The crown jewel of Fredericksburg's downtown clothing boutiques. Well stocked with rare finds from…read morearound the world. Discriminating shoppers looking for unique wardrobe designs will NOT be disappointed. Prices are commensurate with the quality of their products. The best selection of men's Howler Brother clothing in the state of Texas. Impeccable service from a seasoned and friendly staff. My wife and I have filled our closets with beautiful attire from this retail gem. Conveniently located in the heart of Main Street. Do NOT miss this upscale emporium on your next visit to the Texas Hill Country.

This store aged me 20 years just by walking in. Aside from some cool Howler Bros men's gear, the…read morewomen's choices were very aged and over priced. Go here if you're with your grandparents, mothers or older friends but I couldn't find anything I'd wear as a working Mom.

Such a fun store full of knickknacks and trinkets. They…read morehave a good mixture of Texas pride and southern charm. I like how the store flows and opens up to the store next door from the inside. Be sure to check out the hat and sock room.

The selection of cute stuff brought us in. The DJ kept up dancing. A must stop by in…read moreFredericksburg!

Good quality Bohemian clothes. Creative art work. Convenience to shop with their business modelread more

I finally bit the bullet and bought the fraise overalls I have been eyeing for a year now! I did…read morethe afterpay option so it wasn't so hard on the pocketbook! Ordering was fast and easy. They arrived two days later! They are amazing, a true work of art, a conversation starter, cant wait to wear to work! They are worth every penny! Adorable, soft, comfy, unique, well made, bright, cheerful, and sure to bring smiles. I am 5'3 and they just hit the ground. Yes, they are huge, as I am a size 8.... but I had a few hacks! I knotted the strapped and cut off the extra! I used big safety pins on the inside sides and tucked them in about five inches! No sewing necessary! They are actually shockingly flattering! Now I know I can get the lavender love overalls and they will fit great too! Hooray! Love this brand so much! I wish I could afford to buy more!

If you have a serious foot fetish this place is definitely for you. There are some shoe stores that…read moredon't have this many shoes. And in the back of the store they have a huge leather boot selection which impressed me. When I first walked in and I was expecting more of an upscale souvenir store but it is definitely much more than that. This is a great place to find some unique clothing finds along with numerous choices of leather jackets. Needless to say, expect to pay top retail dollar for everything. I decided to take a lot of pictures because words alone are not adequate.

I waited to write this review because I don't believe in posting reviews while I'm angry…read more In a very rare move, I am posting a 1 star review because I can't think of any redeeming qualities for any of the people I came in contact with on this visit and my original 2 star draft was too generous. I hate writing negative reviews, but I know there are people out there who can't stand one more thing going wrong in 2020 and those people deserve to know they should avoid this place. I will say that the thing that makes me the most irritated is that we made a purchase here and I completely regret it and wish we hadn't rewarded their bad behavior with our money. That's on us, as we were trying not to ruin our anniversary with a scene and my husband wasn't fully grasping what occurred until we left, and we had no privacy for me to explain it to him. This layout, like a few in the area, is 2 floorplans connected in the middle but with each one having its own entrance/exit. We originally entered the one on the left which had some clothing, jewelry, and boots in the very back. This side had a mix of higher end brands that are a bit expensive and items that are just plain overpriced, as is common in more touristy areas, but nothing outrageous. The right side had some trinkets up front that I didn't check out, so I can't comment on those prices. There was a bit of a babbling brook set up with goldfish and a little wooden bridge that crossed to the back of that store. I thought that was fun. There were handbags and women's clothing in that section that were ridiculously overpriced and marked up for the quality- enough to make me roll my eyes and lose interest in the store altogether. The first time we came in, we were completely ignored. Nobody greeted us, nobody approached me as I was considering several purchases. Not unheard of or my biggest concern, though I completely noticed. We left and went to several more shops. As we were about to leave Main St. we remembered we never purchased the Pendleton towels we intended to get. I wanted to go to Fredericksburg Mercantile, but my husband wanted to return here based on the selection. Well this time, we entered the store and headed to where the towels were so we could look through the patterns and select one or two. Instead of being greeted, we were profiled. A woman attempted to step in my husband's way while condescendingly asking if he needed something. He went around her, casually throwing out the product he came to look at. I was slightly behind him so she instead blocked me with the same tone. I stared blankly at her because I was completely shocked that this woman got in my bubble, her face was 7 or 8 inches from mine- at most, and her mask was below her chin! While I was aware of the profiling that was occurring, I was primarily distracted by how boldly she was ignoring the state mandate AND rudely in my personal space (remember, I said inches, not feet, it's never appropriate to get that close to someone). Since things were getting tense, a second woman (the only one wearing a mask correctly and seemed to be the manager) interceded and the first woman left. I specifically asked her if they just don't follow the mask mandate here and she played dumb at first, then looked over her shoulder at the the employee and shrugged and said sorry insincerely. She did not correct her behavior and there was a third employee wearing her mask in exactly the same way who squeezed between us and a rack to get a snack at the register. So no masks, no social distancing, no respect for customers- got it. I walked away to go look at patterns with my husband but couldn't focus on the task because this woman followed us around from an odd distance and kept interrupting our conversation. What's funny is when I actually inquired to my husband about the product, she had a chance to look like she was doing her job and cover up the profiling, but that was the only time she didn't chime in! I didn't get a chance to choose what I wanted, my husband felt rushed and weirded out so he grabbed one so we could just get out ASAP. At the register we were subjected to her asinine questions and chatter about "this stupid virus." She also went on about recognizing me from earlier based on my purse- I guess her way of softening the profiling??? I left out a lot of specifics due to limited space. The jist is, that after letting time pass I still do NOT think this was a weird, one time mishandling of a customer. I honestly believe the staff here makes biased assumptions about their customers and will continue to do so unapologetically without regard to how they are mistreating people, or for safety. They didn't deserve our money and they don't deserve yours.

BuddyLove is a must go shopping destination in Fredericksburg! Such a cute boutique and I love the…read moredress I got last weekend. I can't wait to go back and shop the cutest store!

Great store, but shocked by the lack of Eddie Murphy memorabilia. I really expected more. Got a…read morecute outfit though

So, the first thing you must know about Fritztown Mercantile, (and my hubby's favorite thing about…read morethis shop) is that they have a cooler with FREE beer you can help yourself to lol. My hubby didn't believe it so he asked the cashier. She confirmed and also informed us that it is allowed in Fritztown to consume alcohol while walking the town! Wow! What a fun place, both Fritztown and this shop! They have so much cool stuff to shop for, from novelty gifts, Fritztown souvenirs, women's clothing, books, home decor, kids toys...and much more! Reasonable pricing as well and a "sale" section for various sections of the store. I loved this shop and so did my hubby lol we can't wait to return! Loved our experience here and the fun ambiance and staff!

Cute store, lots of nice items. Prices aren't bad. Friendly people. They were putting up new items…read morewhile we were in.

Visited Hill Country Outfitters for the first time in October 2025. We had a fun time shopping, but…read morethe real highlight was Natalie. She was so friendly and gave styling advice without being pushy. We had such a great experience with her that we returned with friends just to visit her this February! There is such a big selection of nice clothes for men and women, but the sale section just makes the experience so much better! Great deals on great clothes and shoes. If you need styling help, be sure to ask for Natalie. She is a gem!

We love this store, it is well organized and has a great selection of high quality clothing and…read moreaccessories. The real reason we will continue to shop here each time we visit Fredericksburg is the salesperson, Natalie. She has made each trip very enjoyable and offers fantastic styling ideas and great service. We take our friends and family to see her when in town and she is always quick to help and just makes each trip feel special. Go say hi to Natalie and let her make your shopping trip special.

Many staff working there an no one greeted or helped me and my daughter. She was looking for a few…read morenew summer outfits and the sizes were off. I found my own dressing room and helped her with items. 5 staff members and they're just checking a box working there. Clothes are medium to poor quality at best.

I really like this place! I like how the shop is organized by size and color. They have clothing…read morefrom zero to 3x so there is something for everyone. I love how friendly the staff is. Each and every time I visit they never fail to impress me with kind greetings and helpfulness. I learned the last time I visited them; that if I like it and it's in my size, don't wait just buy it. I noticed that all the items I have purchased wear and wash well. I've been lucky to pick fabrics that do not need ironing and for me that is a huge plus. The added value with this store is that the clothing stands up to a bit of abuse and still looks good. I grabbed 5 tops and a dress this time around. Next time I am in town I will be buying more! When visiting Fredericksburg I suggest you visit. Oh one more thing they don't bag your purchases in flimsy plastic bags. They always have bags that can be used repeatedly.

Staff was super nice. Clothes are so cute! I can't wait to go back in. I love the pieces I bought…read moreand always get compliments.

My husband and I were visiting Fredricksburg for our anniversary and found this cute shop! Such…read morecute trendy selections, jewelry, and house items! Also, I found the cutest pair of leopard flats for the Fall, great prices too. Also, they happen to have a teacher appreciation discount which was the icing on top! Highly recommend!

It's behind Fiesta Winery on Main St. Cute little spot! Got some awesome ear muffs and they had a…read morelot of cute clothes for good prices.