I was walking from Central Park to downtown and spotted this shop and was excited to check them…read moreout. This shop has some upscale outdoor gear, boutique clothing, a shoe section, purses and such. They are on the higher end for prices. I was briefly greeted when I walked in, but the woman was on the phone (sounded like a personal call) and she didn't pay any attention to me during my browsing. I found shoes I was interested in, but they didn't have the color I wanted in my size. Turns out- that line, some of the colors are discontinued. I googled while in the store hoping to find them. I was tempted by several pieces of clothing, but even a second custom came and and got the same bland greeting and then the woman vanished to the back office? I had the feeling like sales weren't a big deal- so I went on downtown and shopped my hearts content. Shame- I really did like several products.

Today was our first visit to the Red Otter and lordy gracious it won't be our last! We shopped and…read moreshopped and barely got out of there without buying up the whole store! From shirts to shoes to hats to home decor and more, the Red Otter is our new favorite shop! They have all sorts of brands for men and women, like Southern Tide. We bought two pairs of the On Cloud shoes, a fabulous nautical belt by Southern Tide, and a candle by South that smells divine! Not only did we have fun, but the ladies in the shop were so friendly and warm that we probably spent 45 minutes in there having a great time socializing. I've already got my eye on another belt, another pair of shoes, a T-shirt, two Oxfords, and a coffee tray! We simply cannot wait to return. Indubitably 5 stars!

This local boutique has the best variety of high quality trendy clothes! The owner and staff are…read moreall super helpful!! When in downtown Fernandina, check out this fun boutique!

I adore this shop! Always on-trend and super friendly staff!! They put out brand new styles every…read moreweek and have everything you need to complete a fabulous outfit!

Same great BOGO on all the shoes which is why I shop at Rack Room. Even though this location is…read moreclean and organized, it is not my favourite location. I only shop here when shoes are needed immediately and I'm not going to be in another area of town. The reason I don't care for this location is the employees. Super unhelpful. If they need to get something off the very top of a shelf, they act like it's a huge inconvenience. And try getting a smile out of one of them. *eyeroll*

Not sure why the store gets bad reviews, they have a pretty good selection, while the prices on…read moreconverse are out rages their average prices are not too bad and it seems like they always have some kind of sale. When you walk in they greet you immediately. The employees are all helpful and friendly in fact they're somewhat too friendly and helpful because they keep on asking you if you need help. They have men's shoes, women shoes and a children's shoes all the way down to tiny toddlers. This particular store always seems very clean to me and it's in a nice location here by the airport where it's pretty safe. I think this is a decent place to get kids school shoes and the occasional sneakers.

I was stunned @ the level of customer service that Susan, Ashley, & Courtney provided. i was being…read morehurried out of the store by a gf when picking out a shirt for my bf. when i got back to the northeast he didnt like it. these employees bent over backwards to make sure i got the match that he wanted. team communication was outstanding. they called; they texted. it was my first trip to St Augustine and when i go back i will be sure to visit them again. we're really not used to that nect level of service here in the Northeast. hopefully next time back they'll have some choices for women! but job well done by all involved!

Was in town for a wedding and my o so brilliant son forgot his white button down. Made the mistake…read moreof going into the store alone and he purchased one for $182. A plain white button-down shirt I could not be more upset with him. But you would think that the store wouldn't have taken advantage of a teen like that. There is no excuse for that $185 for a single white button-down shirt. You're not selling Armani. Those kind of prices you won't be in business long. My son has learned a lesson because he's paying for this shirt.

Tia is awesome - We…read morebought the wrong golf clubs and she helped us process the return and got us the proper set too. Outstanding crew member and customer service. Thank you Tia - appreciate you !

We went in to find a competitive swim suit and were sorely disappointed. First you can't look…read morethrough them with out them all falling off the rack. Second they have zero organization. We grabbed on and headed to the register which lead to a mediocre at best interaction. I understand as a cashier it is not always the duty to handle the whole store but you are the last impression a customer has before they leave. The item we purchased not only rang up incorrectly than they price marked but when I let her know that the area was in disarray her response was...." I know I have seen it". She was pleasent but that doesn't fix my impression of a place I am spending my money at. This is a second attempt to purchase a suit here and we left the first time because it was a mess to dig through. If this was not the last resort we would have gone elsewhere.