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    Pure Taco

    4.2 (572 reviews)
    Closed 11:00 am - 8:30 pm
    Updated a few days ago

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    PURE TACO ATMOSPHERE

    What's the vibe?
    Moderate noise
    Hipster
    Casual
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    Recommended Reviews - Pure Taco

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    Hazy IPA
    Jack L.

    Great ambiance at bar seating, standard service, and a tasty Hazy before heading out for an event. Did not try the food as we just got off dinner, what's not to love?

    Guava
    Adrie G.

    Love the open air seating definitely creates a nice outdoor vibe and love happy hour from 3 - 6 PM prices were great! Fish tacos were YUM as was the corn in a cup!!! Love the freshly made tacos and fresh guacamole. Chips weren't my favorite. It wasn't super clear but for anyone reading order at the bar. Would definitely come back!

    Passion Drink, Baja Fish tacos, Lobster Taco, and St Al Taco
    Amelia G.

    This restaurant speaks volumes of management service, not only did Robert welcome us with open arms, he was so accommodating with our large party for our bachelorette extravaganza! The food was delicious! Our favorite was the Passion Fruit Drink, the Poke Nachos, the ceviche, and the Loaded Steak Nachos! Service was impeccable and our food came our food really fast!

    Maya T.

    We loved Pure Taco so much we came back two days in a row!! The service was amazing, all credit goes to Oceania who took care of us both days. She was so sweet and did such a great job making us feel welcomed. The mahi mahi tacos are out of this world. Those are the main reason we had to go back again. I'm not sure if it was the sauce they paired it with or maybe the slaw on top, it was one of the best tacos I've ever had!! We also really enjoyed the tortilla soup. It was hearty and had really amazing flavors too. I loved that they had a fair amount of mocktail options! They have an outside bar area for seating, which is perfect because California weather is to die for!! Can't wait to visit again next year!!

    Skinny Margarita, $12 and Pure Marg, $12
    Elle C.

    While I'd been to a few other restaurants and coffee shops on this street and in this area, I'm only discovering Pure Taco now -- perhaps because we usually don't seek counter-service eateries; desiring a small, quick bite, we decided to stop in. We learned, however, seated at the bar top, it's full service... and while I didn't plan on a cocktail, my thoughts are it's wrong not to order a cocktail seated at the bar top! I don't like cocktail mixes; appreciatively, no mixes were used in my Skinny Margarita ($12), which was quite (almost too) tangy but thankfully, not sweet. Hubby enjoyed his Pure Marg ($12) -- both cocktails surprisingly (and deliciously) strong. We started with their Corn in a Cup ($6.95) -- with an option to be served with chips (which were enjoyably thick & crispy, and learned that the tortillas are made daily). In addition, they use fresh fish (never frozen). The Baja Fish Tacos (2/$5) and their Grilled Fish Taco ($5.75) consisted of generous planks of fish, served within thick corn tortillas. We had the pleasure of being served by Osheana, whose positive energy, enthusiasm, and knowledge of their menu items made our first visit a fun and enjoyable one! I like the open-&-airy, indoor/outdoor, casual vibe and reasonable prices. We're now fans of Pure Taco.

    Pulled Chicken Taco
    Nicole Erin B.

    Impressed by the portion sizes and relatively moderate prices of these tasty tacos. The corn tortillas tasted fresh but were a little undercooked which led to a soggy bottom from all the filling. The chicken and pork tacos were both tender and flavorful with generous portions of guacamole. A lot of the seating is indoor/outdoor style which is a great place to enjoy fresh air but also stay shaded. The menu is clearly labeled with allergens including gluten free and vegetarian. Definitely will return!

    Happy Hour Menu as of 01/09/2026
    Cherilyn L.

    Went in around happy hour on a Thursday. It is seat yourself setting and order at the counter. The staff was friendly and helpful. Food came out quickly. Ordered the Full Taco Flight. Happy hour deals are drinks, fries, a nacho, or quesadilla. No tacos are part of the current happy hour.

    Ashley E.

    I saw Pure Taco when I was across the street at a coffee shop. So we decided to visit on a taco Tuesday. The specials were amazing--buy three get one free for tacos, discounted beers, AND free chips and salsa w every order. It was lit... Now you know I'm a self proclaimed taco expert, so I have high standards. I ordered two Baja fish tacos and the green curry shrimp taco (sounded interesting!). The service was great, and the guy that helped us was really nice and friendly! Now for the tacos...I give the fish taco a 6 out of 10. The main issue is that they were not hot. Actually, none of the tacos were hot. They were all lukewarm...which is unfortunate. The second issue was the amount of liquid running off the tacos. I guess the slaw was in liquid and it wasn't drained prior to putting it in the tacos. So this made what was supposed to be a crispy fish taco into a soggy, lukewarm situation of a taco. And lastly, the tortilla was a miss for me. It was house made corn tortilla but it was either too thick or not all the way cooked. It had a chewy texture to it. All that aside, the seasoning and flavor of the fish taco was great. For the shrimp curry taco, I'd give that a 4 out of ten. There's actually nothing wrong with the taco--I just did not enjoy the sweetness of it. The presentation was also not great. It looked like a blob of white sauce on a tortilla (see photos). Adding the lime helped somewhat and elevated the taco to a 6, but if it was hot, it could have been a 7. The chips, salsa and guacamole were excellent!

    Steak taco, and battered fish taco
    Jan H.

    Went to the Carlsbad street fair, and stopped off here to eat as they had open seats at the bar. If you sit at the bar it's full service, or if you are sitting at a table you must go up and order at the counter. It's not a huge place and most of the tables were for small parties. Thankfully it was just me so I had no problem finding a spot at the bar. It did take them a minute to take my order, but they were a bit busy. The server did offer to get my drink for me from the self-service station, which I really appreciated and took her up on. They have tacos, burritos, bowls, Etc. I ordered the battered fish tacos, and the steak taco, the cilantro lime rice, and the black beans. Both of the tacos were really good, but the rice was pretty bland. It didn't really taste like much, and seems more like a filler. The beans were black beans, they didn't have refried beans, but we're pretty good. They did kind of taste like they needed salt, but since you have to go get all of the condiments from a separate area I didn't want to leave my food unattended so I ate them as was. Honestly though they were fine even without the salt, I'm just a girl that likes a little salt and most of her food LOL. I would like to try one of their bowls, maybe the next time I'm in the area or at the street fair. I did notice they had a taco Tuesday, and a decent happy hour, which would be great if you live or work in the area. If you do I definitely say check them out.

    Paloma Cocktail
    RJ S.

    It's a solid taco shop featuring a modern fusion of flavors! Pure's menu is a melting pot of various global cuisines, but delivered in classic Mexican dishes like tacos, burritos, nachos and salads. The staff is great and the open air order-at-the-counter setup screams SoCal. I've a lot of menu items, but some of my favorites include the Baja Fish Taco, Korean Pork Bo Sam Taco, Salmon Bowl and Pure Greens Salad. If you're thirsty, they have a full bar, beer, wine and Dole Whip for those with a sweet tooth. Try their Pure Marg! It's made with an orange simple syrup that packs unique flavor. Don't miss out. Try it for yourself!

    Nachos with beef
    Pamela R.

    2.5 stars... The hubs and I wanted Mexican food for lunch so we decided to try Pure Taco since we were in the area. The space is cute, mostly outside with inside bar seating. They have a full bar and a wide choice of tacos but its more like a fast food restaurant... Chips and salsa are not complementary, so we chose the nachos and added beef. We also ordered the avocado fries. To drink, we tried the Paloma and the Pure Marg. The service...our server/bartender seemed disinterested and preoccupied with finding the right channel on the TV. She only checked in with us after we were done eating. The food...everything looked/tasted like it came out of a can/bag/jar. Nothing was good. The drinks...also tasted like pre-made mixes and bottled juices...not good. Will not be returning and do not recommend.

    Chips and Chips, Salsa & Guacamole**
    Justin C.

    This is a solid spot for global tacos in the heart of Carlsbad. You order at the counter, self serve drinks, and they bring the tacos out to you. I liked in the indoor outdoor vibes - classic San Diego surfer Carlsbad. I wanted to try as many flavors as possible so I ordered the traditional 1/2 flight. I got four tacos: grilled steak, pulled chicken, pastor, citrus braised pork. I really enjoyed the grilled steak and citrus braised pork. Tortillas were a touch thick for me. Also ordered chips with guacamole and salsa and enjoyed them as an appetizer. My tacos came out pretty quickly. Next time, I'm looking forward to trying the global 1/2 flight.

    2 fish tacos
    Ray L.

    I love that it's an affordable casual quick order place you go up to the register order. Find a cute seat. Seating is mostly outdoors and they bring the food to your table. They have a stellar deal of two fish tacos for five dollars every day and they are good sized! I would say this is a really affordable place for the area. You can tell the tortillas were freshly made. It seems like it's a California Mexican type place. I would definitely go there again for a quick bite! It looks like they also had a full bar.

    Mixed greens

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    1 year ago

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    Robert U.

    Thanks for your review Shane. The pho taco is amazing.

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    2 years ago

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    Robert U.

    Hi Jerry. So glad you enjoyed our tacos. Hope you come back soon.

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    Robert U.

    Thanks for your kind words SJ. We are an excellent little taco spot!

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    Page 2 of 15

    Ask the Community - Pure Taco

    Is this place dog friendly?

    Yes we are!!

    Do they accept Apple Pay?

    Yes I believe they do, but best to call the location.

    Do you serve fry bread?

    No - not to my knowledge but they have delicious food.

    Don’t See Your Question? Ask Away!

    Casero Taqueria - Al Pastor Tacos

    Casero Taqueria

    3.7(864 reviews)
    6.1 mi
    $$

    We are very impressed with our experience at Casero Taqueria! The hostess was super friendly and…read moresat us right away. Next, we received our waters and chips and salsa immediately. The whole staff was very helpful and friendly. Our server was always right at our table when we needed her and our drinks arrived within minutes. Same with our dinner! The chips are so fresh and I swear I could drink the salsa as a soup! So good!! We had the chicken enchiladas with a green sauce, a couple of street tacos and the guacamole. The flavors were simply amazing, and we had to make ourselves slow down and experience the meal! The drinks were absolutely delightful too! The atmosphere is pleasant with lots of indoor and outdoor seating. We will definitely make this restaurant part of our "Go To" restaurant's!

    We love Casero. The food is above average, the staff is always friendly, and the margaritas are…read moresome of the best around. There's just one small problem: apparently you're not allowed to actually get the margaritas. This was our third visit in a row where our drinks showed up well after our food. On the drive over we literally said, "Let's give it one more try. It can't happen again." Oh, it happened again. First the bar was backed up. Then there was a party out back. Everyone was incredibly nice and apologetic, but after three visits, we've run out of excuses to collect. Last time, my wife ordered a second margarita after we finished eating because the first took so long. We sat around for another 20 minutes waiting for it and finally canceled it. The crazy part is--we WANT to spend more money here! In a perfect world we'd each have two drinks. Take our money! But apparently the bar has other plans. Great drinks. Good food. Nice people. Getting an actual drink? That's the adventure.

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