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    San Francisco, CA

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    Mureta &

    4.2 (52 reviews)
    PriceyJewelry
    Closed 12:00 pm - 5:00 PM
    Updated 3 months ago

    Mureta & Photos

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    Owner responding to my  9/30 email on 11/11 criticizing my review he asked for. Then immediately cancelling and refunding my order.
    jennie n.

    I bought a tennis bracelet during a sale on 9/29/24, but NEVER RECEIVED my order. On Nov. 11, after leaving a negative review, they cancelled & refunded my purchase. Instead of making things right, the owners took to TikTok, sharing a twisted version of events rather than simply following through on my order--which I'd been waiting over six weeks for. Here's what happened: On Sept. 29, I placed my order with full awareness that shipping might take time, but I expected some level of communication from the shop. I was excited to buy from them after seeing positive reviews online. On Sept. 30, I emailed them to add a note to my order about me being out of town until Oct. 24. I didn't receive a response or confirmation to that email until Nov. 11 (more on that below). On Oct. 24, after nearly four weeks without any updates besides an initial confirmation email, I followed up. They finally replied that day, saying they were still waiting for my piece from their supplier. On Nov. 7th, I received an email that my item was on its way and that I would receive it by Nov. 8th because of express shipping. On Nov. 8th, I stayed home all day to wait for my package because it required a signature. But my package never came. When I checked the tracking number, it showed that UPS hadn't even received my package. On Nov. 9th, I got an email from John of Mureta asking for a review of their store. At this point, the store had taken my money, had not fulfilled my order and had not communicated to me to the status or whereabouts of my order. So I left them a 1-star review. Then, on Nov. 11, I received a notification from the Shop app saying my order had been refunded. I called the store and left a voicemail to find out what was going on. No response. Eventually, I commented on one of their TikTok videos about their poor communication. That's when the owner finally responded--on TikTok. The short version of what went down: 1. The owner claimed they didn't have my order number. 2. They "fired" me as a customer. 3. They accused me of lacking compassion and trying to "destroy" their small family business. 4. They went on to make a TikTok bashing unsatisfied customers, even referencing my review as "crude." I've attached a screenshot of my review on Google and nothing about it is "crude." But WHERE is this energy when it comes to communicating with paying customers offline? In re to the email from the owner on Nov. 11 I had mentioned - he was responding to my email from Sept. 30th and asked why I left a bad review after the store had followed my instructions of delaying my order. How could they have delayed my order for me when, by their own admission on Oct. 24, they hadn't even received my item from their supplier yet? Instead of trying to make things right, they just canceled my order. On TikTok, the owners claimed I should have reached out if I was concerned (one even said they hadn't received any emails from me). Despite my efforts above, they only responded when it negatively affected their public image. The time and effort they spent on TikTok could've been used to fulfill orders and respond to customers. Now, I keep getting notifications on Tik Tok from their followers reprimanding me for voicing my experience. They are openly allowing this which is pretty disgusting on their end. Overall, I get a small business with high demand will have delays. But I did not expect such poor communication and definitely did not expect the owners to react nor respond so egregiously. The owners mention numerous times that they are limited in work space to fulfill orders. PRO TIP: limit orders or cut back on sales that create an influx of orders that you can't fulfill in a timely manner. Ultimately, they took my money and my order, didn't fulfill it after 6+ weeks THEN canceled & refunded my order after my HONEST review. A review the owner asked for on Nov. 9th. Owner Jon took to TikTok to distort reality of what he did with my order and to me as a customer. I spent almost $3k on a bracelet only to wait almost 2 months for it and end up with no bracelet at all. Maybe have some "compassion" for your paying customers who spend their hard earned money at your store and receive poor customer service instead of turning us into villains for social media. Manipulating the narrative and saying that dissatisfied customers are trying to "destroy" your business is not how you should respond to customers who have valid issues with their orders. **Uploaded pictures for more context**

    Tennis Bracelet
    Josh T.

    Found this gem of a store via tiktok a while ago and decided to go check it out in person when I was in the city. I was worried about parking since it was in the busy city of SF. To my surprise I was able to find parking quite easy on the street infront of the store (although you did have to pay to park/parking meter.) Walking into the shop was like walking back in time to a jewelry shop from the 20's! From the display cases to the light fixtures, to the numerous amounts of books on display. Everything dripped with elegance! Both the owner/ and the employees were super friendly, welcoming, and very understanding. I was looking for a tennis bracelet and I was amazed by how affordable the prices were. They had a ton to choose from! In different sizes and colors (gold or white gold.) I ended up leaving that day with a white gold piece. However, after a few days I decided white gold wasn't my color. So I came back for an exchange and they were so friendly and understanding about it. They made the exchange so easy for me I was so happy, since I was the one inconveniencing them with it! Overall, I would 100% recommend this place for anyone on the hunt for jewelry or just want to go check out the store just for their beautiful taste in decor!

    Tennis bracelets. 4 vs 5 carat.
    Ryan Y.

    This is such a cool shop. They have a mixture of lab diamonds and estate jewelry/mined diamonds. The lab diamond jewelry is very fairly priced and great quality. We have purchased earrings and two tennis bracelets and very happy with them. Their TikTok account is also very entertaining and educational.

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    10 months ago

    love love love this store the owner is nice and they have great pieces. definitely worth checking out

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    Page 1 of 2

    Ask the Community - Mureta &

    Review Highlights - Mureta &

    Gary and other woman who worked there (sorry I can't remember her name) were so helpful and pleasant.

    Mentioned in 7 reviews

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    Derco Fine jewelers

    Derco Fine jewelers

    4.7
    (1.2k reviews)
    2.1 mi
    $$
    80 years in business
    Certified professionals

    My sister and I visited Derco Fine Jewelers last Friday to shop for chains and tennis bracelets,…read moreand we had the absolute pleasure of working with Caz. From the moment we arrived, the experience felt elevated, personal, and truly memorable. Caz took the time to share the history of Derco, educate us on different pieces, and walk us through countless stunning options. He spent over two hours with us, answering every question with patience, expertise, and such genuine kindness. We never felt pressured or rushed--just incredibly cared for throughout the entire experience. Luxury is about more than beautiful jewelry; it's about how you're treated, and Caz made us feel like valued clients every step of the way. His knowledge, professionalism, and attention to detail made what could have been a simple shopping trip feel special and unforgettable. We're already looking forward to our next visit and will be sending all of our friends and family to Derco and especially to Caz. Thank you to Caz and the entire Derco team for such a beautiful experience.

    I recently went to Dercos to purchase wedding rings for my fiancée and me. We were on a tight…read moreschedule with just over a month before the wedding. I worked with Caz to design the two rings and get them both made in less than a month. Caz was so helpful every step of the way, from helping with the design process to providing me updates as to when the rings would be ready for pickup, and lastly, when I came in to pick them up. He truly provided top-tier customer service, and if I ever go back to Dercos, I will make sure to ask for him personally.

    Photos
    Derco Fine jewelers
    Derco Fine jewelers
    Derco Fine jewelers

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    La Bijouterie

    La Bijouterie

    4.9
    (336 reviews)
    2.0 mi
    $$
    Family-owned & operated
    Available by appointment

    My fiancé and I started our engagement ring search in SF's Diamond District, along with some of the…read moremore well-known places, and felt discouraged pretty quickly. Everything felt rushed, impersonal, and mass-produced. After doing a lot of research, we found La Bijouterie. From our very first appointment, the experience felt personal and relaxed. We came back multiple times, asked Set (the owner) countless questions, and he happily walked us through the entire diamond process so we felt truly informed. We also went back and forth over email, more times than I can count, to get every detail just right. I was initially a little hesitant because I wanted a fairly classic three-stone ring, and La Bijouterie specializes in custom work, but I had very specific preferences around proportions, and we wanted an experience that felt enjoyable and genuinely customer-focused. La Bijouterie was exactly what we were looking for, with reasonable pricing that kept us within our desired budget. We couldn't be happier with both the ring and the experience, and we now recommend La Bijouterie to all of our friends who are starting their ring search. Thank you, Set and team!

    Updating my review since I did come back for my wedding band --- and an unexpected addition, the…read moreearrings for my wedding. Set, your craftsmanship along with your intuition, and your knowledge by far exceeds anyone in the jewelry game. When I mentioned in my earlier post that I will forever come back - I was serious. I found my forever jewelry store. I went in with the expectation of picking a band off of the case that I was satisfied with, and I ended up getting one custom made that fit to a Tee with My engagement ring. The engagement ring along with the band looks fabulous! My photos and videos don't do justice! Primarily, I was extremely impressed with the updates from you and just keeping us in the loop when we were getting closer to the date. Your ability to problem solve anything that came up was extraordinary, and much appreciated. Set, we are extremely thankful that we were able find you and create timeless pieces that will forever be used and get people continuously talking about. I'll be sure to refer a few people your way as they continue to ask about my wedding band. Thank you

    Photos
    Beautiful Tennis bracelets
    Beautiful Tennis bracelets
    Custom Designed Piece.
    Custom Designed Piece.
    Delicate Bezel setting

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    Delicate Bezel setting
    Yadav Diamonds & Jewelry

    Yadav Diamonds & Jewelry

    4.8
    (422 reviews)
    1.6 mi
    $$
    Family-owned & operated
    40 years in business

    Working with Maytal and the Yadav team was truly an exceptional experience from start to finish…read more They were incredibly educational, informative, and patient throughout the entire process -- taking the time to walk me through every decision and ensuring I felt confident at each step. What stood out most was how collaborative the experience felt. They offered thoughtful design guidance and expert recommendations, while also really listening to my preferences and incorporating my feedback in a meaningful way. It never felt transactional -- it felt like a true partnership. Beyond that, they made the process genuinely fun and exciting, which made such a difference given how many details go into designing a ring. I couldn't be happier with the final result -- it's exactly what I envisioned, if not better. I'm so grateful to Maytal and the entire Yadav team for bringing it to life. Would highly recommend to anyone looking for a thoughtful, personalized, and high-quality experience.

    Me and my boyfriend scheduled an appointment with Mary D. Prior to our appointment, I communicated…read morewith Maytal to make sure we had an efficient experience. She was so lovely and understanding of my requests which we so appreciated! Mary was great to us! She not only involved my boyfriend throughout the appointment, but educated and answered all our questions. The selection was amazing, everything we wanted to see, we did. Mary continued to pull different options that I didn't even consider, but her knowledge helped guide us! We were able to finalize the overall stones, setting, and look of the engagement ring. We did not feel pressured at all to purchase then and there.. Mary sent a nice email same day with all the details and notes which was discussed. I really appreciated the service, selection, value, and transparency! We are so excited to continue our engagement ring & wedding band journey with Yadav

    Photos
    Yadav Diamonds & Jewelry
    Yadav Diamonds & Jewelry
    Yadav Diamonds & Jewelry

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    Fiat Lux

    Fiat Lux

    4.4
    (115 reviews)
    2.0 mi
    $$

    I've been to this store a few times now and they have a great selection of jewelry…read more Over the weekend I came in to purchase a bracelet I was eyeing online and to get a permanent bracelet. They don't have any prices for their permanent bracelets so I had no idea what to expect but I knew I wanted 14k gold, and I was most interested in a Cuban chain. This could have been a case of miscommunication coupled with the fact I don't like confrontation, but when I asked about the price I swore I was told ~$250. That seemed reasonable to me, I've been looking into Cuban chains and that was the price point I was seeing for about that size in 14k. When it came to checkout the price was $2,450 for just the permanent bracelet.....I was in a rush and again, don't love confrontation, so I paid and left but I feel like I seriously over paid for this tiny light weight chain. I was planning on getting more bracelets and jewelry plus some new piercings but after this I don't know if I trust their prices. I think I may use them to find cool jewelers, but purchase elsewhere. It's my fault I didn't double check the price, I take ownership in that. I would just caution against the permanent jewelry, at least learn from my mistake and get the price in writing not just verbally. Update: wow that was a super fast response! They reached out to me after seeing my review. Thank you so much Nadia for your call. I can tell you all really care about your customers. Looking forward to coming back this weekend. Additional side notes, I really appreciate the care they put into fitting the jewelry for customers. I've also have had things shipped to me and their packaging is lovely with nice presentation. Even their shipping box feels lux. Those little details and the quick response to my post has brought me back around and I will absolutely be a repeat customer. Can't wait to get more unique jewelry and piercings with friends! :)

    THE place to go. Everyone friendly and knowledgeable. Clean and hygienic place. If you want a…read morehafada piercing, Frank is the man! Great consultation, he approaches the placement of jewelry with an artistic eye. 5 stars

    Photos
    Solid 14k gold and white diamond septum nose piercing by Brooke Bittens at Fiat Lux Mission
    Solid 14k gold and white diamond septum nose piercing by Brooke Bittens at Fiat Lux Mission
    Alternative engagement ring with an antique Old European Cut white diamond in an 18k yellow gold Demi Feu setting.
    Alternative engagement ring with an antique Old European Cut white diamond in an 18k yellow gold Demi Feu setting.
    Septum piercing with a white diamond white gold Athena hinged clicker septum ring by Fiat Lux. Pierced by guest piercer Zia.

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    Septum piercing with a white diamond white gold Athena hinged clicker septum ring by Fiat Lux. Pierced by guest piercer Zia.
    Brilliant Earth

    Brilliant Earth

    3.9
    (1.2k reviews)
    1.6 mi
    $$$
    Walk-ins welcome
    Offers payment plans

    Me and my gf is shopping for engagement ring. Mari is super helpful, knowledgable, and friendly…read more She brings excellent customer service by taking time explaining to us the ring information and recommending what fit with our needs. Highly recommend to book appt with Mari if you need help consulting.

    I chose Brilliant Earth because I expected a premium, reliable experience for an engagement ring…read more Unfortunately, my experience with the San Francisco location was deeply disappointing. My girlfriend knew I would be proposing on her birthday, and Brilliant Earth said the ring would be ready in time. It wasn't. The order status page still showed "arriving" on the promised date, but the San Francisco store did not actually have the ring. The delay was frustrating, but the lack of communication was worse. I received no proactive update. I spent hours emailing, waiting more than 24 hours for replies, calling customer service, sitting on hold, and speaking with someone in a call center who had to message the SF store just to find out whether my ring was there. There was no way to call the store directly about my own pickup order. I was also told one thing over the phone and something different when I came in person and spoke with the manager. For such an important, time-sensitive purchase, the process felt disorganized and unreliable. The staff were generally polite, but the system was a mess. I chose Brilliant Earth over less expensive online jewelers because I expected better service. Instead, the experience added stress and disappointment to what should have been a joyful moment. Combined with some sales pressure during the shopping process, the whole experience felt more stressful than premium

    Photos
    Brilliant Earth
    Brilliant Earth
    Brilliant Earth

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    No 3 Fine Jewelry

    No 3 Fine Jewelry

    4.6
    (81 reviews)
    0.8 mi
    $$$
    Locally owned & operated
    Women-owned & operated

    I cannot begin to express my gratitude for No. 3. The team at No. 3 has helped me in jewelry design…read morefor some of my life's biggest milestones: getting engaged, married, and then designing a bracelet for my oldest best friend for her own wedding. The story behind my best friends gift: She and I have known each other since we were 5 years old, and in high school, we always used to swap rings with one another - me with my grandmother's aquamarine, and her with her grandmother's diamond ring. We loved to swap rings and have joked for most of our lives about our finger sizes being the same. When I got engaged, she tried my ring on and said, "it doesn't quuuuuite fit" in which we laughed because I retorted with, "Well. It shouldn't. It's mine!" When she got engaged last summer, I knew I wanted to make something special for her and I knew an aquamarine had to be involved. I went to No. 3 in search of something, but I didn't know what. I spotted a gold bracelet made my Melissa Scoppa that showed the phases of the moon on one side and had diamond stars on the other. After chatting with Lily for a bit about the bracelet, she suggested I could swap out the diamond for an aquamarine on the piece of the bracelet that was our birth moon phase - me, with a waning crescent and hers with a waxing gibbous. Genius! We decided to go forward with it, and had two beautiful bracelets made by Melissa with a little wink to our life long friendship. I couldn't be more pleased with the result, and neither could my friend. I love No. 3 so much because whoever you work with truly cares about what you're making and truly cares about beautiful jewelry. I could not recommend No. 3 enough for any sort of gift you had in mind, whether it is for an engagement ring, or just a gift to say I love you to someone. Thank you Lily and No. 3!!

    My Partner and I had a fantastic experience at No 3. Sabrina Nash helped us throughout the entire…read moreprocess, was always incredibly attentive and super responsive anytime we reached out with questions. She also genuinely expressed excitement for us and made the personalization and purchasing process relaxed and straightforward. I would highly recommend working with Sabrina!

    Photos
    Custom Yellow Diamond  Engagement Ring
    Custom Yellow Diamond Engagement Ring
    No 3 Fine Jewelry
    No 3 Fine Jewelry

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    Mureta & - jewelry - Updated July 2026

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