I like Shoe Fly. In their "About" section of their website they state: "We operate under the belief…read morefound in Proverbs 31:25 which says: "She is clothed in strength and dignity; she can laugh at the days to come." That's beautiful. I never knew their strong Christian foundation until reading this this morning. The in-store experience for me has been a tightly edited selection of women's clothing and shoes. And when I say "tightly edited" also, the store's footprint is small. I was confused when I first roamed into Shoe Fly because, by the name, I thought it was just a shoe store. No, they offer ladies dresses, tops, bottoms, rompers, jumpsuits, and shoes. They have two brick and mortars, one in Huntsville and one in Madison where you will find "unique items in store that you cannot buy online." They offer everything from t-shirts to denim, embroidered shorts, knit pants, midi and mini dresses, and bodycon dresses. Their prices are reasonable, too! Their online selection looks larger than the in-store selection and shipping is free with a $50.00 purchase. Shoe Fly is a fun place to check out, browse freely and support local!

I have always loved this boutique since I was in Highschool but as everyone knows sometimes you…read moregain some weight after highschool. I used to fit in a majority of their tops but now I don't fit in most of their clothes and when I asked if they had a larger size the sales girl acted almost insulted and told me they don't order anything larger than a large. I wear a large in target and kohl's and other brands like that but I can't seem to fit in the large at Shoe Fly. I had a great and helpful experience at the Madison location but still didn't find anything to fit. I'm not fat I'm just curvy with a little tummy but walking into Shoe Fly makes me feel like a hippo. What was once my favorite store is now the number one place I avoid because of how it makes me feel. I wish they were more helpful towards people who don't have tiny model bodies.

UPDATE: Today is one month since I wrote the five star review. I am extremely disappointed with…read moreWrapsody's rigid policies and customer service. I purchased a Christmas gift for my wife the day I wrote the five star review, and specifically asked during checkout if it could be exchanged if it didn't fit or wasn't to her liking. I was assured that exchanges would not be a problem. Based on this reassurance, I opted for a thoughtful gift instead of a gift card. My wife, a teacher in Athens with an incredibly insane schedule, attempted to exchange the item during her limited free time. Unfortunately, the store was "closed for inventory" that day. Today, 1/21, she was finally able to return to the store, only to be denied an exchange because it was outside their return period (this came from the manager). When I called to confirm this (I had a hard time believing this from a brick and mortar small business), I was told their return period is "generous" as a small business and that they had signage everywhere about the return. (If I had seen the signage, the gift card would've been an easy selection, and I wouldn't have had a conversation concerning returns). The manager added that as a small business, they don't make accommodations for returns because it would harm them financially. Doesn't treating customers with disregard hurt a business financially? I can't believe that a small business would place more value on a shirt that cost them $20 over customer satisfaction that draws continued patronage. It isn't like my wife was returning something out of season. Christmas was less than a month ago. My gift recipient is guilty of not reading the fine print and being a little late based on that. However, I don't see how a small business can afford to treat their customers like this and stay in business. As a customer, I find this inflexibility and insensitivity unacceptable. My gift recipient is guilty of not reading the fine print, and when you mix that with her schedule, random closures (weather/inventory), rigid store policies, and the store's disregard for their customers' circumstances, it left my wife stuck with an expensive gift from me that doesn't fit--and it leaves me embarrassed for trying to give a thoughtful gift that can't be returned and frustrated with the mentality of where I bought it for being so legalistic and insensitive to my fight recipient. They did not represent my intentions well and lost my trust. This experience has forced me to adjust my rating to one star. I will not shop at Wrapsody again, and I encourage others to think twice before supporting a business that prioritizes fine print policies over empathy with perhaps a small amount of grace to gift recipients given the circumstance.

First thing I noticed is that they have quite a selection of gifts for all occasions. They have a…read moregreat selection of enewton bracelets, which myself and my girls all love. So I know I'll be coming back to buy some for all of us. They even carry extended sized clothing, my only wish is that they carried more of it, since I wear xl or 1x in almost everything. Overall I liked the store, and the girls that helped me were very sweet. My girls were very happy with what they found, and I walked away with some nice things as well. I will definitely shop there again.

Love this store! I can always find something here. The owners are very friendly & helpful.read more

Apparently Boutique Warehouse in Madison, AL doesn't need your money. When I sent a FB message…read moreabout how I was treated in their store and let them know that they lost future business from me, the reply I got back was a "thumps Up" emoji. That shows me they do not need your money nor do they care about customer relations. This issue is not that I wasn't able to exchange an item, it IS about how I was treated when trying to make the exchange. So if you are shopping Madison, I implore you to choose one of the other boutique stores. They are hungry for your business and will treat you with respect and kindness.

This is a great place to shop for your wife, daughter, or loved one. They stay appraised of…read moretrends, and they have gift cards if you want to play it smart! The staff are young, knowledgeable, respectful, and helpful. The owners are great people as well (I've known them for more than 24 years). I enjoy supporting small local businesses, and this one certainly deserves five stars. They have two locations--this one and another located on the square in Athens. I've been to both with my daughter, and they are roughly equal. The one in Athens does have a small café with coffee to encourage the trip.

Beautiful boutique with a great selection of all the latest fashions. Conveniently located at…read moreBridge Street, it sits in a corner lot. The staff was very friendly and eager to help. I understand why my daughters love this store so much.

I would give 0 stars if I could. Older woman with glittery loafers and big lv bag was very rude and…read moreracist, accused me of shoplifting.

The owner is extremely rude. While shopping I overheard her talking badly about an employee, whom…read morethe person I was with, happened to know. We were appalled that someone would be so unprofessional as to speak about an employee with another worker, in front of customers! So unprofessional and off-putting. I won't be back.