Anything that you might need is usually in stock. Very knowledgeable staff and they don't oversell…read moreor upsell to something more expensive.

From the owner: Your local NAPA stocks auto parts, tools and equipment and many other items.read more

* My neighborhood auto parts store. I've been here a couple times to pick up quick things like…read moreheadlights and wiper fluid. Always quick and helpful. They cater mostly to the trucks and other industrial vehicles in the area but they have pretty much anything you'd need parts-wise for your car, but the selection of accessories and supplies is not as great as it would be at someplace like an Auto Zone in a suburban-type residential area. Really good @ giving # of people helpful to my needs, thank-you!!!!

I would like to complement Mike in service and his team. They quickly diagnose the problem with my…read more2019 Yukon XL and repaired it. I am now getting excellent gas mileage from 17 miles per gallon to 22. We will be back.

After a weeklong vacation over the 4th of July, my family & I were headed home to Central Illinois…read more After turning onto the road to start out 400 mile drive home, we heard a loud bang under the front of the vehicle. I got out & looked, and noticed a broken rod hanging next to the drivers side tire of our GMC Acadia. We SLOWLY drove to Parsons, HOPING they would be open on the Saturday of July 4th weekend.... Lucky for us, they were. And they fit us in right away since we were trying to get home. They quickly diagnosed the issue. The Service Advisor, Ashley, brought me out to the service floor & showed me the damage- Broken driver's side sway bar, plus I would need to replace the sway link AND Driver CV Axle. What was I going to do? I had to get home. It was a holiday weekend, I'm from out of state, and I HAD to get home. They could pretty much charge me whatever they wanted, because I was stuck. They basically had me bent over a barrel...... But here's the thing- They didn't try to take advantage of the situation! Ashley and the service tech told me that although they COULD fix it, they wouldn't be able to get parts until Tuesday. They also were upfront & honest and told me that although it is important that everything is repaired as soon as possible, I WOULD be able to drive home to Illinois SAFELY and have everything fixed there. PLUS, they gave me a parts quote with the replacement part numbers to make everything easier when we got back. I was thrilled just to hear that I was able to drive the car home. They were fast, friendly, & HONEST. And when they handed me the paperwork & my keys, I asked them what I owed- "Nothing. Just drive safe" was their answer. THANK YOU ASHLEY! YOU PARSONS OF EAGLE RIVER! The whole thing took you less than 20 minutes, but I will remember this for a lifetime.

The guys at the Car Shop always do a great job for me and they stand behind their parts and…read moreworkmanship. They have a AAA rated shop and they support the Eagle River community. Keep up the good job!!!

The staff were very professional in scheduling my appointment and delivering service that exceeded…read moremy expectations.

I go here for all my car needs. Mike and Mitchell are so friendly, and so helpful. I will not go…read moreanywhere else. Their prices are affordable as well. The guys in the back also take very good care of my vehicle. I will recommend this place to everyone!!

Very knowledgeable in determining the underlying cause of a Lexus warning. Another service center…read more(in Rhinelander) charged a high fee to look at it and wanted hundreds more to fix it. It seemed unbelievably high so I looked up the average cost to do the fix and these folks aligned with that cost. The Rhinelander service center wanted more than double for the same work.

I live about 25 miles from the dealership and I found out they have mobile service! All I needed…read morewas a recall of the sync system taken care of. They were too my house in about 3 hours. I have not had this kind of service from anybody in a long time! Thanks Eagle River Ford

Just purchased a 2025 ford explorer platinum at this dealership they had no idea of changes ford…read moremade to vehicle making it not even close to the features of the 2021 that I traded in. even thought the staff is very nice they have no clue what they are selling. Buyer beware I now have a car that I can't stand.

I was greeted promptly at the door and staff was friendly. They checked and cleaned my battery in…read moreunder 10 minutes. the service technician was detailed and thorough. I recommend everyone stopping in to ensure they are ready for winter! If I was to need a battery they install for free!