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    The Eureka Room

    5.0 (20 reviews)
    Closed 12:00 pm - 6:00 PM

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    Heidi M.

    My hubby and I stopped by The Eureka Room in old town Cottonwood, and we were pleasantly surprised. It's located in the old Pillsbury tasting room, and it's super cute. There are several places to sit and enjoy a glass of wine. It was pretty busy when we arrived, and the only place left to sit was a large room in the back with a communal-style table. We each ordered a glass of wine and enjoyed the relaxing vibe (apparently too much because I forgot to take any more pictures )! Check them out next time you are in Cottonwood!

    Shakira M.

    Do not visit old historic Cottonwood and miss this tasting room and art gallery all in one. At just 2 weeks old at the time of my visit this weekend, I had the privilege of meeting one of the owners/partners Valerie. She is such a sweetheart and so welcoming. To think, I was just about to walk right by this place when the art gallery and cute decor lured me in. This place has a mix of eclectic items that somehow work well together with curated art work. There is plenty of space to savor your favorite wine, cider or mead while catching the vibe.. oh and the vinyl record playing music was just icing on the cake. Perfect for showers, ladies nights, bachelorette parties, this place is a vibe and definitely stands out from all the other tasting rooms on the street. I went solo but can't wait to come calm with my gals!!

    Seating area with art
    Kaysha R.

    What a fun spot! I love that they feature wines you can't really find anywhere else. Although nestled in a row of wine tasting rooms, they pull out the hidden gems to give you a taste of some special Arizona wine flavors. The folks here are also really knowledgeable, helpful and excited to share the story of Arizona wines (and their local wine makers), so don't be afraid to ask! Wines aside, the art here is amazing! I wanted to take home so many of the paintings. The sitting areas, super comfy couches, back room which host small events, are all wonderful spaces to hang out and sample some of Arizona's unique and wonderful wines (and art!)

    Wine flight
    Jenny F.

    Such a beautiful and vibrant spot! The aesthetic and artwork are absolutely stunning -- you can tell a lot of thought went into the vibe. We came here to celebrate my best friend's bachelorette party and had the pleasure of meeting Val. She made us feel so welcome and comfortable from the moment we walked in. You can genuinely feel her passion for what she does, and it made the experience that much better. We asked her to pour us her favorite wines -- and wow! I've never liked Chardonnay before, but the one she recommended totally changed my mind. Out of all the places we visited in Old Town, this was by far our favorite. I can't wait to come back!

    Featured wines
    LuAnne S.

    We finally made it in to The Eureka Room and it was even better than expected-amazing selection of wine and great service, fun vibe. Val was awesome and had great recommendations for wine. We can't wait to go back!

    Inside
    Sam W.

    Came by on Saturday afternoon and it was such a delight! The place is eclectic and full of local art, which gives it a unique charm and a sense of creativity around every corner. There are several little rooms and cozy seating areas to choose from, each with its own personality, making it feel like you can find a new favorite spot every time you visit. It's the kind of space that invites you to slow down and really enjoy the atmosphere. The wine was delicious and paired perfectly with the relaxed, welcoming vibe. Overall, it's absolutely worth a stop if you're looking for a laid-back afternoon destination that combines local culture, character, and great drinks!

    A view from a table alongside the front window. People watching in one direction, art and conversation in the other. It's a perfect perch.

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    4 months ago

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    2 months ago

    The service was great! Val is so nice and so knowledgeable about Arizona wine. Such a comfortable place. Highly recommended.

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    9 months ago

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    6 months ago

    All 5 wines in the tasting were delicious and the stories shared were so fun!!! Plus they have art for sale.

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    1 year ago

    Great local wines. Val is amazing. Walk through some great and often little known Arizona wines.

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    Ask the Community - The Eureka Room

    Review Highlights - The Eureka Room

    We popped in and asked Val for a recommendation and she poured us a glass of something we may not have thought to order on our own.

    Mentioned in 6 reviews

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    In our most recent visit to the Cottonwood and Clarkdale area, we decided to check some wineries we…read morehad not had the opportunity to visit or try in the past - and right on highway 89A and convenient in our travels was Chateau Tumbleweed Winery. We have been amazed... that the Southwest and especially the Verde Valley area has so many viticultural qualities that stand out. Being somewhat connoisseurs of good vino we're always on the lookout for more extraordinary and delicious wines in Arizona. Wine enjoyment is very subjective, and our tastes may not reflect yours but what we have found here at the Chateau Tumbleweed Winery defines the regions wine eminence and potential. Of most the wines tried an overwhelming number we found to be of high quality. Their white, red, and rosé varieties are a refined sort, giving each a uniqueness that one can distinguish from other vintners. They have made a specific point of utilizing some of the best of the best vineyards across Arizona thereby designing their own distinctive approbation to their own product. Some our faves on our visit are the refined Cimmaron Vinyard Mourvèdre 2022, the pixelating Picford Blanc 2023, the refreshing Rex 2022 and the exhilarating Miss Sandy Jones 2023. We took some home! Miss Sandy, Mourvedre, Rose and Dos Amigos. Enjoying a few wine choices at their location is a relaxing, enjoyable and flavorful happening as they offer a calming and comforting outdoor patio area conducive to sipping and enjoying. If you're wine connoisseurs like us, you will enjoy a pause here for some refreshing and enjoyable sips on the patio.

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    Southwest Wine Center - Vineyard view

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    This wine tasting center is in a gorgeous location with views of the vineyards and views towards…read moreSedona and the building is a very modern industrial style with roll up garage doors, a caged stone fence on the patio and various metal art pieces. I went for a combo yoga and wine class through Yavapai College. We started with an excellent 1 hour yoga session on the patio overlooking the vineyards. The instructor was very good and also accommodating for various skill levels. As part of the class we had a wine voucher. I tried the Tannat, a grape that can be hard to find and it was excellent. Highly recommend stopping by.

    Photos
    Southwest Wine Center - Vineyard view from the patio

    Vineyard view from the patio

    Southwest Wine Center - From the lounge, you can enjoy an open, scenic view.

    From the lounge, you can enjoy an open, scenic view.

    Southwest Wine Center - The patio offers a stunning view of the vineyard and surrounding landscape.

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    The patio offers a stunning view of the vineyard and surrounding landscape.

    Merkin Vineyards Tasting Room & Osteria - Merkin Vineyards Tasting Room & Osteria as seen from across on W Pinal Street. On street parking, easily accessible.

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    Photos
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    The Eureka Room - winetastingroom - Updated September 2026

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