COVID has been a stressful time to plan a wedding, and my fiance and I decided at the last minute to elope instead. My consultant was Tesha, and she's incredible! She made the experience so much fun for us, and she was very personable and professional. She had an extensive knowledge of the dresses in the store and pulled many good options for me. I was prepared to compromise on what I wanted because I knew I had to find a dress on such a short timeline, but I found my dream dress!! She took found me an off-the-rack designer dress with a major discount! If you're looking for a dress that you need to take home the day of, Loveliest has a huge selection of off-the-rack as well as dresses you can order. I just want to say thank you to Tesha and Loveliest for saving the day! I found the dress of my dreams in time for my elopement and I couldn't be happier! :) read more