It really is a brilliant marketing gimmick. It costs me some money to get an "exam and my estimate for braces", thus ensuring I am not going to go to to many places for pricing. They make you wait forever to "get In', making it seem like the place to go. It was a horrible experience. It feels like they spent lots of money on perfecting their pitch. Sad really, my kid needed braces, that was obvious. Piece of advice, just be real, and genuine, and don't try to "blow smoke up my wuha. I don't need video games and such expensive gadget to make me comfortable. A good table where I could put my coffee from you very expensive machine would be nice. The feeling is you don't want me to get a coffee and sit. And that music, wow, I can't even read it was so "different". I had to leave. Why or why can't I just get braces for my kid? Free coffee and Wii,? Who is kidding whom? Bonus points for free gifts? Haha! Thanks but no thanks Signature, I'll save a grand and get my braces at a regular place, and pick up a Starbucks on my way. Check out White Oaks or Londenderry. Shop around people. I'll choose my own perks for me and my child. Saving a thousand dollars can buy many perks. While seated in the waiting room, one lady was 10 minutes late and her appointment was cancelled, and another had to beg for dental floss threaders, sorry not included. But I can sell you a box for ........wow! Signature, moms talk....sorry, dads do too! The admin staff are very nice, and the dental assistants we met were very personable. It mostly felt like a put on act. hmm, I wonder if they get a percentage of the costs if one of us signs up? Oh, they probably have their own bonus reward system. read more