I was desperate for a beauty fix, it had been a while...enter Sephora my old friend. I'm a true…read moreveteran of the beauty industry having worked as an account executive for several large beauty companies -several who in fact serviced Sephora on the East Coast, for over 27 years, that the service isn't what it used to be... in fact, I noticed how funny it was that as a now much older woman, who entered the store sans makeup to grab a few items before a vacation, that I was mostly ignored by the staff who was far too busy chatting and hanging about the wrap stand area to give me a passing glance. Many testers were missing, and some stock was noticeably sold out. I did really like some of the new products that have been added to the line up, and it's what I do expect from Sephora. A few old tried and true products were absent, but trends do change... I'd really recommend stopping into the store if you haven't been there for a while. It's got a great selection, is brighter than ever, and walking the aisles makes me smile. As a pro artist, who enters with zero on my face, you may find it amusing that I left the store with a full face that I happily applied myself, while wearing a new fragrance! Did they get the sale??? NOPE but I'm VIB ROUGE, I went home and purchased it online because no one could be bothered with me

Sephora is consistent for the product lines and selection, but they are frequently out of the…read morepopular shades in some lines. They seem to be commission based as you are approached by every staff member as you walk by, and when you check out, you are asked who assisted you. While I appreciate the eager assistance, it seems like most of the time when it is really needed, many staff members are having personal conversations or connecting with friends who have come in to shop. The rewards program is nice, and there is a birthday bonus if you go in during your birthday month (though sometimes you have to remind the staff). While they are at the mercy of the building they lease, on more than one occasion, the air conditioner has been broken and they have fans placed in many different places. A good place to get items that are competitively priced, just a little overwhelming with the crowds and staff sometimes. I get uncomfortable turning down assistance every 2-3 minutes.

I go here pretty often, always great customer service! Clean and very helpful. 10/10…read more They are open early and open later than most beauty supply stores and they don't follow you around like you trying to steal a wig lol they are nice and helpful!

One of the best selections in town. Just be mindful of the clerks and count your change.read more

I've been shopping here since they opened! I've gotten a lot of good products and a variety of…read moreoptions here and the customer service is always polite. It's good to have a Black owned beauty supply in the area! I always feel comfortable and welcomed here.

I saw a couple of signs in my neighborhood about this new black-owned beauty supply recently…read moreopening and decided to stop by. I was looking for a couple of hair products and combs for braiding ; this store has great potential! It is very organized and clean. They have a wide selection of braid hair (pre-stretch, extra long, solid color, ombré with natural and other colors, etc.) I wish I took pictures but I was in awe!! They also sell hair dye & bleach. I was pleased to see this because my usual beauty supply stores don't carry bleach, developer, or colorful hair dye so I also have to make seperste trip to Sally's. On the other hand, they don't have a huge inventory as fair as hair products like gel, conditioner, curling cream, etc. --I would say on average there were only 3-6 items in stock The employee present was extremely kind, greeted everyone as soon as they entered the store, and offered her assistance. She helped me get signed up for their rewards system which I LOVEEEE because if you shop at a beauty supply frequently (at least multiple times throughout there year), you know how much money is spent to invest in hair/beauty maintenance. It's a big plus to get discounts/rewards after accumulating enough points I will definite be back now that I know they have so many braid hair & hair dye options! I hope they are able to expand and get more products/stock in the near future too. I can only imagine it being a bit tough being new in a heavily saturated market but I recommend stopping by here and seeing what they have to offer!

My go to beauty store always have a large variety of hair supplies and large collections of wigs…read moreand weaves. Anytime I'm looking for a new hairstyle idea this is my place to go

Always greeted with a warm welcome when I first walk in. This location is always clean, which I…read morelove. The drug store products are immediately located on the left, higher end on the right, skin care/ hair in the back, and nail supplies in the middle. If a "tester" product is empty, the employees are very nice about opening another one. Disposable applicators are always stocked!

I had my relaxer touched up with Shelby. I appreciate that she looked over my appointment history…read morebecause I couldn't remember the name of the treatment I received previously and she asked if I wanted to add Olaplex again so to her. I haven't let anyone cut my hair in about 10years due to multiple bad experiences (none at Ulta), but she made me feel so comfortable. Throughout the treatment she checked on my scalp, made sure I wasn't burning, asked if any areas were more sensitive. By the time I was done rinsing I was confident that she would understand that I only want a trim, and be willing to work with me to get rid of my dead ends over time. No one wants a cut when they just ask for a trim. And ladies did she deliver!! I can rake my fingers through my hair with ease, and let's just say the inch and a half she took will NOT be missed. Thank you Shelby

The store is very organized and pretty. The store is big and have so much stuff. Their wig section…read moreis the best I've seen anywhere! The service is awesome. Their prices are reasonable but they also always have a sale and can hook you up with discounts. This is the best hair store in Baton Rouge, i love it!!!

I went to Beauty Town to find a wig for Halloween and the selection is incredible! There's also a…read moregreat selection of extensions and other fun stuff, like colored contact lenses, with or without prescription. The guy that helped me was very nice and helpful.

"Reasonably Priced & Large Inventory". The moment I walked in, I was reminded of a beauty supply…read moresuperstore I used to shop at in Los Angeles! This store has everything for your beauty supply needs - hair accessories, make-up, hair products, wigs, extensions, heating elements (for hair); you name it... they have it! In addition to beauty supplies, they have shoes and lots of it - women, girls & infant girls! They have the cutest infant to little girl shoes; prices ranging from $9.99 - $19.99. Wigs & extensions... a huge variety to choose from. Their hair bows & headbands range from $0.99 - $5.00. A lot of odd end things, too that you may find very interesting!

I will never patronize this business again, rude and racially profile. Upon walking into the store…read moreI spoke to the owner. Looks right at me and doesn't acknowledge my greeting. I shop around don't see anything I want. I say "thank you" and start to exit again the rude person doesn't even acknowledge me. Idk about you but someone who doesn't even want to acknowledge my existence doesn't deserve my hard earned money. Btw this is my first ever review and I've been on Yelp for years. Don't shop here.

Huge selection of all different hair products and hair. Tons of makeup that even have testers!…read moreShoes, shades, lashes, almost any beauty product you can think of. I was so satisfied with the friendly service and great prices at this new hair store. I know this place will easily put the surrounding hair stores out of business. No one is following you around, like other hair store associates often do. It's just a refreshing, top quality beauty supply store. I'll always be a returning customer!

I so love this place my niece do hair and this is where she goes and she recommended me to them…read morenice prices and good quality hair from wigs to bundles! So if you ever in Baton Rouge area go check them out for real it's serious y'all over there.