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    Pathfinder Marketing Solution

    4.8 (4 reviews)
    Closed 9:00 am - 5:00 pm

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    The Press Democrat - The Press Democrat.

    The Press Democrat

    (70 reviews)

    I've read through the other reviews, and will say that I expected the PD to get an overall 3 or 4…read morestars on Yelp. Here's my thinking: 1) ++ Local writers provide a lot of the content, and seem to work pretty darned hard to capture interesting stories. Somebody's got to cover County Fairs, local government and a fair amount of sports; and they do it in a professional manner. True, it does seem at times they start with an opinion and the tune will always be the same; but that is also a fact of life with most national and local papers. Everybody has an owner and an editor. 2) - + They can get caught in their "formula" of just rehashing old stories. I could write the local government budget stories by simply changing the dates; and tell you that this city council will get a good story, and the county will get a sucky story. But, they try, and local papers' budgets don't provide enough staff to assign a reporter full time like they used to do. The IJ still has an office in the Marin Civic Center, but Sonoma County hasn't had the Chron and PD desks for quite some time. 3) - - At times, the PD does not seem to listen and respond to readers. Comments via email to the editor about having to "log in" to an account just to read the online comments were just flat ignored. Maybe I should have written to somebody less busy, but did not know where else to go. Why does somebody have to login just to read anothers' comments? The posters are sometimes way out of line, but still howl that some comments (must have been even worse than their "normal") were deleted. 4) + + The outreach for more diversity on the editorial board and inclusion of more cultural happenings throughout the whole county is a huge plus. This only happens with local ownership and jouralists that care. It's a better "paper" for sure (getting over the website sucky thing here). Local sports is getting much better coverage for women and girls events. 5) + + Fresher content is delivered in more "quickie" formats that is sometimes valuable. Keep the pot blog as it's the same old same old over and over; but then the Bite Club is just flat out good and tipping me off to food finds, and the writer knows her stuff.

    This so called "local paper" has taken a real dive in reporting the news. When I started my…read moresubscription in 1996, there were 100,000 paid subscribers. In 2023 that number had dropped to 38,000 ( digital and paper). I am assuming that number has now gotten lower since the Press Democrat won't release their subscription numbers for 2025. Why the drop? Well when you hire reporters who only fit "your culture" who don't know anything about Sonoma County and the North Bay, you get articles written based on social media feeds instead of talking to actual people involved in the local events. Also, when everyone on a newspaper organization thinks the same, you get biased reporting on events and issues only the newspaper team members feel are relevant, not the paid subscribers. You can see this in their online comments section for paid subscribers where commenters who think outside "the culture" of the Press Democrat get their comments deleted and sometimes get suspended by the unnamed Press Democrat Moderator. My subscription is coming up at the end of the year and I will be ending it after 29 years. I can go online and read the social media feeds myself without someone adding their own biased interpretation of events without paying nearly $300 a year. Bye bye Felicia!

    Sonoma County Gazette

    Sonoma County Gazette

    (2 reviews)

    The Sonoma County Gazette is a helpful, free, local paper. If you want to know about an array of…read morecommunity events, this is the paper to consult. They often highlight local businesses, post their hours&locations- even reviews and recipes. They discuss local issues from the wildfires, to legal cannabis, homelessness, you name it. It's much thicker&less pretentious than the North Bay Bohemian. There are editorials based on specific communities, highlighting their concerns- Penngrove, Cotati, Sebastopol, Geyserville, Graton, Camp Meeker, Cazadero, Jenner- you name it. You get a sense of Sonoma County's diversity. The Sonoma County focuses primarily on "West County" (essentially, communities west of 101, tho they have Cotati&Penngrove) It's thick, colorful, with personable editorials, comprehensive calendars of local events. The only downside is that it's monthly rather than weekly. A great way to catch up on local events, activities, dining and shopping.

    This is truly a community newspaper, whereas the unbohemian has just turned into an ad rag. The…read moreGazette is about 4 times as thick as the unboho, but only comes out monthly. Sure there's ads in here too, but at least there's some substance to it. We always find more things we want to do in 1 issue of the Gazette than we ever do in 4 issues of the noboho. I think that the Gazette is a much better reflection of all the communities in sonoma county than the boho is. Besides the events, we really enjoy the editorials too.

    Pathfinder Marketing Solution - marketing - Updated May 2026

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