Darrell truly brought my vision to life. I wanted to incorporate my mom's diamond into an…read moreengagement ring for my now fiancée, and I had a very specific vision for how I wanted it to look. From multiple in-person meetings to countless text messages, Darrell was incredibly patient, attentive, and committed to getting every detail just right. Together we refined the 3D model until it was perfect, and the finished ring exceeded anything I could have imagined. The craftsmanship, quality, and attention to detail are absolutely exceptional. More importantly, Darrell made what could have been a stressful process feel exciting and personal. He genuinely cared about creating something meaningful, and it shows in the final product. I can't recommend Darrell and the entire team enough. If you're looking for someone who will listen, care about your vision, and create a truly one-of-a-kind piece, this is the place. Thank you for helping create such a special ring and a memory that my fiancée and I will cherish forever.

G&D is the best, has a stellar collection for every taste and style. Staff is amazing, especially…read moreDebbie. She's knowledgeable, warm, and took my husbands vision and knew exactly what I would want.

Old Northeast Jewelers are not pushy at all. I wanted a Seiko62MAS reissue, but it took me awhile…read moreto find the right one. Pat was very helpful and patient throughout the process. I finally bought my watch today and am over the moon. Great water, fair pricing, and good service. Highly recommended. They have the best selection of mid-tier luxury watches in Pinellas County and their Seiko selection is insane. Come check them out!

After six months of being strung along, we finally received a full refund. While we're relieved to…read morehave our money back, it does not erase what was one of the most frustrating, exhausting, and disappointing customer experiences we have ever had. My fiancé proposed in November, but the original engagement ring was not what he had designed or what we had discussed. The side profile was completely unacceptable and did not reflect the design we had asked for. Instead of acknowledging that the original execution missed the mark, we were told that the only way to achieve the look we wanted was to purchase a larger diamond and start over. Trusting their expertise, we agreed and spent an additional $2,500 on a new diamond, a new setting, and labor. That second diamond became another major issue. We later discovered that the diamond we were sold was asymmetrical. What makes this even more concerning is that the diamond report showed it was from 2024, meaning it had already been sitting in inventory for quite some time. We were rushed through the process of purchasing this stone and were never shown the diamond verification report before making the purchase. Had we been given the opportunity to review the report beforehand, we would have never agreed to that diamond. Instead, we trusted the professionals we were paying to guide us through one of the biggest purchases of our lives. Looking back, the entire situation left us feeling like we were taken advantage of and that we were the ones left carrying the consequences of a decision we did not have all the information to make. The problems continued from there. Because the ring was being rushed to be completed before Christmas, we received the new ring with obvious flaws in the gold that required it to be remade. After that was corrected, we picked it up again only to discover the center stone was loose enough to rattle. We brought it back to be fixed, and when we returned to pick it up again, the stone was still loose. That was the final straw. I was completely dumbfounded that Brian, the jeweler, felt comfortable handing over a ring that still had the exact issue it had supposedly been repaired to fix. After everything we had already experienced, it was impossible to understand how that ring was considered ready to leave the store. At that point, we would have been on the fifth version of this engagement ring. Throughout this entire process, Stephanie, Brian, and other staff members made us feel like our concerns were an inconvenience rather than legitimate issues that deserved accountability. Instead of feeling supported, we repeatedly felt dismissed and spoken down to while trying to resolve problems with a ring we had already invested so much into. After finally receiving our refund, we shared our full experience, documentation, photos, and timeline with multiple highly respected jewelers. Their reactions were shocking. They were completely dumbfounded by the combination of the diamond situation, the lack of transparency around the report, the repeated workmanship issues, and how this entire situation was handled. At the end of the day, we walked away feeling completely taken advantage of. We trusted this business to guide us honestly through an incredibly meaningful purchase, and instead spent six months dealing with stress, disappointment, repeated trips to the store, anxiety over losing the center stone, and a ring that never should have made it through quality control. The refund was the right outcome, but it does not erase the experience. If you are considering making a major jewelry purchase here, please ask for every report and certification before buying, get independent opinions, and make sure you are completely comfortable before moving forward. We wish we had.

I am going to give this store a Generous 3 Stars. I have walked into this store on 2 separate…read moreoccasions; Neither time did anyone acknowledge that I had walked in or speak to me. Keep in mind there were no other customers in the store either time. Also I do not understand why we are in the last week of February and they still have a fully decorated Christmas tree up!? This is either extremely poor taste or ignorance. I am not sure which one. Take the Christmas Tree Down already!

Excellent service friendly I bought a silver chain excellent price I highly recommend this placeread more

Absolutely the BEST PLACE to buy jewelry and especially engagement rings!…read more My now fiancé and I had a fantastic experience with DJ while shopping for an engagement ring. He and the rest of the staff are super helpful and make the whole experience feel special. Even though we are younger, they never made us feel unimportant or ignored. When it came to the ring exploration stage, DJ made sure to walk us through everything that goes into making a diamond ring, giving us all our options and letting us examine everything, big and small. He also made a point to help us make our money go the furthest instead of just trying to upsell like many other places. Additionally, he was always responsive when we had questions or needed any alterations. Then, when it came to buying the ring for the special day, the staff was always great about making it feel like your Super Bowl and making sure everything went off without a hitch. Then, when it came to the post proposal stage, they were ABSOLUTELY AWESOME! They gave my fiancé cleaning supplies, a jewelry tray, and free cleanings for life in the store! We also had a small issue with the bands being a little too small, and they adjusted her rings free of charge, which was a wonderful surprise. They also have a great insurance provider (Zillion) that covers you internationally and is super affordable, which was a nice, thoughtful choice from them. I truly can't say enough good things! Thank you DJ and the rest of the DD staff for making this the best experience possible, and making our engagement special!

When looking for an engagement ring for my fiancé, I visited several jewelers in Tampa, St Pete and…read moreMiami. Diamonds Direct was one of those jewelers and out of all the jewelers I visited, Diamond Direct stood out for having the best customer service, wider variety of product and best price. Nicole, who attended us was amazing. She was very knowledgeable on engagement rings, she was also very attentive and helpful in answering all of my questions. I couldn't have asked for someone better, now we go to Nicole for all of my jewelry needs. Overall it was a great experience and you bet that I'll be back.

What a hidden "gem" so to speak, yes pun intended. I had no idea the old jewelry I was holding onto…read morehad so much value. I had full confidence in the integrity and honesty of this company, as they were referred by close friends. Agent Nole represents those characteristics, and was so kind, professional, and most of personable! I came back a second time and people were waiting for Nole! I have no doubt all the agents are fantastic, but something about Nole makes one comfortable no matter what is being evaluated. Thank you Nole for the fun conversations, and some money in my piggy bank!

I've purchased gold and silver from this location on multiple occasions. My last interaction last…read moreweek was with Bryce, spending money is rarely as much fun as it was with him. It's a very pleasant environment with knowledgeable and friendly staff . I highly recommend you purchase from this reputable old establishment, pricing is fair and current. It's all about trust and they have mine.

Can a jewelry store feel like home? Can you always leave feeling happier with life after being…read morethere? Absolutely you can at Ackerman. My family and I were blessed to walk into Ackermans 24+ years ago and meet their newest staff member Linda. Since then we have been lucky enough to have them as our neighborhood jewelers and the only place we would trust with special pieces and special moments in our lives. I recently got engaged and my fiancé proposed with a travel ring bc he wanted to make sure I helped in the diamond selection process. After taking me someplace else that friends had suggested, we realized that experience was too special to entrust to just anyone. We went straight to Ackermans and after Linda made sure she knew what setting, style, size etc. I was looking for, my fiancé went back the next day and spent over a hour with the owner Ron making sure the got the perfect diamond for me. The customer service, the kindness and the attention to detail (and quality) is unmatched here. We have already popped back in to have the ring steamed and say hello. I can't say enough good things. If you are in the market for any piece of jewelry, need yours repairs or reset, this is where you want to go.

The only NYC quality jewelry store in Tampa Bay! Puts all the others to shame. Very helpful staff…read moreand many designers lines.

Absolutely love this little gem of a jewelry shop! From the moment I walked in, I was welcomed with…read moresuch warmth and genuine kindness--it's clear the owner truly cares about every customer who walks through the door. Chris, the owner, took the time to listen to what I was looking for and helped me accomplish what i was there for, not just trying to make a sale but really wanting me to leave feeling confident in what i chose. The selection of jewelry is out of this world, beautiful, unique, and thoughtfully curated, and the whole experience felt personal and special. I love the fact that he also has some amazing antique and vintage pieces as well. I honestly can't recommend this place enough--it's rare to find a shop with this kind of heart and selection. will be back.

OMG this place is a real diamond! I came here hoping to have a ring recreated that my Dad gave me…read moreon his final military tour. The company is out of country and no longer made the ring. Chris was able to not only replicate my ring but also gave me the best price!!!!! My rink was made with 18k gold instead of the original 24k but Chris explained the 24k is softer and scratches/ bends easier and highly recommended the 18k for more resiliency. I'm elated with the final product and I loved the very personal experience I had with Chris and recreating my ring. Everything was timely and the craftsmanship is second to none. The first picture is the original ring, the second Chris' beautiful work!

My husband and I have come here a few times, and have a great experience every time. We purchased…read morehis wedding band here back in 2024, and everytime we walk in you see the same three friendly faces and they remember us each time! They always offer to clean my rings (even though I didn't purchase them there) and even have tightened my diamonds multiple times to ensure I don't lose any stones. They are an incredible family owned business, with great customer service. I'd highly recommend them to anyone looking for a reputable jeweler!

My fiancé brought our engagement ring to get engraved here. The ring is white gold (18K plated with…read morerhodium). Immediately after he proposed, I noticed the band had yellow spots around the engraving. Upon closer inspection, we believe that it was caused here after the engraving, when they polished it. My fiancé and I came back to raise the issue, we politely explained the above and that we believe it happened here because I have barely worn the ring (it's been less than a week). They said they caused no damage before even inspecting the ring closely. I gently handed over the ring to them, but they only looked at it with the naked eye. They returned the ring by placing it on the glass counter (not in a gentle manner) instead of handing it back to us. When you go to jewelry stores, jewelry is carefully placed on velvet because you're dealing with fine pieces in a luxury business. While my fiancé said he inspected the ring in the store after the engraving and polishing, he was fixated on the engraving and not looking for yellow spots (under certain light, the spots are difficult to notice). I noticed the yellow spots under full white light. They said that the yellowing could be because of skin contact and reactivity, but I've barely worn the ring (it's only been a week) and the yellow spots are not uniformly distributed where my skin makes contact. I'm super careful with jewelry (I don't do chores with it, I don't wear it to bed, I don't cook with it, I don't shower with it). I thanked them for the engraving regardless of the issue we believe they caused. I posted this review on Google Maps, and the store immediately replied defensively stating that it was our fault, and they again argued that it must be because I have acidic skin. My fiancé called them back to further discuss, and they offered to re-plate the ring at no cost without admitting any wrongdoing. My fiancé is a gentleman and good with his words, he displayed patience with the store, and neutral ground was reached, but I'm afraid trust has been broken because it shouldn't have taken so much time and stress by my fiancé to arrive at what is such a simple resolution. Jewelry is precious, and engagement rings even more so because of the emotional significance. When dealing with luxury items and jewelry - trust, professionalism, and customer awareness are paramount. Unfortunately I don't have trust to return here again, and we will fix our engagement ring elsewhere.