Shore Store

So the family was hanging out at the Seaside Heights boardwalk, and while there was some browsing…read moregoing on my wife decided she had to get a new pair of light pants. What surprised me was that she was able to locate some at all. There are a lot of clothing vendors along the boardwalk, and I think B&B has a couple locations there itself, but most stuff was either too cheap or too fancy. (And do people really look for high end stuff on the boardwalk?) So I was amazed when she found a rack that had the perfect items at a great price in a really clean store. She bought two pair (if pants are good, always get more than one) as well as an "I'm from Jersey" t-shirt, because, hey, the beach.

The Snooki Shop

4.5(6 reviews)

0.3 mi

The Sookie Shop Saves the Day! Literally walked in 15…read moreminutes before closing looking for a dress to wear to Hemingways last night. I found The Sookie Shop next store. They have a beautiful and diverse selection of clothes and sizes. I found a gorgeous pink paisley dress. The staff was absolutely amazing, honestly. They were navigating calls from random fans looking for Sookie, all while helping me and wrapping up their day. Seriously, what a lifesaver. A+ for selection, service, and pure kindness. Thank you, Sookie Shop, for saving my night!

SEASIDE HEIGHTS: Snooki has a store downtown called THE SNOOKI SHOP and she sells beautiful Women's…read moreclothes, accessories, plush toys, and fun Jersey Shore themed merch. All items are curated by Nicole herself! Friendly, leashed dogs can come in the store, but due to the delicate nature of the items, they need to be carried or in a stroller. Brie's Mom went home with a trucker hat that says "Where's the Beach" and a waist pack that says "Meatball Day." LOL In addition to SSH, there are also shops in Madison, NJ and Beacon, NY.

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Le Petit Garage

4.9(7 reviews)

0.1 mi

Super cute boutique right in the heart of Seaside Heights. We stumbled across it and so happy that…read morewe did. We ended up buying some great things, fairly priced and not run-of-the-mill. Want something fashionable and not what everyone else is wearing, go there! Love it and will go back.

Great little shop-owner extremely accommodating & helpful! Cute, different & fun clothes &…read moreaccessories-definitely a store to keep me coming back

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Island Gypsy

3.0(43 reviews)

1.2 mi

About three years ago, my sister and I were chased out of the store accused of shoplifting. After…read morewe had lifted up our clothes and shown our pockets, we still got an attitude from the staff, who are known for their stand off ish vibe. Recently I had heard they have still been talking about my family, and that perfectly goes to show the type of people & business they are. As a girl who has been coming to this store since I was able to fit in their clothes, I will never step foot in this store again, which is a shame considering I was always given money to shop there. As the grandchild of a small business owner, and someone who will own a business in the future, I'm so glad I was given this example of how to never run a business. The overpriced clothes and rude staff should have drawn me away a while ago, but the cherry on top was these mean girls who still can not grow up. You've lost some very loyal and considerate customers, good luck in your future.

Nice clothing options, customer service needs work. We were in there an hour (daughter was trying…read moreon clothing). I went back and forth getting sizes, not once did any of the three girls ask if we needed help. They looked up and gave a blank look and kept hanging the stock. Other than a hello when we entered and thank you when my daughter was paying. Poor Customer Service.

Island Gypsy has a lot of cute and trendy clothes!

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Old boat builder sign on the back

Vintage Anchor

3.2(17 reviews)

0.3 mi

love the style and vibe and the sales associates are all so nice i especially love the Italian…read moreLinen collection ! i purchased 3 pairs of linen pants 3 light weight sweaters l o v e !!!!!!

Beautiful stuff but overpriced. You can find all of there stuff cheaper online elsewhere. Even…read morethere supposed custom band shirts can be found for cheaper. Also all they do is follow customers around the store making them uncomfortable shopping..

Blush pink teddy bear jacket for $50 on sale

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Island Soul Clothing & Gifts

5.0(3 reviews)

0.0 mi

I needed some last minute stuff for the beach so I stopped into Island Soul. The owner Kim greeted…read moreme with a big smile and was so helpful! Great store! Great people!

I love this store! They have the cutest things and clothing! The staff is always so friendly and…read morehelpful! Definitely would recommend stopping by when in seaside!

Lots of summer styles to choose from

Bucket hats and cute summer attire

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Super cute rompers

One of A Kind

2.2(10 reviews)

0.3 mi

This place was one of a kind for sure! I was referred to the store from a bartender on that board…read morewalk. They had a small men's section but boy did they make as great of an experience for me as they would with any female coming to buy. I had the honor of meeting Stephanie who honestly should have been a super modeling for a magazine, no offense to the amazing store, but her sales skills kicks the competition right out the door! She gave me a deal on the a really nice shirt and then I had the pleasantry of meeting TJ one of the owners of the business who was completely rad and got me another deal on pants to match the shirt.... AS WELL as calling one of the other stores he owned on the boardwalk to get my size and have it brought over. Very professional store, selection, and value they provide to their customers. Look forward to coming back for more.

Overpriced cheap stuff. A complete rip off. They also stole my credit card info. Steer clear of…read morethis place!!

Sand Tropez

2.4(11 reviews)

0.4 mi

Peter and Mike made my first experience with this store, great! I will be returning. Their clothes…read moreare beautiful and great quality. Guys are hot too!!!

I had an extremely disturbing experience at the Sand Tropéz store this morning, on 8/10/2025. This…read moreexperience involved the staff and the general manager. When I walked into the fitting room, the general manager said to me, "Smile to the camera." I immediately found this comment inappropriate and unsettling. After making the comment, I was told by an employee that he disappeared into the back of the store while I was still in the fitting room. How am I supposed to know he wasn't looking at the cameras while I was changing? That is deeply concerning and completely unacceptable. When I later confronted him about it, instead of taking responsibility, he brushed it off as "just a joke" and claimed I was taking it out of context. HE SHOULD NOT BE CATERING TO WOMEN OR YOUNG GIRLS IF HE IS GOING TO BE CREEPY. Multiple employees stood up for his behavior and said that he "makes jokes all of the time." This was also concerning, as it shows that this is a regular behavior for him. After I left the fitting room, my companion and I were followed around the store for no reason, which made the situation even worse. The behavior felt targeted and discriminatory. No customer should be subjected to invasive comments, have their concerns dismissed by management, or feel unsafe and watched in a fitting room. This was not only unprofessional -- it was inappropriate, creepy, and a violation of basic customer trust. At this point, I would love the escalate this further because it's genuinely disturbing, however they told me that the general manager owned the store and it's a family business. A store employee told me that I could write a review on the experience, so here we are. Please be CAREFUL bringing yourself and your children there.

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Lucky Lady

4.5(2 reviews)

0.4 mi

•$

I love this boutique. It's such an unexpected treat on the Seaside boardwalk. The clothes are…read moreadorable, the jewelry is amazing and the other accessories are super cute. Everything is reasonably priced and one of a kind. I always buy myself a treat whenever I visit.

Very CUTE stuff and reasonable. Stop in this place, women's…read moreclothing and accessories

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6 reviews that are not currently recommended

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Tina A.

3 years ago

Our previous visits to the Shore Store were fun & we always bought plenty of Jersey Shore merch, but it seems the owner has become a radicalized snowflake who never got over the results of the 2020 presidential election. His store is full of vulgar shirts trashing Joe Biden & those who voted for him while glorifying the orange sexual abuser he seems to stan to the point of unhealthy fixation. 1st Amendment blah blah etc. some therapy would be cheaper lmao. Thanks for giving us some belly laughs at all the ridiculous merch that doesn't seem to be selling because the rafters were stuffed to the gills with that crap. read more

Denny D.

14 years ago

this place as well as the hole jersey shore is a dump....very out dated people a are weird and smelly....trash,dump ....danny "the boss" is getting rich off of these kids..hes a dirt bag slime ball...i met him in club karma and really wanted to punch him in the face...SHORE store is crap also. NO THANKS read more

Yvonne C.

3 years ago

Danny you are the man! Purple hair mom with Snooki 2! Xoxo Awesomeness great sweatshirt fast device love JS! read more

Jacopo I.

14 years ago

Quite nice store and a lot of shirts but there are plenty of stores like that at the Boardwalk

Joyce H.

13 years ago

I took my niece here and we had a great time.

Pat M.

141

14 years ago

Typical tourist place to blow your cash

Shore Store - menscloth - Updated September 2026

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Carla and Gizzi's, located in Convention Hall on the Asbury Park, was the perfect stop for what I…read moreneeded. They have a lovely selection of hand-made cards, complete with quirky humor, perfect for the bride and groom I was shopping for. I loved that they also provided options for Mr. and Mr. or Mrs. and Mrs. wedding cards. I paired the card with a cute Asbury Park magnet just to zhuzh it up. The shop itself is a vibe--cozy, slightly antique feel--with goods for your home, jewelry and more filled to the brim in every corner. The team behind the store made me feel like I was walking into a local deli or corner store in Brooklyn, talking with everyone and cracking jokes. A lovely unique shop, great for finding unique souvenirs or thoughtful gifts.

Wanderlust Land & Sea

3.5

(8 reviews)

Was in the other day they are great! Very helpful and knowledgeable on helping curating outfits for…read moreyou. Ive been seeing these yoga type onsies everywhere and wanted to try one once I saw them but they didn't have my normal size. The ladies working were completely right on having me try the medium (I'm usually between large and extra large) as these run oversized. They had said most times the medium works on those who are usually in my size range and height range 5''2. I never would have tried them on other wise. It fit so good and they helped picked out other clothes I would have never thought to try on based off of size alone. Will definitely be back again! I now need to get all the colors in the free people onsie!!! I'm obsessed

Great selection of clothing and shoes. The staff was very helpful when I needed different sizes.read more

Endless Waves Boutique

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Endless Waves is truly one of the most special stores in New Jersey…read more Sloane, the owner, is incredible--so kind, warm, and genuinely helpful. She was amazing during the fashion show and made everything feel so welcoming and effortless. You can really feel how much heart she puts into her store. Everything inside is absolutely beautiful and so thoughtfully chosen. It's the kind of place that makes you feel happy the moment you walk in. Ten stars isn't even enough.

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