Adjacent to the Food Lion grocery store, but with a separate entrance. Opened in May 2023…read more This location is larger than most ABC liquor stores in strip malls and certainly has all the basics, and sooo much more. The store manager, John, loves his job and that's so easily apparent. He loves spirits and has a truckload of knowledge, but also enjoys helping customers find what they want in store. He'll even order something for you that the store doesn't have if he can get it. The bourbon and vodka inventories are impressive, and there's tons of all the other stuff too. The store is very, very well organized and is quite easy to navigate on your own. No pressure while browsing here at all. John runs free tastings here quite frequently (we sampled 4 Bulleit whiskey products on our 1st visit) and he has some really great deals going too! Prices are way better than most ABC stores, though they carry lots of high end goodies as well. I'd say their prices are quite comparable to the big box stores and you'll find John and his staff to be down to earth, knowledgeable, and kind. They won't push you into buying anything at all and will certainly give good recommendations. Without a doubt, the customer service provided here gives you the small town country store feel, with employees actually having conversations with you, as opposed to the big box stores or super busy places where you're just another nameless walk-in off the street. This is one of only 4 Food Lion liquor stores in all of South Carolina and we think it's a gem; enough so that we will drive 40 minutes from the heart of Myrtle Beach to frequent. I'm betting if you stop here just once, you'll likely revisit again. They also have bathrooms...if you need one and they are closed Sunday of course, but open 9 to 7 Monday through Saturday. Tons of free parking out front or along the side.

Clean grocery store! Plenty of parking. Produce is always fresh and employees friendly.read more

Affordability: 5 Customer Service: 5…read moreLocation: 5 We decided to visit this Pavilion Discount Beverage store location, while we were visiting the North Myrtle Beach area. It was very easy to find as it's conveniently located on highway 17. This location has a huge selection of beverages, and we were able to find everything that we were looking for. The staff was very friendly and helpful while we were trying to find our favorite beverages.

Very helpful staff who gave a great reccomendation. I walked in not knowing what I was looking for…read moreand left with an excellent bottle of wine

Very Unique Liquor store! owners are very helpfful and will order it if they do not have it on…read moretheir shelves, chances are they have what you want

From the owner: We are a locally owned and family operated unique liquor store! If you can’t find what your looking…read morefor we will order it for you!

Went here again on Saturday June 6th 2026 with my parents to pick up some items for summer drinks…read more We parked, walked in and grabbed a wagon, and started browsing the store. We brought pina coloda mix chicis, 3 of them, 1 orange creamsicle mix and some grenadine. We found our items okay. Cashier at the end was friendly and rang up our orders. We paid via credit card and hope to be back soon for our alcohol needs!

Yelp 100 Challenge- #29…read more This location has two separate entrances. One entrance for beer and wine and the other for spirits. I am unsure of how to enter the other after you have made a purchase. Free samples, clean store, with friendly staff that engaged in small talk will checking out.

Great selection of whiskeys and other liquors, with friendly and helpful staff. Conveniently…read morelocated near the beach.

Beach Discount Beverage has a HUGE selection of beer, wine, spirits and mixers…read more that are at GREAT PRICES! We were able to stop and stock up on our favorites and SAVE money!

My family has been going to Greens for over 25 years every summer while we are on our summer…read morevacation in Myrtle. I usually do not go on the beer or liquor runs but did this year. The store was incredibly clean and every employee was friendly and very knowledgeable. I know understand the love of going to Greens at the beach!

Great little store by the beach. Looking for some different bourbons from Kentucky today and…read moregrabbed a few interesting bottles. Friendly staff.

Price is double for the same thing I drink in Ohio. The place was empty and that might speak of…read moreprices.

It is wild to say this, but this is the best ABC Liquor Store around. I have stopped in while…read moregoing to Myrtle Beach, but also been to their Bourbon allotted events and it is always so well organized. Not to mention the manager is one of the kindest humans you will ever meet. My husband is a big bourbon fan so he has encountered all sorts of ABC workers and many a times, for whatever reason, the Bourbon fans are just not their jam and they often times are rude to them, but not here at Shallotte. They do lotteries for their bourbon, and did a drawing also in person. Overall, this place is newer, has a great selection, and really understand the meaning of southern hospitality.

I stopped in twice yesterday. The first visit was fine -- nothing memorable, but fine. Geneva was…read morebartending both times. The second visit, however, came with a greeting I've never heard in my fifty‑plus years: "You've been out all day. I can't serve you because I'll be liable if you're over served." I've bartended before. I understand the responsibility. But I was never asked a single question about what I'd actually been doing. For clarity: we had lunch at Michael's Seafood before our first visit. I had one non‑alcoholic seltzer at Island Beverage, and my partner had a four‑flight sampler. After that, we went thrifting and shopping at Goodwill, Lowe's Foods, and Dollar Tree. No drinking. No bar‑hopping. Nothing even close. On our second visit, Geneva gave us water and let us charge a phone -- and I do appreciate that. But being told "you've been out all day" instead of "welcome back" was unnecessary, inaccurate, and frankly insulting. It was an assumption presented as fact, and it was embarrassing. What made it even more absurd was watching Geneva continue to serve patrons who were clearly intoxicated while I sat there with a glass of water. So here's the takeaway: Don't go in twice in one day. Apparently that alone is enough to get treated like you've been drinking all over town. After this experience, I won't be going in on any day. I hope the staff can handle situations like this with actual communication instead of jumping straight to conclusions.

We pleasantly stumbled across this place, looking for some local brews, while visiting for the…read moreweek. They had a more than ample selection of local brews on tap, and all that we sampled were delish. They had a huge selection of wine and even served wine by the glass. There were a ton of games to play while you sip, which will be on our agenda next time. The bartender couldn't have been more friendly and welcoming to 2 non-locals! Next time we are bringing the rest of the crew!

Outstanding establishment. Plenty to select from. The owners are nice, knowledgeable, and…read moreprofessional.

WOW this place is great it has the best selection for a smaller store but has great customer…read moreservice. Prices are fair and they always have some Specials or tasting in their store. Staff are super knowledgeable and have a great reputation for being knowledgeable of liquor drinks and mixing flavors. Stop by and asked them questions and even if you don't buy something They are happy to help you. I also asked about products that I have in my hometown and they said they would be happy to order it for me and by the next week they had it in the store waiting for me. What a great place and the owner is a Coastal Carolina University Alumni...