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    Superior Cakes and Bakery

    3.5 (8 reviews)

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    6 years ago

    Super friendly staff and great service! Love the twist -glazed and apple fritters I'll be sure to return in my next visit !

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    Naegelin's Bakery

    Naegelin's Bakery

    3.7
    (384 reviews)
    12.7 mi
    $$

    In a respite from the thunderstorms yesterday, I stopped in New Braunfels, TX and scored big...a…read moretrifecta (historic Aline Haus restaurant, The Faust Hotel and Naegelin's Bakery in a virtual triangle.) The bakery was founded in 1868; it is recognized as the oldest continuously operating bakery in Texas. Naegelin Bakery is located in downtown New Braunfels, which makes it convenient for sightseeing and picking items up to enjoy while engaging in local activities. The bakery has old-world charm...old school display cases and shelving along with the quintessential bakery smell. You are immediately drawn into the bakery web. Definitely an ole school bakery... Naegelin's is known for traditional German baked goods, including apple strudel, kolaches (both fruit and meat), German rye bread, and its iconic pink-frosted Lebkuchen cookies. According to bakery staff, many recipes are still based on formulas developed generations ago. I purchased apple strudel, oatmeal raisan cookies and a piece of cheesecake. All were good, however, the strudel was the standout. The bakery also offers a wide range of breads, cakes, doughnuts, and seasonal items, making it easy to find something regardless of taste or occasion.

    I first came to Naegelin's bakery as a little boy, way back in the late 1950's. Oma Naegelin sat by…read morethe front door, greeting every customer. I always spent a few minutes with her before looking at the wonderful offerings. Oma sometimes would award me with a free cookie. I was in heaven! I haven't been to Naegelin's for over 20 years. I am happy to say that it is even better than I remembered. Naegelin's is a "don't miss" stop whenever in New Braunfels.

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    Superior Cakes and Bakery - cupcakes - Updated June 2026

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