Allison has been a dear helping me fix up my past year's taxes. It's a lot of work but she managed…read moreit well and she was able to hop on calls when needed! Would recommend her!

My wife and I were avid TurboTax users before considering a CPA for our tax planning and filing…read moreneeds (if I'm being real honest, I was probably the person really** pushing our family to look for someone reliable and trustworthy that could act as an advisory for us). After a new home purchase and more chances of us forgetting to do something with our full-time and side hustle income, we knew it was time to find a CPA, and I'm so happy we found Allison after three CPA interviews. Allison was responsive and provided us tangible things to consider as our annual income tax bill becomes more of a challenge. I genuinely appreciate her transparent approach, her "human-ness" in how she looked at our situation, and I'm glad we worked with her this year. Thanks, Allison!

Casey was extremely helpful with my project, organizing financials. Her communication and expertise…read morethroughout the process made it much easier for me to handle.

From the owner: Casey Daniels Bookkeeping provides personalized bookkeeping and QuickBooks Online support for small…read morebusinesses. With more than 30 years of experience in accounting, finance, and business operations, I bring both accounting knowledge and practical business experience to each client relationship. I work closely with business owners to maintain accurate, organized financial records and provide the information they need to better understand their business. My approach goes beyond keeping the books—I help clients identify issues, find practical solutions, improve financial processes, and use their financial information to make informed business decisions. Services include ongoing bookkeeping, bookkeeping cleanup, bank and credit card reconciliations, invoicing and expense tracking, QuickBooks Online setup and training, payroll support, financial reporting, W-2s, 1099s, and business consulting and coaching. I also help clients get their books organized and ready for their CPA at tax time. Based in Santa Cruz County, I work with small businesses throughout the Bay Area and remotely across the U.S. I provide friendly, reliable, personalized service and take the time to understand each business and its unique needs. Contact me for a free consultation to discuss how I can help support your business.

I've owned Harbor Cafe (a local restaurant) for over 17 years, and one of the best decisions I made…read morewas hiring Candace Ebert & Company to handle just about ALL of our bookkeeping needs! Candace and her team of experienced account managers & payroll specialists have made my life as a business owner so much easier, allowing me to focus on operations. They are capable of providing a full A-Z service: paying bills, providing timely financial reports, processing payroll, handling all governmental filings, HR services, bank runs, and so much more. I highly recommend using their services for your small business.

Dont let this short hot chick fool you, she saved me tons of money and manages my business…read more Absolutely the best decision we made to allow this professional firm and thier lovely ladies tend to all our accounting. When it comes to taxes and running a business on the backend this firm is aggressively commited to helping every business they touch.

Great service and professionalism you can rely on. Highly recommended.read more

From the owner: Welcome to Santa Cruz Bookkeeping. We are locally owned and operated out of Santa Cruz, CA, and…read morehave over 25 years of professional experience. We are committed to providing each customer with an unparalleled level of service at affordable prices. Santa Cruz Bookkeeping offers complete bookkeeping services. We fine tune each service to accommodate each client. You can be sure the get exactly what you require for your individual or business needs. Our services include sales tax, invoicing, payroll, and more. As certified Pro Advisors, we provide office training and setup for Quickbooks Online and Quickbooks Desktop. With the proper knowledge and experience, you can rest assured that we are here to help.

Francine has been doing my tax returns for the past six years and I am continually impressed with…read moreher level of knowledge and expertise. I always know I'm in good hands. Plus, she's so pleasant to work with. I highly recommend her. Peggy Dilfer

Francine is a Godsend. As a small business owner I needed a CPA I could rely on. Francine is…read moreavailable, so informative and has saved me time and money. I feel so lucky to have found her. I would recommend her to anyone who needs a great CPA.

I found Lauren of LSH Bookkeeping on Yelp. I didn't have to wait long at all for a response. She is…read morevery approachable and easy to talk to and I feel like that is very important when you have a lot of questions and concerns.... but most importantly, after our consultation, I left feeling confident and excited about finally getting organized. I will definitely be recommending her services to friends or anyone in need.

From the owner: Helping business owners increase profits by an average $3K-$5K yearly…read more Focusing on small to medium size businesses for bookkeeping. S-Corp, Sole Proprietor, LLC

I've trusted Julia to handle all aspects of my business bookeeping and tax preparation for over 10…read moreyears. Fast, professional, efficient, 5 stars all the way!

My former accountant retired, and the new guy who took over his business raised prices six times…read moreover what they used to charge, letting the client base know only after he did their 2019 taxes. The client base immediately fled to find better prices. I was looking for a new accountant. Called this lady. She sounded smart and competent, I was going to hire her. I asked her to give me a price estimate of how much a final tax return (closing return) for a company that is now out of business due to COVID would cost. After getting a quote of $1,700 to do a final tax return, I was shocked. After I told her that it was totally unacceptable, she said that she needed like 12 hours with $100 or $90 per hour, I don't exactly remember, to "set up" the company on her system or some BS like that. The company is dead, out of business, why do you need to charge a horrible amount for set up? This is predatory, and I would say extremely predatory. She also recently moved from "poor" Boulder Creek to Capitola. I bet to look for wealthy clients in a new wealthy area. Terrible experience.

Doris has taken excellent care of my family needs. She is intelligent, knows her trade, and will…read moremake certain to take the time to understand your specific needs and work tirelessly to address them. You really cannot go wrong with Doris!!!

Marty Ryhanych is an excellent tax preparer! Patient, incredible expertise, meticulous - Highly…read morerecommend her services - Top notch

I was behind on my taxes and in a predicament with liens breathing down my neck and was very happy…read moreto find Surf City Tax Services. Cole made everything feel simple and not so overwhelming. I will definitely be recommending Cole and Surf City in the future.

I switched insurance recently because my insurance seemed to just raise their premium every chance…read morethey got. Paul has us set up in no time flat and saved us a good amount of money.

When AAA dropped our homeowner's policy based on generic satellite footage, Paul was there. He got…read moreback to me SO quickly over email, and within a week, we had new coverage from a different insurance company for our home. Email communication with him was clear, specific, and fast. We will definitely go back to Paul!