Louisville slugger has been making baseball bats for MLB players for over 120 years, with Honus…read moreWagner being the very first professional ball player endorsement. Baseball is the sport I had the most memories of from growing up, so having the chance to go to the iconic place where all Louisville slugger bats are made, was a must when my wife and I visited Louisville. It was a worthwhile tour.
I bought tickets before our trip, and got upsold the neighboring distillery experience at Big Bat Bourbon. Prices were $50 for each adult directly from the website, and chose two times (9:40 am for the slugger tour and 11 am for the distillery). This actually ended up being the right amount of time, and still be able to grab lunch in the area.
There are numerous parking garages in the area, and we parked at the closest one to the museum (4th and Main). It has a maximum daily rate of $15 (4 hours or more with no validation anywhere, so ended up paying that when leaving).
It's $24 per adult to enter the museum and it includes the tour of the factory and a mini souvenir bat. The tour started exactly at 9:40, and our guide walked us through the history and the manufacturing floor of the site. Pictures were fine but no video was allowed. They produce over 1 million bat per year at this site, including all pro model bat used by major leaguers. Ash, maple, and birch are some of the woods used to make bats, all sourced from renewable forests in Pennsylvania. 15% of the wood are graded as pro bats, with players ordering about 100 custom made bats per season. The sawdust produced is used for turkey beds at a nearby farm. It was clear that the program knew what questions had been asked previously and made the answers part of the tour. The entire tour lasted about 50 minutes, and at the end, we got to pick out a mini bat for each of us.
After the tour, we looked at other parts of the museum, including a place where you can touch and hold antique bats. I tried the Babe Ruth bat...it was so HEAVY. They also had a batting cage where folks tried batting practice. There was a large gift shop, where one could buy bats and have them personalized.
If I didn't know better, I would have gotten the impression that ALL baseball bats for The Show are made by Louisville Slugger from the tour, but that is hardly the case. Only bat manufacturers approved and registered by MLB can be used in a game, but there are quite a few of them (over two dozen). In terms of which brands major league players use, Marucci Sports (24%) and Victus (18.4%, owned by Marucci) lead the pack, with Louisville Slugger being third (13.1%). With this sort of popularity, Marucci/Victus became the official bat of MLB before the 2025 season, replacing Louisville Slugger. For obvious reasons, that was not mentioned during the tour, and made the experience more of a museum visit (looking at the past) vs a factory tour.