This is one of the "coolest" surf shops in the lower keys. Besides having the coldest air inside to…read morecool off, the owners have their 2 dogs inside to guard the premises. One dog named Decoy lays on the counter wearing his sunglasses watching all the tourists. The surf clothing is really nice and all great quality. Not the tourist $5 junk that is sold in many of the other shops. They really carry the top brands at a reasonable price.

Easily the largest surf clothing store in Key West. Several clearance deals indicating 50% off and…read morelots of Frat Daddy and Anchor Boys hats at $20.00 off, which are Quiet Storm brands. The wife went crazy with all the discounts for big brand beachy clothing and was in the fitting room praying for a great find. No deals on Costa sun glasses but love the brand equal to Oakley in my opinion.

The staff was friendly but now I understand why. As I looked through the store most bathing suits…read morerange from 50-100, somehow mine was $420 for a top & bottom. There was no price tag, the total was mentioned after the sale and while they told me it's a beautiful bathing suit they could've mentioned it's expensive ASF!!!! No bathing suit is worth that and I think it's shady nothing was mentioned. If you go, ask for price before hand cause they clearly just wanted our money and now will not be getting any more of ours. VALUE UR CUSTOMERS PPL or j will have to keep writing reviews like this to let everyone know. 0 stars thanks

Place next door to"the shop" is the biggest scammers Iv ever seen. Charged me $80 for a long sleeve…read moretshirt... that they have for $5 around every corner. Can't even find the place on google. The girl who ran the shop also owned this store so be aware they SCAM PPL. Will be reported to BBB

Very cool shop for men and women's aquatic clothing. All made with recycled plastic fibers, built…read moreto last. Disappointed we were there before the new fall line up had arrived, but found a couple of great shirts, with SPF protection. The clothing is made to be worn in, on and around the water. Cool logos and designs on clothing. Even mail ordered several more things after returning home! Highly recommend you visit!

Really love this store! A little pricey, but they always have a clearance rack! My purchases have…read morewithstood time. Will always make a stop here when in Key West!?

This place was FUN! They had some cool clothing and accessories, and the opener, Chris, was an…read moreabsolute hoot, and his staff were super friendly too! Me, my wife, and our friends all found things we liked and purchased. Custom printed tanks, rings, sunglasses, and other things. They had a sexy body chain set that caught my eye. It was the start of PRIDE Week in Key West, and Chris even invited us to stop by at night and hang out a bit. Unfortunately we had to leave back to Miami before leaving home, so we missed all the fun nightlife. I want to go back during a future PRIDE Week and spend some money here, and hang with Chris again.

Great selection and helpful service. Would recommend it to anyone who is comfortable with…read morethemselves.

There are many souvenir stores in Key West, but this one in upper Duval is a bit nicer. It's self…read morestanding and it has a large footprint. When you walk inside you can see many different variety of items for sale, some are souvenir related, some are nicer fashion for men and women. The young lady working here was more preoccupied with her phone and her video than greeting customers. Still it has a great selection of stuff to buy and the prices are a bit lower than the ones you find near Mallory Square.

I couldn't resist entering a store that had so many beautiful items in the windows and entry. Upon…read moreentering, and looking at a few items, I thought the store might be outside my price range. However, after looking around for a while, I found several items that I loved, that were reasonably priced, and beautiful, so I bought them! However, I am writing this review, not so much about the store, but about the sales associate who assisted me. Her name was Lauren, and they couldn't have a sweeter and more helpful person there! Loren had the greatest smile, the kindest voice, and was not overbearing or obnoxious like a lot of the sales people I met in stores. She left me to look around on my own, but was available in seconds every time I needed assistance. I watched how she interacted with other customers and her service was spot on. Good customer service seems to be a practice that is lost in our country at this point in time and I know it must be affecting productivity as well as sales. That's why I wanted to take the time to acknowledge the outstanding service that Lauren provided. She understands what good customer service means and she delivers. Plus, she is truly a very nice person and perfect for the job she currently holds. Truval marketplace is lucky to have Lauren and I feel honored to have met her.