7 stars. Every person should have the pleasure of going here whether or not they have dietary restrictions. Because it is AMAZING The best chocolates at this type of shop I have EVER had. Ever. And everything there is gluten-free, dairy-free, soy-free. My favorites were the dark choc sea salt caramels and the maple dark chocolates. Their soft serve is to die for. It is gluten-free and dairy free and I havent been able to have soft serve in about 20 years. They were able to put dark chocolate topping on it that hardened into a nice shell and it was served in a gluten-free waffle cone that was to die for. Georgina helped us and had incredible customer service. It could not have been better. She was happy to help, was super knowledgeable and went out of her way to make sure I found something I loved without making me feel pressured at all. The store is kept really nice and it feels good to be in there since organized nicely, and not overcrowded Be sure to go here. You will love it and want to return!! I am excited for you read more

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I do love some pure chocolate, so Pure Lovin' Chocolate was a no brainer spot to check out while walking around downtown Victoria. This chocolate shop has some tasty treats that any chocoholic will enjoy. Pure Lovin' Chocolate is a small chocolate shop, which sells chocolatey goods. From candy bars, chocolate-covered snacks, to truffles in the display case and even soft serve with a hot fudge topping, it was tempting to not get several different items when we visited. Somehow, I resisted the urge to get everything I eyed, but only tried two different truffles - the dark chocolate and earl grey. Both of the truffles were solid, with a soft chocolate filling and hard shell. I love earl grey anything, so was especially glad to find and try the earl grey truffle. I recommend anyone wanting to satisfy their chocolate fix in Victoria to check out Pure Lovin' Chocolate. read more

Pure Lovin' Chocolate - Truffle - Candy Stores Near Me - Victoria, British Columbia

I had some lovely confections shipped to California. The shipping time was about two weeks and a bit steep in cost. The honeycomb candy was delicious. Grateful it's being sold because I can't find it anywhere in California that's Vegan. My family literally fought over the Maple Cremes. I detracted one star because the packaging said it was made on shared equipment with milk. I would've liked to have seen that on the website especially because I'm not a huge fan of cross contamination. I'll order again soon since my fam likes it and I'll add photos! read more

The lady that runs this spot is so sweet! I got to try the sugar free mint meltaway which was a dark chocolate with a touch of mint that literally did just melt in my mouth - so smooth and delicious! I didn't even miss the regular sugar. You can taste the quality in these :) read more

It's a chocolate shop. Surprise surprise! Mostly they seem to have different types of truffles. You can buy individually or they have boxes pre-packed. No surprise, they are pricey. However, the truffles are good. We bought a few individual pieces, and they were very nice. A good treat after a day of walking/touring. read more

They may be a chocolate shop but they sell ice cream too! They make and sell their own waffle cones! I got a sundae with creamy thick chocolate drizzle and candied pecans as a topping. It was epic. They seemed very proud of their establishment and I can see why! read more

I'm very glad that happy cow has lead me to this location. I'm not really a chocolate enthusiast, but I seek out vegan food wherever I travel and I was looking for something to take a trip to and pass a little time. My boyfriend is a chocolate lover and was happy to accompany me to this location. Looks like there may be some other veg friendly food located nearby if you wanted to make this a dessert stop off. It was very easy to find and walking distance from downtown. We got an assortment of chocolates and the people behind the counter were very helpful. I'm not sure how the prices compare to other similar non vegan places as I don't frequent those. I really enjoyed the caramel one, the orange filled was pretty good too. It was hard to make a choice, I certainly would accept these as gifts at anytime if anyone wants to get me some. Looks like you can easily order on their website. I plan to add this as a destination for all of my future trips to Victoria. I'd love to see the opportunity to do some hands on classes and make some chocolates on my own. read more

We found this shop entirely by accident and WOW are we glad we did. We were in the area looking for a different (not to be named) desert spot with GF/DF options as our family has real allergies to contend with. When that location failed to produce all but a lime popsicle we found ourselves at Pure Lovin' and it was epic! Not only did we get some of the best chocolate sea salt caramels we have ever had (and we have had MANY) but we also were chocolately overwhelmed with joy on a warm day with multiple chocolate shell coconut ice cream bar options. The chocolate shell was so delicious as was the ice cream underneath. The combo was in a bear paw shape and also featured nuts (also a no nuts option). We chowed down and were absolutely wowed! If you are anywhere in Victoria and you love chocolate you MUST go here and enjoy all the wonderful chocolate options! read more

We stopped by while just walking around and found this lovely business. We had a lot of questions and are quite picky but the proprietors were patient and clear. This is some of the best chocolate we have ever tasted with a wide variety of both expected (Orange) and the unexpected (Applewood Smoked.) We walked out of there having happily spent almost $100. The only complaint we have is that they can't ship to the US but such is life. Please do yourself a favor when in Victoria and stop in and get yourself a real treat read more

Very pricy chocolates $2.25 a piece! Their already made boxes don't included a variety of chocolates but rather only the same kind.. They don't discount the same priced chocolates if you pick them, only if you buy them in the already made package which are the same kind. It would be nice if they offered the same price on there packs when one wants to make their own. It gives the customer the satisfaction of picking out the chocolates they like without having to stick to the same flavours.. They do have some tasty ones like the salted caramel and hazelnut heart. It would have been nice to be made aware when asked. I got individual chocolates for my children, had I known a box was cheaper I would have went that route. read more

Oh my gosh....I wanted to buy everything in this chocolate shop. Not only is it a dark chocolate lovers paradise, it is also vegan and very few ingredients! Yummy delicious vegan caramels, what's NOT to love?? I will definitely return on my next visit to Victoria. read more

What a nice surprise this cute little store was! I went in to see if they had any vegan chocolates and it turned out everything was vegan, gluten free, soy free and made with organic chocolate! I bought a bear claw chocolate ice cream bar and it was soooo good! You'd never think it's vegan! It tasted just like dairy ice cream bars from my childhood. The woman at the counter was super friendly, too! I will definitely add this place as my regular stop when I'm in Victoria! read more

You get what you pay for. Pure Lovin' Chocolate is organically-made chocolate from Fair Trade vendors. To me, that's worth paying a little extra. And the chocolate is fantastic. We stopped in for a much-needed family treat and were not disappointed. I got the Hazelnut Hearts: they didn't last long. Kiddies got Pure Lovin' Cups and Peppermint Creams. Yum and yum. Really not much more to say: if you love chocolate, splurge and support responsible business. On the other side of Fan Tan Alley, nearer Pandora Avenue. read more

Amazing boutique chocolate shop with a conscience. Wonderfully balanced flavours and unique choices. Vegan, gluten free, soy free. read more

Pure Lovin' Chocolate - Organic vegan chocolates and confections! - Candy Stores Near Me - Victoria, British Columbia

Amazing chocolate - something for everyone as everything is vegan and delicious, owner operated and will be my first stop for anytime I need chocolate. They have chocolate chips that are great for melting and dipping strawberries or other fruit - highly reccomend! read more

We were so thrilled to find this delightful little chocolate store just off Fan Tan Alley in downtown Victoria. Family owned, friendly, beautiful, yummy chocolates. You would never guess every chocolate is vegan. Salted caramels, cute little chocolate bears. A must to drop in! read more

Hi just wanted to respond to the last post about the pricing... I was just in pure lovin chocolate and each chocolate I bought was $1.89? Did you have something custom made? I don't think I saw anything over $3 that was individual?? That being said, it was so delish I would have paid more especially becAuse I have food restrictions and everything there is vegan and gluten free and organic.... And everything tastes better organic! Am I right or what! :) read more