If you're an Atlanta Hawks fan, the Philips Arena Team Gear Store is the best place to buy Hawks merchandise. I'm a huge NBA fan and have apparel from six different teams (Hawks, Spurs, Heat, Knicks, Bobcats, and Clippers). Most of the stuff I own I purchased online at the NBAStore.com. That's usually the best way to go if you want authentic merchandise, but aren't in the city of your favorite team.
The Team Gear Store has at least three locations inside Philips Arena. The main store is located directly across from the CNN Center food court entrance. The other ground floor location, which is located on the opposite end of the "Hawk Walk" concessions and close to the Taco Mac and Georgia World Congress Center entrances, specializes in custom jerseys and women's apparel. The upper level store is located just around the escalators and carries a limited selection of the main store's offerings.
The Philips Arena Team Gear Store and the NBA Store both have good Hawks merchandise selection online, but the store with the best selection is the Team Gear Store. I was able to purchase my red Al Horford "ATL" (Hawks alternate uniform) t-shirt by Adidas here. You can't find the red "ATL" jersey tees anywhere else, including the NBA Store whose version says "Atlanta" across the front instead of "ATL" like the real Hawks jerseys. They also have the home white and road blue versions too.
The Team Gear Store has apparel for several Hawks players including some of the role players like Zaza Pachulia, Jeff Teague, Kirk Hinrich, and Tracy McGrady. If you want your own jersey, the secondary ground floor location has a machine that will print your name on a blank jersey for you.
At every Hawks game I've been to this season, it seems like there's always some kind of sale going on at the Team Gear Store. One night, they had a Joe Johnson All-Star 2012 t-shirt on sale for $10. Another night, they had a retro red and yellow Atlanta Hawks t-shirt on sale for $10. Great deals, especially considering most authentic NBA t-shirts cost $20+. My Horford shirt was $25.
There's something for everyone including women and kids. Not only apparel, but memorabilia and novelty items like basketballs, golf balls, bobble heads, flags, posters, and stuffed animals. Game-worn Johnson or Horford jersey for $975 anyone? They have some game-worn jerseys of lesser known players who don't play for the Hawks anymore for "only" $300 (e.g. Damien Wilkins, Pape Sy).
The Team Gear Store is open Monday through Saturday from 10am-5pm (and during Hawks games) and also has an online store. The employees I've encountered have been friendly and helpful. read more