Morgan Miller is a gem of a ladies boutique in Southern Pines! The staff is professional and…read morealways willing to assist a customer making you feel special. The options are endless from comfy weekend wear to items for work and fabulous accessories. It is my go to store in Southern Pines!

From the owner: Welcome! We've been in charming downtown Southern Pines since 1997, so we know a bit about dressing…read morewomen! Our customers encompass all ages, shapes, and sizes, and our goal is to help them find a look they love, which showcases their personality and style. We want our customers to leave feeling their confident, beautiful selves. Our clothing is classic but has a contemporary edge to it. We do recognize the trends, but we also know that true individual style always starts from within.

The selection of clothing, shoes, handbags, and accessories are wonderful. Quality labels and…read morebrands. I have shopped here several times and always find pieces to add to my wardrobe. That said, prices are very high and staff has been snobby every time I have shopped in the Southern Pines location and Pinehurst . I have spent over $1K since July 2025 and decided to stop shopping here after today's experience . I will be disappointed because I love the selection but I do not feel appreciated as a customer .

Store sales staff is rude and they have misleading advertising. Very disappointing experience. Shop…read moreelsewhere.

There are some good finds in this establishment: some nice footwear, jewelry, and socks. It…read moreappears the apparel is marketed to an older generation of women (50+), so set expectations accordingly. Our experience with the staff was average: cordial and very brief.

Had my eye on a sweater so I ran out on my lunch to grab it so I didn't have time to try it on. As…read moresoon as I got home I realized there was a big hole in the neck. I went to the store today (within the 5 day return window) and they said they couldn't give me my money back since the sweater had a hole in it (even though they sold it to me damaged). After the cashier "talked to someone" (as if she was doing me a favor), they decided to give me a store credit which I will not be using and will most certainly will not be returning.

This is a great store..I was visiting the area and found this to be a jewel of a store.The…read moreselection of jewelry and clothing was fabulous. The prices were so very reasonable.Sandy the owner was delightful. Not only will I be back but my grown daughters will be also...

Many clothing options at some great prices. There was absolutely NO floor service (I had to go in…read morethe back myself to look at their shoe inventory). Cashier was friendly and helpful. Phone accessibility is terrible. I suspect that Belk's days are numbered.

My wife and I went shopping at the Belks stores in Southern Pines NC on 5-23-2026. As I walked…read moretoward the check out counter a Hispanic male was standing back a few feet from the register. I ask him if he was in the check out line and he told me that he was waiting on the cashier straight ahead of him and that I could go to the other cashier. After speaking to him I went to the other cashier (a white female) to check out. She begin fussing me out stating I was jumping line ahead of some other customers walking up. The other customers never spoke to the Hispanic male who was at the check out line when I arrived there. I am 75 years old and did not appreciate her talking down to me like an animal or a child. After she mouthed off to me I told her that I was in line ahead of the other people and tossed the clothing to her telling her where she could put them and left the store. If the store has video cameras they can review the incident and see that I asked the only person (Hispanic male) who was at the cashier's counter if he was in line before proceeding to the check out. The other customers must have been family or friends to be given priority. Regardless, the Belk employee had no reason to talk down to me like she did. I have been going to Belks to shop since I was a teenager (over 60 years when they had a store in downtown Aberdeen) to purchase clothing, jewelry and other items but will not step foot in another one again. Any video would back up what I have stated. **Store can not survive without people shopping there! Maybe this type of incident is part of the reason Belks is having financial issues.

I am a first time visitor to Southern Pines, what a quaint, beautiful town filled with friendly…read morepeople. The downtown area has diverse shops ling the streets. I was however taken back by my recent visit to this store. I found a few items that I really wanted to purchase but as I was shopping I noticed the 2 young women working behind the counter talking under their breath back and forth, giving me and my family awkward looks. They made us feel like we were not people that should be shopping at there store. Shoppers came in after us were greeted warmly why was that same courtesy was not shown to us. Lilly Pulitzer be aware of the poor behavior by the ambassadors of your brand. Looking at other reviews this seems to be a pattern. DO BETTER!!!

Very arrogant sales staff. Did not inform customer of a downtown wide 10% coupon and refused to…read morehonor it since purchase was complete. Not very indicative of this store or Southern Pines.