I adore this store! It is located one street over from Main, on busy North Ave, sandwiched between…read morethe Diner and a dance studio. It opened in the summer and has been quite a hit. A big, thoughtfully decorated window invites one in where you will find a divine collection of childrens' clothing, accessories, books, toys and other items bound to delight any youngster. The selection is good without being overwhelming and while more pricey than, say, Walmart or similar stores, I think you get excellent value for what you are getting. Some of the lines they carry come from England and are just adorable. And it isn't just for girls - I have got things for my now almost 2 year old nephew which were original and charming. In the back by the check out area, there is a display of some lovely jewelry, bags, and other pretty things for Mom or Grandma too. Or in my case, Auntie! I got two beautiful necklaces and some earrings on my first visit. The owner and her mother run it together and both are just delightful. I've had some excellent conversations there while checking out. Young mothers with babies are often to be found there and it is a warm and welcoming place. They often have sales and weather permitting a table of interesting items outside. Whether you are shopping for a new baby or a five year old, you will find something here that is unique, well made and just what you didn't know you were looking for. Check it out! You will be very glad you did.

From the owner: The Merry Lion is a lifestyle boutique with curated items for women + children!read more

Personal attention to preferred style Selection always…read morefresh with upscale makers Hours and location/parking are very convenient

This place has such cute stuff always at an extremely reasonable price. The staff is super nice and…read morehelpful. As a first time mom I'm always looking for advice and they are fabulous. I love the back corner the clearance deals are great and so fun to browse through!

Parents live close by so we always stop in when we are around that way. Daughter loves having a fun…read moretime with all the play area toys. Always nice and friendly as well. Great pieces can always be found.

I have been going to this place for a few years now, to sell and shop. I usually can find what I'm…read morelooking for and more.

So many cute things! I was in desperate need of winter boots for my son because he had grown out of…read morethe pair I bought him in the beginning of the season. The stores have limited winter stock at this point. I was able to get a pair of boots for my 2 year old that fit perfect and they were in great condition! The owner Sue was super helpful and understanding since she has 4 boys herself. I will definitely be back!

I have an incredibly picky almost 5 YO princess granddaughter, so took her shopping here & it was a…read moregreat experience. She was attracted to many things and they helped us pick out a unique, practical, & princess worthy dress. Good value for quality.

I will Usually go in there to buy baby gifts.Their clothing is unique. The last time I went in…read moretheir I found something on the clearance rack(bonus! That never happens!). When I went to the register the woman rolled up the outfit and stuck it in a tiny bag. I think the bag was meant for socks honestly. When she handed it to me I asked about the tissue and ribbon they usually wrap it with, the women stated oh this item is on sale we don't wrap it!!!! Really? Crossing that store off my list!

I had the best experience At this store in the Northshore Mall. The selection was great!! Can't…read morebeat the prices!! Annie was super helpful!! She went above and beyond to help me with my online and in-store purchase! I was shopping for all four of my grandchildren and she took her time and worked with me! I couldn't have asked for better customer service!! Thanks Annie!!

This company is awful to its employees. They don't care. Employees are expendable. They overwork…read moreus, and don't staff enough so that we can have a break. How is it that I work an eight hour shift and there's not enough staff for me to take a break. Isn't that illegal? The most recent doozie is changing the return policy. I get yelled at enough because there are so many misleading sale signs. Now I have to get yelled at because the wealthy owners at the top desire to be cheap!! These people can't and won't even give a crumb to their employees for Christmas! Cheapos!

Pretty meager selection of maternity clothes and most were Liz Lange which I can get for similar…read moreprices at Target. I did score a pair of Motherhood pants that feel like PJs and yet are OK to wear to work :-) Didn't look at baby stuff - too soon for that :-) Also, went in on a Sunday morning and were the only ones in the store and the clerk didn't say hello, offer any assistance, and then seemed annoyed when I wanted to try things on. Nice idea (maternity and baby consignment), maybe the owner is more pleasant, but our shopping experience left much to be desired.

Beautiful consignment shop for 0-size 12, and Maternity clothes. So needed in this area. Owner is…read moreamazing. A local girl who is quite familiar with consignment.

Ok so the family was going to Salem for the weekend and we didn't have anything to do so I saw this…read moreonline so I decided to try it. A couple things: -There are rare dates where the Good Witch would actually be in the store, so we didn't get to see her in person. -The staff are really nice, and they keep magic going. -Things in the shop are kind expensive, but you probably get to take home something anyways with the appointment. -The store is unbelievably pink, and we loved it that way! -Tip: Try the stuff a stuffed animal sort of class, you'll never forget it! -This store is for all ages! No one will judge you if they see you in there. This store is glamourous and I would definitely recommend it to everyone. I know I listed a couple flaws, but overall, it was a super fun experience!

Such a sweet shop with so many cute items for lovely little witches :) The staff were super…read morefriendly and helpful!

To say that I was blown away when we walked into BlackCraft Cult would be an understatement. I…read moreremember opening the door and hearing my husband say "whoa." You walk inside and your eyes immediately go up to the enormously gorgeous witch statue that is hanging from the ceiling. I had seen photos and videos, but it is more beautiful in person. It is a tribute to one of the owners and her battle with cancer. The inside is decorated spooky with tons of orange and black everywhere - I wanted to stay here forever. They even had a life size statue of Edgar Allen Poe. They offer a ton of merchandise from apparel to mugs to even stickers and magnets. Everything is pricy as you would expect, but you can only get their items in store so I think it is worth it if you're looking for something unique. BlackCraft Cult also does a haunted house on the weekends during the Halloween season with live scare actors - you can tour it during the week too, but they do not have the actors then. Staff were friendly and helpful! I hope to come back some day to visit again! Check them out!

What an amazing shop- the vibe is gothic but inviting, with a little dark something for everyone. I…read morewas pleasantly surprised with the larger size selection of clothing, as well as the price range (ranges pretty widely). It also has a lot of unique to them items which make it a must stop- and the building is so cool! Lovely staff and great spot to make a must stop if you go to Salem.