I've been going back and forth with myself about getting my upper lip waxed. It's not too bad but…read moreas you get older you discover more hair in undesirable places. So before things get out of hand, I pulled the trigger and made an appointment. The place is super cute and feminine. The manager was very helpful and was able to address my concerns. Because it was my first visit, I got a 50% discount!!! The young lady that provided my service was very nice and made sure I was comfortable. A few minutes later I was smooth and hairless. If I make this a regular routine I would definitely come back.

This was my first visit here! Found them on Yelp and saw a few videos of them on TikTok! Black…read moreowned! I was able to schedule a waxing online. When i arrived, i was greeted at the door by the lovely staff! The decor is well thought off! All pink and very aesthetic! Many photo ops! They offer memberships and even have merchandise for sale. My wax was a great experience! Will def be back in the future

I got the house facial and it was amazing! My skin is sensitive so I didn't want anything too…read moreexfoliating and harsh. I'll be back for sure!

I had my face, legs and bikini area done, I've never felt so confident…read more I definitely recommend buying the FUR OIL & pumice scrub, will make you feel like a millionaire!

Still no service 17 minutes after appointment. Asked if there was someone else and got with a…read moretechnician who had only been there 2 weeks and couldn't do the job. Not a good experience. Manager totally on the defensive with excuses. There is a 9 minute grace period for a customer but a customers time.... Hmmm....

Service is always great! Staff at the front desk always greets me when I walk in and check me in…read more I've seen different wax specialist and all seems pretty nice. Only had 1 bad experience. But other than that, everything was smooth sailing. Booking an apt is fast and easy through the app. Sucks that they keep raising the prices. Might go elsewhere if it keeps going up.

As always Jewel does an excellent job!…read more This is a before and after! She doesn't thread them to thin just the right amount to give a clean arch! If Jewel isn't available, try Gauri!

Don't recommend at all! Went yesterday and everyone was very rude and the lady with the long hair…read morewho threaded me was talking so loud in my ear . Felt like she was extra rough and I've gotten threaded plenty of times .

New client at Gould's. I wanted a total new look and Paula was referred to me. Paula gave me a…read morefantastic cut! She looked at some pictures I had for reference and totally nailed it!

Keith was great--did exactly what I asked for, and my hair turned out super cute. He wasn't pushy…read moreabout products, and the whole experience was quick and easy. I left happy with both the service and my haircut!

To be clear, this is not a review of the service. I HIGHLY recommend Tiana at the Union Ave…read morelocation. She is the best. This is a review of the business, both corporate and Memphis franchise ownership. I signed up for S Pass and didn't use it as much as I thought I would, ending up with over $300 in credit for services. I asked the manager if it would be possible to pause membership and still use my credit before resuming. She told me that she could remove my payment method from the account, the membership would still be active, I could use my credit, and add a payment method back later on. Perfect. Except that not only did this suspend my membership, and so did not work the way it was explained to me, in the intervening month the entire program was discontinued. Corporate headquarters informed me that (though when signing up for the Pass there was no indication that I was entering a contract with anyone other than the corporate entity), they took no responsibility for this or the fact that there was NO NOTIFICATION of the termination of the program sent to members. They flatly refused any assistance and told me it was the Memphis franchisee's responsibility to resolve the issue. I called the manager again. She returned my call saying that I could at least begin paying the monthly fee again and not be out the over $300 that I had lost. I went into the store to do so and had booked a service as well. When I arrived, I was informed that I could not, in fact, do this. I was provided a free service that day (the manager, to be fair, was as helpful as I think she was able to be at this point), but am still out a fair amount of money. I hate that I cannot continue to visit Tiana for service - again, she is fantastic - but I cannot give business to an establishment that wouldn't even offer to split the difference on a gift card to keep a loyal customer.

A review that's outside of my comfort zone due to its intimate setting but here we go!…read more My first visit at Sugaring NYC- Memphis was last summer of June but yesterday made my seventh visit. Prior to my first visit, I received conventional waxing services but not sugar waxing. I have heard of the term without the knowledge of the full benefits. That's until a Soror, who's the owner of the Memphis and soon to be Midtown location explained thoroughly. Which encouraged me to give it a try. In short term it's like comparing fruits and vegetables to organic verse none organic. Sugaring is applied to the body temperature minimizing discomfort, still treats discoloration, the clean up is effortless with water and eliminates the usage of tongue depressors. *That's if you're a zero waste savvy.*. Unlike conventional wax is composed of rubber resins and other potentially harmful chemicals. All of my six visits were serviced by Danielle, loved her! Unfortunately she's no longer working at the franchise in efforts of receiving her degree. Which I salute and applaud her because school isn't for the weak! My last two recent visits were serviced by Sarah. Professional, personable and comforting through her words of encouragement. I'm elaborating the word "comforting " because if you're a first time wax (conventional or sugaring) client it could be misleading as everyone's tolerance level towards pain varies. I can say the more consistence the better for the benefits of less pain, becoming more comfortable with the process including your waxer and the swift of hair removal. This location is always promoting special offers on the website or the chalkboard as you walk into the studio. Sugaring NYC's motto "Once you try Sugaring, you will never go back to waxing" is one of the truest statements I can vouch for.

Denise!!!! I love her! Since the first day I met her, she…read morehas always been personable and funny! I have always been picky about who I go to for waxing! I met her when I moved to Memphis at European Wax Center and after she decided to open her own location, I immediately followed! She is very down to earth and make you feel very comfortable. She walks you through everything that she is doing and talks to you to relax you to take your mind off the day! She is very professional and will work with you if your schedule conflicts! She is the best and I trust her fully!

I came in for a Brazilian wax around 5 PM on November 17, 2025. The building was clean, I was…read moregreeted right away, and the acting manager took me back for my service. She gave me a moment to get settled before starting, which I appreciated. The wax itself felt a bit rough, but nothing out of the ordinary. I was on the phone with a friend to distract myself, and I began to notice she kept going over the same areas repeatedly, almost as if the wax wasn't grabbing the hair. When she finished, she let me check the results--and that's when I noticed that about 75% of the hair was still there, just broken off the way it looks when you shave. I tried to discuss it with her, and she attempted to go over the area again, but the wax still wasn't picking anything up. I was disappointed and asked for a reasonable solution, especially since I now have to wait for the hair to grow back to at least 1/2 inch before anyone can fix it. She told me she couldn't offer a discount and that I was still responsible for the full balance. When I asked to speak with the manager, she told me she was the manager and that the head manager wouldn't return until Wednesday. When I asked for their contact information, she refused. After pushing the issue and explaining my concerns, I was eventually offered a free service. Overall, the service was poorly done, and as a loyal customer for years, I'm extremely disappointed. My wax feels prickly--like porcupine quills--and that's absolutely not the result I expect from this place. So disappointed.

I've been here a number of times and every single appointment has been stellar!…read more The rooms are comfortable and clean. The staff is friendly and professional. I've gotten a Brazilian every time I've visited and I've been so happy with the results. I also appreciate the wax they use as I feel like it works a lot better (and causes less pain) when compared to competitors in the area. Highly recommend you check them out!

I used to go to another salon but since finding this one they are my go to. I have never had to…read morewait, all the staff are extremely kind, friendly, and professional. Best salon i have been to in years.

First of all, the positives: - The staff at the front was…read morevery friendly - It's easy to get an appointment - The complimentary Malibu Barbie drink was very tasty - The shop is very clean The negatives: - The reason it's easy to get an appointment (at least on Sunday when we went) is because they only take walk-ins on Sundays - The old fashioned was very over poured - The system for marking what you want is so bad that the staff doesn't even want to use it so they just have you put in the first item and then they edit the ticket on the back end - I got a detox pedicure (Or at least that's what I wanted and asked for) and my wife got a gloss signature pedicure with gel and a French tip manicure with gel - Both of us got manhandled pretty significantly during our pedicures - The product wasn't adequately rinsed off - They cut my wife's cuticles and left her fingers bloody - There's barely any tip to the French tip - Nails were left at uneven lengths - The polish application wasn't even or neat - At checkout, the customer facing screen has the resolution so far off that you can't see what is being itemized - My wife asked for a gel manicure with an overlay. They had no idea how to do that. They asked if she wanted acrylics or gel. This is a service other places offer and they should know what this is - The polish is already chipping within a matter of hours - The guy who did my wife's nails seemed put out and gave a sigh of annoyance because she wanted her French tips to match her toes instead of just plain white tips.