Although not the biggest supermarket in Chinatown, I still tend to come here for my Chinese food shopping. They achieved a small measure of fame when they were featured on one of Jamie Oliver's cookery programs a few years ago. In fact, some of the best stuff is outside in the fruit and veg section. They tend to have a good selection of tropical fruits when they're in season. You can find trays of rambutan, mangosteens, mangoes and langsat. It's also an opportunity for you to come up close with a whole jackfruit and the infamous durian. It's the green spiky football sized fruit that is the notorious taste test as to whether you've truly embraced south east Asian food! You can buy the edible part in trays inside the supermarket - the soft flesh surrounding the inedible seeds smells strong and aromatic and tastes like custard but much sweeter and stronger. A tip for shoppers is that you can find trays of durian in the chilled cabinets at the back of the shop as well as by the tills. You can find the usual array of tinned goods, bottles of sauces, rows upon rows of instant noodles (Maggi are my favourite brand) and savoury and sweet snacks in the front of the store. Down some steps in the back are the chilled and frozen cabinets containing chlled edible goods as well as the cooking utensils. The queues have got much better since the introduction of more tills with barcode scanners. For those new to Chinese cuisine, I recommend some of the trays of sweet biscuits at the front of the shop or some sticky rice from the chilled cabinet. Perhaps a cook in sauce from the back of the shop that will beat anything out of a jar from Tesco. If you're feeling adventurous, try some thousand year old eggs or make your own wontons with some pastry wrappers from the chilled cabinets. However, my major tip is to try some mangosteens or rambutans when they're in season - they knock fruits from temperate climates for 6. Have fun! read more

New Loon Moon Supermarket is a small grocery store in Chinatown. It is a great little shop and it has most of the things you need to cook a Chinese dinner. If you walk to the back of the shop there are chopsticks, knives, woks and other cooking utensils. If you are a first time Chinese cook it's not a bad idea to pick up a few things to help prepare your meal. In addition to the cooking items you'll find a small selection of pre-packaged vegetables and a large variety of canned goods. The shop also has lots of Chinese sweets. They are brightly coloured and packaged, I've never had them, but I've been awfully tempted. New Loon Moon Supermarket is the perfect size for the first time Chinese cook. The size makes it easy to get around without feeling overwhelmed and the prices won't burn a hole in your wallet. read more

New Loon Moon Supermarket - Grocery Near Me - London, XGL

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My current impression is that the market across the street is better for veggies and fresh food, but New Loon is most impressive when it comes to dry goods: things in cans, boxes, bags, jars, etc. This also extends to non-Chinese fare... I bought Vietnamese sauces, Japanese snacks and Thai curry paste as well. Basically there are 2 floors of everything Asian. That said, they also have veggies. read more

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It's hard to pop into New Loon Moon and not load up on snacks or desserts. While the veg and fruit selection is much less impressive than SeeWoo or the other Asian market across from New Loon Moon, you can't say no to two and a half floors or sprawling edibles. The upstairs is mainly snacks, Japanese goods, and the half-floor underground is Southeast Asian stuff. Prices aren't shabby, and my favorite thing here are the "ta koh". Thai dessert that pairs savory coconut milk cream on top of a lightly sweet tapioca jelly, all wrapped up in a fragrant leaf. Pretty and all kinds of tasty, I've brought it to many a dinner party. £5 minimum for card payments. read more

If I could, I would've gave them 0 star. My husband and I went to London for our summer vacation. On our first day, we decided to try one of the restaurants in Chinatown. And before we went to the restaurant, my husband was thirsty and also needed water for his medication. So we randomly went to this supermarket since it's the first store we saw. I wouldn't even bother calling them a supermarket because it's so small. It's more like a convenience store. We found two bottles of water in the fridge with no price tag or label. When I went to the cashier counter, we were told that those bottles of water cost £2 pounds. So I gave her the exact changes and she asked me what is that. I told her those are coins of 1 pound since the coin has the one pound on it. Then the lady had an attitude and told us to give her £5 pounds instead since she saw me holding a £5 bill and £50 bill. I asked the cashier lady why can't she accepted my coins since it's exact change of £2. She first told me that she doesn't want the coins then she told me that she can only accept one of the coins because the other coin is dirty and dusty. I was shocked from the reasons she gave us. She told us to either pay with our credit card or that £5 bill. My husband decided to just paid with his credit card since it seems like that lady is trouble. Maybe she is just making it difficult for us seeing that we are tourist. I can't believe that this actually happened in life. I got those changes from purchasing stuffs in other stores. In this case, what should I do if everyone else is like her, refusing money just because it's dirty and dusty? Should I run back to the store that gave me that dusty coin and asked for another one? Omg. I wonder if there's any department that regulates those cases. That lady really needs to be trained. read more

I love coming to this shop whenever I'm in Chinatown because it has the BIGGEST selection of packet noodles I've ever seen. They start from about 20p a packet and are infinitely better than a certain brand of noodles that are available in pots. As a Thai I've noticed that there is definitely a Thai bent in what they stock as well as the usual Chinese, Japanese, Korean etc. ingredients that you can get in the other Chinese supermarkets in and around Gerrard Street. However, this is the only shop that has what seems to be an endless supply of fresh jackfruit (in varying stages of having been cut up each time I wander in to have a look so I'm sure it's not the same one). The shop itself is not that big but they stock a wide variety of fresh foods and groceries that go very nicely with the abovementioned noodles. And because it is so tiny it can get very crowded and the queues can get quite long, even though the staff serve you quickly and efficiently. If you're looking for unusual presents you might be able to get something here too. I found some blooming flower teas there the other day which were packaged prettily enough for a gift but only cost about £3.50 (that's very reasonable - really!). read more

New Loon Moon Supermarket - A whole Jackfruit at New Loon Moon. It's about a foot long! - Grocery Near Me - London, XGL

I would like to tell you about the new first floor that has opened recently at this location... There is now an expanded range of Korean and Japanese food with clearer labelling so you can easily find what you are looking for. The rest of the shop still adheres to the slightly confused layout but the sub basement is undergoing renovation work. So hopefully, the new first floor is a sign of things to come. Good range of Thai, filipino and to lesser extent chinese products are available at this location along with an extensive range of Thai vegetables imported from Asia. read more

I think you're either a loon fung fan or a loon moon fan. Tribes of two factions, and as the war drives on...LOL I kid. It depends on the quality each time. But in terms of groceries (not fresh fruit/veg.) My family lives in Zone 6 so whenever we're down in C-town, we grab a roast duck/pork, what haves yous, and some dry/tinned ingredients, because for the love of god, freezer stuff just ain't going to go down well. (i lie, the better places are behind the restaurants, down dirty back alleys, there is an array of fresh fish and daily chinese pork buns/fresh hofun ready made.) We find that Loon moon has a lot more specialist asian products such as specific brand malaysian/indonesian or specific brand korean/japanese noodles. (we're pretty picky as a family, if you haven't worked out by now.) as opposed to Loon fung. read more

This place has pretty much everything you need as far as dry goods go (though their rice selection isn't great). Head upstairs for herbs, spices, sauces, etc and then find the rest downstairs. It's not the best place for produce, meat, or fish, but it doesn't try to be. Use this to stock up your cupboards with all the pantry staples and then head elsewhere to buy the fresh goods needed for your meals. Do check expiry dates as things can languish and then crop up 'vintage' during stock rotation. Bonus: Pretty much any form of Thai curry paste you can dream of, across various brands, so that you can micromanage to your heart's content. read more

New Loon Moon is one of my favorite Asian supermarkets in the area. It's deceptively large. My favorite part is the vegetable room, which has a great supply of Asian and other veggies. They carry all the obvious stuff, and some less obvious things as well like fresh jackfruit. They've also got non-Chinese food as well, I get a lot of Korean ingredients here. I always get too stressed out to really go to town here because it can get so crowded on weekends, but I bet if you went on a weekday it would be pretty amazing. read more

Came here for bubble tea ingredients, mostly tapioca pearls but also some other things. Found the fruit and coconut milk easily and very happy with the freshness/price. I remember they used to have several options of pearls on the ground floor, next to some of the produce, however they have since moved them upstairs and it took me a while to search for them. There were only two options, both instant pearls and both from the same brand. I was a bit disappointed as instant isn't really the best but fine for a quick fix. Turned out to be okay plus they have other things for serving bubble tea, like straws, so you can find some items here but for pearls I would recommend looking elsewhere. read more

I have always had a tendency to go into Loon Fung supermarket, rather than into New Loon Moon, though I do use both. I wouldn't say that Loon Fung is better though, just different, and I somehow have always tended to find myself in the other supermarket rather than here. I do go over to New Loon Moon, however, although always second and it is definitely as good as Loon Fung and offers some things that Loon Fung does not, as well we vice versa. New Loon Moon seems to offer a wider selection of non-Cantonese and even non-Chinese goods. There selection of Vietnamese, Thai and Filipino goods is definitely greater than Loon Fung's. The fruit and vegetable selection also tends to be slightly different, so it's worth checking out both places, I think. One area in which New Loon Moon definitely outdoes all the nearby competition is in its selection of canned, dried and packet goods. The range is definitely greater and I can often find things here that aren't available in the other stores. Not as large or quite as cheap as some of the non-Chinatown based Chinese supermarkets but definitely an excellent Chinatown supermarket with a typically wonderful Chinatown atmosphere. read more

I love New Loon Moon and is my go to spot for Japanese and Chinese condiments, snacks and frozen goodies. I find there prices pretty cheap to significantly cheaper compared to buying these same kind of goods outside of Chinatown in your local supermarket or Japanese shop. I definitely pop in here whenever I'm by... Just wish they'd offer a sushi grade fish counter and then I could make it my official one stop shop! read more

I love this place! It always has a great selection of Chinese greens such as bok choi, pak choi, water spinach, choi sum and Chinese broccoli. I have been coming here for years because it's so god and their prices are very fair. They have a wonderful selection of everything and anything you want that is Asian, they will definitely have it. In August during the Moon festival they sell tins of mooncakes much cheaper than the other shops, and the quality is tip top. read more

Great selection of Japanese & Korean groceries in the middle of Chinatown. Great prices too, thus excellent stop if you fance to try something different. read more

I quite happy to go here to stack up on my asian groceries and vegetables. The supermarket is 3 levels and surprisingly not smelly :-) I like coming here better than the other supermarket as it is a bit roomier and cleaner. I also found more selections of the item I want here than other market across the street. On the downside, fresh meat, fish or fruits is not sold here. Overall, I will continue to come here while I am in London. read more

I tend to buy mochi (red bean, mung bean, sesame etc) from this place rather than the local bakeries in China town, they tend to be fresher, taste better and always well stocked as long as it has not been sold out! Love it, just wished it was not so far away from home, place is clean, quick and efficient. read more

Very well stocked with Chinese, Japanese and Korean groceries. I come here for Asian produce, Korean necessities (dangmyeon and gochujang), and various Japanese and Korean sauces. They have plenty of canned and dried foods as well. The organisation is a bit chaotic, but not too bad. I can get most of what I need for my Japanese and Korean cooking here, so I have no complaints. Prices are better than at the Japan Centre. read more

There's quite a lot of options here -- I even found these tofu stripes that I absolutely LOVE.

I always tend to walk into Loon Fung first, but there's no denying New Loon is bigger and has a more varied selection. It has many things sorted by country/ cuisine, so this is a great place for the non-Chinese Asian shopper. read more

OK, I have to say, this is the one! I always find what I want here, and the staff always help me out to make sure I get good service. Its in the heart of China Town and it has fresh meat, fresh vegetables and a great selection of all Chinese cooking foods and equipment you might want... One of my favorite shops in London for food! read more

This is a great place to find Asian ingredients. Though they don't carry a huge variety I guess you have to settle with this place coz there's nowhere else around the area to get this stuff. I recommend not going on weekends coz the aisles are super narrow and you end up bumping into everyone in the place. read more

When I do go to Chinatown to do my specialty shop, I tend to get certain things at Loon Fung then pop across the street to NLM for other items. It's best for the range of dried goods and snacks, particularly upstairs! Go check it out. It's an oriental snacky wonderland. As others have mentioned, it has a big range of the more esoteric products from all over South East Asia, Japan and Korea. As with LF, it isn't the cheapest place to buy your goods, but that's what you get for being in central London and Soho in particular. read more