2026 Warning New owners - most staff people you known there are gone and replaced. Being accosted immediately when you walk in, buy a bike buy a bike or your Ignored completely by staff. Sales guy was an absolute joke. No experience no business experience whatsoever. They are absolutely clear now. Spend a ridiculous amount of money and get the hell out of our store. Not your store not the peoples Harley shop no, our store. read more

Excellent, full-service dealership. They did a great job servicing my 2005 FLSTN. Would come back again for service. read more

Pensacola Harley-Davidson - Motorcycle Dealers Near Me - Pensacola, Florida

Look, its a Harley business. Stuffs expensive, you pay for the name- I pay for the good time and good people. Lotta great people who work up there and it shows. If you are looking for thrift store prices on parts for your sportster, go to redline. Here, you get the atmosphere, the people, the name, and the memories. read more

Pensacola Harley-Davidson - 2024 CVO ST - Motorcycle Dealers Near Me - Pensacola, Florida

Very nice people with a great attitude and great customer service. Lots of interesting things for all bike riders from helmets to rain suits. read more

Horrible business practices. Lied about damages to the bike purchased. Lied about tires being new they're 4yrs old. Made up fees for repairs not done. Total stain on the Harley name. read more

Excellent customer service! Highly recommend their service department. They went out of their way to meet my needs. read more

Just bought a 22 road glide great customer service but when I bought it and had it for about 2 weeks the black powder coating came off of the front forks and now looks terrible. When I called about it they said they can't do anything about it and it's "normal wear and tear" after having the bike for 2 weeks and they were fine when I picked it up. read more

Very friendly staff and great service. We were traveling and stopped in to browse bikes and get something for the grand baby. read more

Pensacola Harley-Davidson - Baby Harley-Davidson - Motorcycle Dealers Near Me - Pensacola, Florida

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we had went to Pensacola Harley Davidson to purchase my husband a new pair of boots. I was looking at clothing. We ended up buying boots, clothing & a bright yellow softail motorcycle. James & Sparks help us with the transaction & the add one we wanted. Well the wife (myself) didn't love the bike. We went back to the shop for the sissy bar & new pipes. I saw a trike in the back garage and found out it wasn't for sale. Well, Austin & James helped us trade in the week old softail and we went home with the trike. The reason I like this place is my husband has not been on a Harley since 2007. Bad moto wreck with permanent brain injury. He is a true miracle, saved by God from hell. He should of died with the injury from no helmet. Doctors said he would never walk or talk. So this motorcycle is very special for us. All the employees were so respectful & kind to my husband. Treated him like an old friend. A shout out to this group of GREAT men that helped us were James, Sparks, Austin, Justin & Peter. I have a favorite employee but I won't share that. Thank you to the Pensacola Harley Crew. You guys & girls are 5 stars & above. read more

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Just came home with a pair of shoes that hurt really bad. It feels like a seam in the heel that cuts into the back of my foot. I tried to exchange them and was told "all sales are final". They were a gift so I never got to try them on. I drove all the way from Fort Walton to swap the shoes for something more comfortable. I felt like throwing them through the window when I left. The funny thing is I was thinking about a 3 wheeler when I went in. I left thinking about dumping the 2 Harleys I have. What an ignorant business move. Fort Walton had told me I had to take them back to Pensacola where they were bought. They have a big sign with a total no return policy. I would not buy gifts there. If it breaks both halves are yours. I'll bet their motorcycle warranty is about the same. Buy you memorabilia from Amazon. They will do the stand up thing if something isn't right. read more

Pensacola Harley-Davidson - Dont buy these. They hurt. - Motorcycle Dealers Near Me - Pensacola, Florida

Pensacola Harley has always done right by me. Me and my friends have bought several bikes from them and they always take good care of us on the sales side, and I trust their service department as well. They've made a TON of upgrades and even some repairs to our bikes, and every time we can count on it being done right! I highly recommend using Pensacola Harley for all your bike needs. read more

We traveled from Ohio to Gulf Shores for vacation, rode our 2018 Stteet Glide down. One day during the week we chose to take a little trip over to Pensacola Harley to get a poker chip and shirt while in the area. We were welcomed like family as soon as we walked through the door by James. Offered us drinks and chatted about where we were from and juay a general conversation, no pushy sales bullshit. Well as we looked around I noticed a Road Glide Limited that was 1 of 2 color schemes I'd been eyeing. Long story short, 2 hours later my wife and I have a new ride for heading back to Ohio. Everyone we dealt with was so friendly and kind, just a good pla e with good people. read more

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Buy a bike add over 4k worth of accessories. Drop it off once all accessories come in on Monday. Return to the shop on Saturday to check how it's going oh it's done. Thanks for calling to let me know. By the way the speakers you ordered are installed, but now you have to take to a stereo shop to have them flashed. Mind you when purchasing Dan and I walked out and spoke to Woody in the service and he specifically asked we will make it work. Then I go to pay and it is $800 more than quoted. Nobody called to discuss, hell no body called at all. Man I miss LONGHORN Harley atleast they communicated and shot you straight read more

Not good people when doing a transaction I can give detail but get very frustrated Let's say no integrity and dealing with the finance guy was fun then pure hell Just saying there are too many options and they just do not feel like a place I would ever hang out in and be comfortable being around and that no place to spend d 40k or more Sorry but needed to share my thoughts read more

DISAPPOINTED: The finance managers Bruce & Peter are a couple of careless hustlers. I did the rider to rider purchase through their location. Bruce had us waiting forever after they finally said we could go in his office. As the selling older couple and I sat there no one could find Bruce. When he came back to his office he was took his sweet time doing everything. I was in a wheelchair ankle swelling the couple where ready to go but he had no regard for us. They live in Gulf Breeze and I in Alabama. I suggested please let them sigh and go home. I was there way over closing. I was overcharged and because of time they had to deliver my bike. I purchased the ESP but due to treatment a week later I decided to cancel it. Recovering from my motorcycle accident, I asked Bruce to email me the ESP cancellation form. He said he couldn't I had to come in. I got a ride over to sign the cancellation on August 14, 2018. Bruce wasn't there so Peter handled it. He said sign here. I did and dated the paper. He said, "that's all." I was shocked, no explanation or anything. I asked for a copy of the form. He reluctantly made me a copy and dismissed me. I called back that week asking Bruce if he got it and sent it in. He assured me yes! It takes about 45 days to process. A month later I called Bruce and asked why the amount wasn't credited to my account? He said he will come off on the back in. It is now June 2019. The ESP has not been canceled and until I confronted Bruce & Peter they finally admitted to losing my cancellation form. But they lied and blamed the ESP cancellation department all along. Peter we so far as to asking me last week if he could forge my signature on a new form and submit it to the ESP. I told him Absolutely NOT, I don't trust you! I had to write a letter and send the copy of original document to ESP to get them to cancel my warranty myself. I wish I had just did a private purchase and not wasted my time, energy, and money. I didn't want to give them the 1 star. read more

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We came down from the Pocono Mountains of Pennsylvania to visit and buy a few t-shirts. We were immediately greeted by very friendly employees who offered us their assistance. While shopping for t-shirts, a very nice young woman helped us with a smile lighting up her face. We bought 3 t-shirts and a baby outfit and Couldn't have been happier with the prices. Will definitely visit again! read more

This dealership rubbed me the wrong way. Some of their staff seem like genuine people. The few that work in financing that call themself "supervisors" or "lead sales rep" just try and strong arm you into buying a bike right then and there. I would have considered actually buying from this dealership and then that happened. So I left and bought a bike elsewhere! Consider changing your sales strategy if you want more customers, if not continue with your mediocre sales. read more

Zero stars!!! I only gave 1 because I had to!! Myself, my adult son and his adult friends went in to shop the apparel while on vacation and they were extremely rude. One of the employees told someone to keep an eye on all of us. I spent quite a bit of money on clothing and 2 of the boys also spent a good bit on shirts. We did nothing to make them need to "keep an eye on us!" I don't why understand why they were so rude!!! read more

I needed a cruise control repair on my 07 Road King. Pretty straight forward and it took them a week. $150 later I was riding my bike back home, only to find out that the cruise control does not, in fact, work. I immediately brought it back and told them they hadn't actually fixed the problem. No problem, I was told - they would try to fix it again... Try is the operable word. When I went to pick it up the second time, I was faced with another bill because they "couldn't refund me for work performed the first time". Bologna, but what was I to do? After driving off a second time, I found my throttle had a quarter turn of play - I literally had to re-grip my throttle to actually get any fuel. I brought it back a third time and thankfully was told this fix wouldn't require a bill posted to me. Oh, and they kept telling me my bike would be washed each time. It never was. read more

Wish I could walk though their front door with out their saleman bombarding me,,, If I was there to buy a new bike I would ask,,, Between the front door and the back of the store I was approached by 3 salesmen,, Dam bug off,,, asked for a price on a stage 4 kit installed on my 2015 limited and it was just under $10,000,,, when I got quotes from other dealers at $3500, read more

I've purchased 2 bikes from here recently, bought lots of parts from my old one. What I can say about the dealership is overall good. If you are looking for window shopping prices, this is not it. On the other hand if you talk to the guys, it's a great bunch. They will give you the price and they do work with you on pricing. The parts guys go above and beyond! I have not used the service as of yet, but have talked with them lots. I definitely recommend them, in the future when I buy another one they will be my first stop! read more

Was there to get some info about an AirCleaner: very friendly and supportive staff with a nice showroom and clothes area! They gave me a lot of nice ideas for my next project ;) What I like most, is the relax -/ lounge area with WiFi, Tv, free coffee and vending machines. read more

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This dealership inflates their prices well above MSRP, and then plays the "we really want your business, so we have deeply discounted this bike just for you" tactic. They are seemingly nice, while all the while lying to your face and laughing all the way to the bank. Harley-Davidson uses Eaglemark for financing...they will finance anyone, as long as an unrealistic down payment is made first. Make sure to ask what the APR is before you sign, or you will end up paying for 2 bikes and only getting to ride 1. Unethical business with unethical business practices. Don't be fooled...their niceness is only a facade. read more

I purchased a bike from Pensacola Harley Davidson on Halloween 2018. I feel that night, I was kind of rushed into buying a new bike when I really wanted a used one. I ended up taking that bike to Emerald coast Harley Davidson Ft Walton and traded it in. I feel I had a much better deal with a much better experience from the people there.. None of that has any comparison to the experience I dealt with yesterday at Pensacola Harley Davidson. $500 for an oil change! When I arrived I had 2 problems. I needed an oil change and tighten my handle bars, I asked if the bars weren't covered under my service plan not to worry about it.. I was under the impression it was gonna cost me $50 for an oil change I clarified this with the gentleman at the service desk before they worked on my bike.. When they were done and he told me that bill, I obviously was livid, I really tried to maintain my cool and Composure, the manager and I had a few words.. I seriously thought about leaving my bike. But I do love my Harley. I paid that bill. With money that had another purpose. I will never go back to this Harley dealership for any reason. they did way more than I wanted them to do an I'm the one to fit the bill. Seriously some of the worst customer service I've ever dealt with of any business. When u expect onething and a business does another, that's bad business and stealing. read more

Worse dealership ever buyer beware they over charge for everything. Go across the street and buy an Indian at least the sales department and management are trustworthy. Pensacola Harley will not help or do anything to gain your business. Again do not buy from any Revolution Motor Sport affiliate they are not trustworthy. read more

My father with dementia purchased a motorcycle at Pensacola Harley and before he took delivery of it they were told by 3 separate family members. We stressed that he would die riding it due to having good days and bad. They refused to void the sale and stated if you don't want him to have it then you buy it. Perfect example of people not caring about customers and just the sale! read more

My only experiences here have been with the Parts and Service departments and both have treated me fair.

After purchasing a motorcycle from this HD, We realized they are not true to their word. A $1,600 difference will not break our bank, but it could place a true distress on someone else's finances. WE DO NOT recommend purchasing a bike from them. They say one thing, and put something else in the paperwork. A man's word means nothing to them, and We will never purchase another from them. read more

my son-in-law gave me some shoes that hurt my feet. At Fort Walton they don't change them because they weren't bought there, and in thought the manager didn't authorize the change. I do not recommend these stores if you want to give a gift read more

Had my 2020 Fatboy in for service and was walking around. A bike caught my eye and asked a few questions. Was offered a test ride but I was more worried about numbers, figured once the numbers were good I'd get a test ride. When I mentioned a test ride it was said you can save that for the ride home. Kinda joking but whatever. Anyway I end up with a new bike as soon as I pulled onto 29 on my way home the bike made me totally uncomfortable on it. I called the dealer first thing the next business day I was basically was told too bad by a member of management, Florida doesn't have a cool off period law. The member of the management team suggested I modify the new bike and try and make it suit me, spend more money to fix a bike I was over charged on to begin with, when all I wanted was my old bike back, they suggest I trade the new bike for my old bike. I've had three other Harley's and had a great experience with all. The staff is polite enough but passive aggressive pushy, if that makes sense. Anyway I'm hoping to sell the new bike with 22 miles on it because it doesn't work for me, I'm totally uncomfortable on it. The business is more concerned about profit than making things right. Just because the law doesn't require them give three days for unique situations doesn't mean they can't, they just refuse to. If I can find another Harley I like, it won't be purchased or serviced at Pensacola Harley Davidson. Honest hard working people should be treated better, especially our disabled veterans. read more

Service Department is the best. They go over the bike with great detail. They let me know of issues before repairs are made. The bike was super clean when they were finished. I know nothing of the sales staff because I purchased my bike elsewhere, but their showroom has a nice selection of bikes. read more

Disappointing shopping experience. Went in looking to see prices on new Harleys. But they don't post them. And when I asked for prices, they don't provide those either. They stated they need to identify my needs as a rider first. Horrific waste of my time. read more

We were there to pick up some overpriced touch up paint that was prepaid for- but unfortunately we didn't know there was some "event" going on. The older fella directing you in the parking lot was relatively rude, I guess because I was driving a car? So, my guy goes inside and of course has to wait- and wait- and wait. After he finally gets the paint, we assume we need to drive around the building because it looked like "one way" at the front. Boy was I wrong. I got to the other side and realized that was where they were having a car show- no signs or anyone there to to nicely tell you to go back through the front- even though it was blocked by cones. Suddenly a tall man comes walking towards my vehicle with a very pissed off look on his face- with his arms flailing and trying to look intimidating. I'm a female- this guy was purposely still almost running after my car as I'm turning around to go back the way I came. I could see him gritting his teeth as I was trying to get away from him- and grabbing my weapon in case he tries to do something to me. Understand that you can't be acting like that to someone you don't know- and had you got to me, I would have been 100% in the right when I took care of you. This guy has no idea how close he came to bodily harm because of him trying to be a "big man". It's not 1943 anymore- you can't act like that and expect a woman to just take it. This place sucks- and their events suck, and they are NOT friendly and they definitely don't understand the culture of motorcycle owners and riders. read more

So my boyfriend and I have been in Pensacola for about 2 months for work. We go in looking for Christmas gifts. Immediately bombarded by people. Ok that's normal but they don't leave you alone. This was our last weekend in Pensacola and we had plans for the day. My guy talked about seeing what they'd give him for trade in on his bike. That's all we wanted. They kept us there for 3 hours and ruined our whole day. We didn't get to ride like we wanted or enjoy anything we had planned. We tried to leave numerous times and they kept saying oh just a few more minutes. We are kind people and we're trying not to be rude. I was so mad and disappointed when we left. Our last Saturday wasted. We just wanted to browse uninterrupted. If we have questions we'd ask. read more

Out the door ended up being way more than I planned on spending, but I gotta admit, I've not minded one minute or one mile since. Dalton, my fit specialist, was perfect. Helped me find the right bike. Caitlin in clothing has been most helpful every time I've stopped in there for merchandise. Every time I stop in, I make a new friend. Great group in everyone I've dealt with. Great selection of everything Harley that you could possibly want or need. read more

Awesome crew very nice dealership. Goal to get a shirt from all 50 States . Good selection - stop in.

No prices on bikes. But once a manager comes an Intimidate you, only to give you a price that's stupid over price. Good sales people if you got time to waste talking all day. read more

I know that Freedom isn't Free and Riding a H/D isn't Cheap.!! One H/D saying is " It's a Free Country,Live Like It".!! I came here in August 2021 from Washington State on a 2011 Street Glide with beginning mileage at 10,000miles on odometer.!! 10K service done with New tires.!! Arrived here it was time for 15K srvc. P'Cola H/D performed, they found leaking shift shaft and repaired under ESP.! After picking up I noticed a leak still I Ret'd and they said Stator wiring seal leaking and replaced stator assy. Under ESP.!! I began my return home to Wa. And before I got to Mobile I heard a Chirping/ Clatter but didn't backtrack made it to Arkansas then weather started getting Too Bad to make Wa. So I rode around Ark. unti time for 20K service when I advised P'Cola H/D of the noise in Primary .!! They rode it for 40+ miles and No Problem.!! They said it could've been hearing loose luggage rack or something else.!! I've Had 3 BRAND NEW H/Ds since '08 and I'm not Dumb..!!! I Know what my Bikes are supposed to sound Like..! So my 20K Service was a 575 $$$ Bill and I'm Not Too Happy..!! That's why I write this Life Story.!! It was an Insult to me to even suggest my luggage rack made that noise and when I asked about them Not Treating a K&N air filter with the RED SPRAY K&N suggests I was told They don't do that .!! It was done on 15K service BY THEM PCOLA H/D.!!! I went through my OEM H/D service manual to see what a 20K srvc involves and YEP air Filter should be SERVICED.!! Moral of Story IS ; That was a TRULY OVERPRICED 20K service that was NOT PERFORMED COMPLETELY.!! The Technician didn't mention My OIL PRESSURE Gauge READS "0" at Idle.!!! The Bike was riden by them for approximately 40+ miles if I were Checking out an ISSUE Oil Pressure would be One to NOTICE..!! I Haven't Completely put THE "X" on P'Cola H/D but I'm concerned about the ACCURACY of SERVICE DEPT.!!! read more

Have bought 4 bikes from here, always liked the service here, today, a guy bought a new bike and they had a celebration for him, I will probably be buying a new one here soon. Recommend to anyone read more

Great friendly staff. Like usual though they take their time getting you bike out of the shop. I have had my bike there three times and every time it stayed longer then what I was told it would be. read more