ORIGIN: Alaska Company opened August 2024 by Julie Hunt, a…read morelocal resident and salon owner who lived in Alaska as a child. LOCATION: The shop is located in an independent cement block building along Southbury's main thoroughfare. CONCEPT: The owner is apparently looking to bring spirit of Alaska, her childhood home, to Connecticut, her current home. There are a few items from Alaska, many more referencing Alaska or perceived as representing Alaska (such as love of coffee and fishing). SELECTION: As I walked around the shop I was mentally trying to make sense of the concept, as with each turn around a shelf there was a new collection of items on display. Among the collections I saw, there were a variety of seeds, dog collars, coffee mugs, tee shirts, fishing lures, and coffee. I left with the notion that the shop might fill a gap in Southbury by being a destination for men to shop for outdoor items and gifts.

This place is so cute! Very nice gift shop with try local products, cute decor, outdoor gear,…read morecandles, hand cream, tea, etc. I'll be back for sure!

Very disappointed with my experience…read more I tried multiple times to call the store before making the trip, but there is no direct way to reach the actual store and speak with someone about inventory. The website showed that the item I wanted was in stock, so I drove approximately an hour and a half out of my way specifically to purchase it. When I arrived, I was told that the one item showing as "in stock" was actually a returned unit that was defective and could not be sold. If the item was defective and unavailable for purchase, why was it being counted as available inventory on the website?

the employees today were extremely rude... got yelled at for wanting a dressing room, and then got…read moreyelled at because SOMEONE ELSE left the dressing room before us a mess... cashier was rude and didn't even look at us when we were in paying.. just barked commands... another older gentleman yelled at us for playing with one of the little balls at the checkout... just screaming ma'am in front of tons of people waiting in line... no offense but if me a grown adult wanted to try the ball at the checkout, how many little kids are being barked at when they do!?? yeah I'll go elsewhere

100% scam job. Closed business in 2016. Said there was a previous owner. Which was her. Now she…read morereopened and said she is now the owner. We call that bait and switch. $100 of consigned product later that is now gone. She claims that she only buys now. AVOID AT ALL COSTS

do not deal with this lady- brought 200 softballs to her to sell. She said they were destroyed in a…read morefire at her shop. Even though she collected insurance didn't give me a dime

This is a beautiful store with a lot of beautiful things - clothes, shoes, and a lot more. There's…read morea lot of parking because there are more stores close by. The store is in the Berkshire Shopping Center in Danbury. The store is part of TJMAXX, Marshall's, and HomeGoods store.

I love this store and location. The store is super spacious and always neat and organized…read more There are also always staff around the store ready to answer any questions or assist if needed. I've been going to TJ Maxx, Marshall's & home goods since forever and always wondered what Sierra was like. There were never any close enough to me but I'm always in CT now and was glad I found this one. If you've never been, they carry a lot of hiking, gym, & outdoor gear but for Marshall's prices. They are very reasonable and also have the best pet section! Tons of reasonable toys and supplies for your fur baby. If you're planning a camping, hiking or outdoorsy trip, this should be your first stop- they have everything and more that you'll need!

The staff person told me after trying on a few pairs of shoes,that if the pair he was going to show…read moreme next didn't fit right, the doctor would have to cut my feet off. If this was supposed to be a joke it was not reassuring. I will not go there again

The last few weeks my feet were killing me, I'm on them for 10-12 hours a day, I'm constantly…read morewaking up and downstairs, I work in healthcare. I've tried that Dr. Scholl machine at Walmart which tells you which insole you should get. They worked for a while, went to sketchers by Walmart and got their arch fit shoes. I hated them. Returned them the next day. I went to the podiatrist who recommend me grabbing a better quality shoe such as Brooks, New Balance or Ascis. He told me to get the Superfeet green insole and also recommended me to this shoe store in Bethel. As soon as I left that office I drove right to this store. I was greeted by Leah, she was fantastic. She sat me down, asked what I do for work, what am I looking for in a shoe. She measured for my shoe size and got at least 3-4 pairs to try on. All brands the doctor recommended. She had me try on each pair and had me walk back and forth, making sure my posture was in proper form, and to ensure my balance in the shoes were good. Unfortunately they did not have the Superfeet Green insole in my size (popular item). Leah had recommended alternative brands of insole, which I did try but I wanted to stick with the doctor recommendation, she was extremely respectful of that, even agreed stick with the doctors recommendation. She did not try to push anything on me, so I ordered a pair on Amazon. I ended up buying two pairs of shoes from the store. Brooks and Ascis and I love them. Very comfortable. I was extremely pleased with my experience at this store. Without a doubt I will be returning in the future.

I have been going to ASF for my running shoes and for my wife and children's athletic shoes for…read moreover 10 years. Just picked up a new pair of Brooks running shoes today. They have high quality products and know their business well. Super great attitude and service. Very kid friendly also. Highly recommend!

Girls youth basketball uniforms were huge. The girls had gaping holes that didn't cover the…read morearmpits or sides of their chests. The shorts were too big. Lacking professional service fir fitting uniforms properly.