Specialties

We pride ourselves in being a partner that creates digital marketing strategies customized to your business and goals. We always use real customer data to drive our optimization decisions and dedicate time daily to ensuring we are actively up-to-date on the industry. Finally, we strongly believe that communication is paramount to campaign success.

History

Established in 2020.

Rooted Rock Marketing, founded by Shelly Cihan in the heart of the Adirondacks, is a woman-owned business committed to ethical, results-driven digital marketing. What sets us apart from standard cookie-cutter agencies is our dedication to taking the mystery and confusion out of SEO and AI optimization. We empower our clients with clear, straightforward explanations and strategies that make sense for their business. We don’t believe in one-size-fits-all solutions. Instead, we take the time to understand your unique industry, audience, and goals. This personalized approach allows us to create tailored marketing programs that align with your needs and deliver long-term, measurable results. At Rooted Rock Marketing, we focus on building relationships and offering transparent, customized solutions. Our goal is to demystify the SEO process, so you’re always informed and confident in the strategies we use to grow your business.

Meet the Business Owner: Shelly C.

Shelly Cihan is a mission-driven marketing leader who blends strategy with heart. As the founder of Rooted Rock Marketing, she’s building meaningful impact for clients and causes she genuinely cares about, from wilderness preservation to regional tourism and community-driven nonprofits. Whether she’s guiding a team, reshaping a website, or refining the tone of a single sentence, Shelly brings clarity, creativity, and purpose to every detail. With a career rooted in digital marketing leadership, Shelly spent over a decade at Adworkshop where she built and scaled a thriving SEO/SEM department—retaining many of her clients from day one through her departure. Her approach combines data fluency with human-centered insight, and she’s known for helping other agencies and in-house teams navigate everything from paid media performance to messaging pivots and organizational change—while breaking down complex marketing concepts in a way that builds client understanding and trust.