What a cool little queer friendly shop! Up in here you can find all the scandalous underwear and gear that you won't find at most other stores around. And lots of happy folks who will help you pick something out! They also have a section of swimwear and sex toys/supplies. I really enjoy the vast selection of underwear. The prices may be better online but I love supporting this little local store. read more

Always very nice people working. Great to have an LGBT store in town. I always walk away with something in hand.

Well appointed store and miscellaneous gay-centric wares. Great selection and even found a sale!

I always feel very comfortable and welcome when I stop in to shop, the selection is amazing. They have anything you could want, I really appreciate how they have clean and well lit fitting rooms surrounded by mirrors so you can really check put your selections from all angles. read more

Good selection of stuff. If you decide to try something on beware of the dressing room. Jeremy that used to work there said there are cameras behind the mirror so the owner can collect material for his spank bank. read more

Whenever I need a pick me up, Rainbow Road never fails me. From a new pair of sexy jock briefs to a leather harness for bondage night at the club, RR has you covered. Super friendly staff, fitting rooms and an healthy variety of lube options, it's hard to miss at rainbow road. read more

Amazing shop and staff! What a great selection of sexy underwear and bikini swimsuits. The variety of rings was the best I've seen.

Great customer service, lots of selections, great variety. Owner has expanded the store.

Great store. The underwear selection is amazing. The have stuff for all tastes. And i like that the toys and dvds were kind of to the side, its nice not to walk in an have the dildos be the first thing you see. i got a really cute pair of undies for a decent price. And they fit great. Will definitely return:) read more

I was blown away by this place. Went in recently while visiting from the UK, and it was just amazing. Adult stores over here tend to be geared heavily towards the girls, and finding a place that leans more towards the gay community was so refreshing. Great selection of underwear and swimwear, which you can actually try on before you buy! (Over your own underwear, of course!!!) That in itself saved me a lot of trouble resulting from getting the wrong sizes. There's a smaller range of toys than people might be used to in some shops, but that's down to this being primarily a gay store. Most guys don't tend to need clitoral stimulators on their vibrators, so that's half the stock of most places scratched off the list! Also has a healthy range of lubes and poppers and such, so you should be able to find something you like here. (I found lots of things I liked and spent far too much!) Finally, what can I say about the staff? SO FRIENDLY!!! Met Thor on my first visit, and ended up chatting away with him and a couple of other customers for ages. I think I was in there for a good couple of hours. He helped me out with a lot of info on the local scene as well as some tourist tips. I popped in again on Tuesday to get a couple more things before my flight home and met another chap who was equally helpful and friendly. Makes a real change from most places where staff seem to just be there to take your money and hand you a bag. My only regret is that this place doesn't seem to sell online, as I'd prefer to support a genuinely good business than hand over money to some of the places at home. If I'm ever back in Minneapolis I will definitely be returning here (with a lot more money so I can get all the things I wanted!). read more

I am happy that I stopped in here. I get shy when I shop for underwear and sexy items. The sales guy made the experience so comfortable for me, he was friendly, gave suggestions and gave positive feedback. I was impressed. I wish I would have had more time to shop, so many choices for toys and underwear and with the attentive service it makes the experience that much better. read more

Love it here. If you need swim wear, underwear, AC shirts ect, this is a good place to get them. They also have cool novelty stuff like cards, Bachelor/Bachelorette party stuff, porn movies and sex toys if you need them. The people at the desk are really cool, I feel like I can walk in and joke around with them while I'm looking. Love it here. read more

Wanna shoot the breeze with fun and friendly people? Want to see some fun and relevant male undergarments? Cock rings, lube, enhancers, toys, porn, ga(y)g gifts. This place has it all and that's why I love it! When Ezekial is working its a really chill and fun atmosphere! Not really a place for the kiddies...l but it's actually a really fun little place to get those gifts you most assuredly wouldn't find elsewhere! read more

The staff and merchandise selection at this store is unbelievable. They are knowledgeable about all their products and aren't too shy to make a recommendation. There is always a nice selection of sexy swimwear and other athletic garments...check it out! read more

I stop here every couple weeks to see what's new... And what's on the clearance rack. Great selection of men's underwear and swimsuits. I love this store. read more

Great selection of tshirts, tanks and underwear from Timoteo, Aussie Bum, Andrew Christian, Pistol Pete, and others. Sure, you can probably buy some or all of the clothes online for less, but you can't try it on and hey, Minnesota has no sales tax so it was sales tax savings for me at a minimum. I honestly went there for the clothing selection only. Not into sex toys myself and who buys porn anyway? read more

Half this store is porn and the other half is gifts. This gay friendly store has amazing house/techno CDs and they have very cool gifts and candles. It's a small location and some of the stock can be a bit intimidating when picking up a gift for mom, but it is worth it. read more

Absolutely 5 star! This is hands down the best gay apparel store I have ever been too. I've been to stores in California, New York, dc, Miami and many others and this one is the best! Huge selection of underwear, swimwear, and toys, staff was SUPPER friendly and even helped me pick out a good style for me. I felt super comfortable in the store and tried on everything I bought. Prices where average but it was buy one pair get one free! I bought enough underwear to last me until I can return, I plan on also buying my swimwear from here in the summertime! read more

Clerk TC is really rude and angry. Diminshed the experience. You can get this stuff elsewhere and online. I dont feel like I want to support a business like this. read more

Rainbow Road has a variety of men's apparel, DVDs, sex toys, "naughty" greeting cards and board games, and must-have items such as prophylactics and lubrication. The DVDs are reasonably-priced, especially bargain bin videos, with something for everyone. The briefs-and-boxers selection, however, is costly; the best bet is to catch something on clearance. Helpful customer service is provided with a smile, but one can browse discreetly without pushy salesmen if desired. Return policies are fair and consistent. This store is mostly geared toward gay men, and that is greatly appreciated! While lesbians are always welcome, their consumer desires may be best met elsewhere. The hours and location are convenient, although parking is limited. One suggestion: please start selling adult magazines again. To purchase these, competitor Sex World delivers the goods . . . but money is spent there that could be filling the cash register at Rainbow Road! read more