Small store with a lot of options. Person who helped us was friendly. Price range is varied with help with selection.

The service is friendly. The store has everything for beginners, hobbyists all the way up to professional class at reasonable prices. You can even rent the big props. They will demonstrate the trick for you, but don't be rude and expect them to reveal how the trick is done. Secrets are not revealed until you buy. But, if you ask generic questions like what skill level is required to perform the trick--which is fair-- they will answer. They had all the items on my shopping list, so I would say their selection is great for this beginner. read more

Thank you Brent, Stephen and Anthony for having a great shop! This place is fully stocked and has a great vibe to it!

I am writing this review on the behalf of my roommate who practically lives at the Magic Apple. As an aspiring magician, this is his first stop when looking to get new props or books. And even if they don't have what you are looking for, they will order it for you. I think this place is a good stop for all ages. I even came in to get a juggling set. The people who work here are very knowledgeable for magicians of all levels. Be sure to check the hours before coming, as they open late. The only thing I would recommend is we wish this place did more events. Like socials to meet and learn from others. read more

The Magic Apple will be celebrating their 20th anniversary this year! Congratulations to Brent and the Magic Store on the 2nd floor for serving the magic community for 20 years! Here's to many more anniversaries to come. I've been a customer of the Magic Apple since 2008 when I first walked into the shop and had my love of magic rekindled. At the time I was a seminary student who fell out of magic but through getting acquainted with the shop and the wonderful community it offers, I am now a full time magician. The Magic Apple is not just a place that sells tricks and gags, it's a place that is filled with magic and laughter. The friends I have made through the Apple will last a lifetime, it was the community that I met at the shop that nurtured my growth in the art of magic. If you look up the history of Magic since the turn of the 20th century then you will know the importance of a good magic shop and what role it plays for the local magic communities it services. These shops become instrumental in connecting new magicians with experienced ones, in facilitating growth in the art, and becoming a local hub for magic. Online retail is devoid of all the wonderful things that make a brick and mortar store like the Magic Apple truly magical. read more

Awesome place, lots of magic tricks and amazing cards decks for sale at very reasonable prices! Took my son here the other day and he loved it. The kind gentleman behind the counter even performed some magic tricks for him, which he loved. Will be back to buy magic tricks with my son from time to time and some decks for myself. read more

As a local creator and inventor of Magic products, I have worked directly with the owner Brent in the past by offering my products directly and also through my distributor. Unfortunately, I received many direct complaints from customers that have been unhappy with The Magic Apple's unethical behavior by selling poor quality, knock-off replicas of my own product. Regrettably, this is not even the first time that I've discovered this company selling a knock-off of my items! Not only is Brent selling unauthorized copies of my products, but he's also using false advertising to push sales, by saying that they're "better than the original". There are tons of shops online that actually sell original, authentic items, and those shops continue to support the original creators in good faith, allowing the art of magic to move forward in an ethical way. In turn, magicians should continue to only support those shops that support original creators and are ethically contributing to the magic community, and not making shameful decisions fueled by greed and lack of ethics. When I personally reached out to Brent and asked him to stop selling the knock-off items, he responded with, " I am in the business of selling magic, and these are hot sellers for now." He has no regard for the magic community or the art of magic. I personally know people that have left bad reviews from similar experiences, and Brent has reached out to them begging them to remove their honest reviews. So if you're wondering why you don't see many other honest reviews, it's because the reviews are skewed. If you care about the art of magic in any way, the ethics within our community, and stand for supporting original creators, then I only ask that you do the right thing and support those like us, who honor and respect our art. read more

Thanks for being the last Magic Store standing in LA! Amazing gathering place for the world of magic and magicians ! read more

I had to get some party favors for my kid's birthday party at school and decided it would be fun to give out some simple magic tricks. Brent showed me the wide variety of what he has in the store (which is everything I can think of) that are suitable for kids in my son's age group. Then I got really curious about some of the other of what i felt were difficult tricks. For someone who has never done any kind of sleight of hand magic tricks before. Brent took the time to not only show me the products, but he also showed me and gave me some really great tips on how to achieve those tricks. Let just say the kids in his class had their minds blown. All of them and the teachers had such a great time and laughs. Thank you Brent and the Magic Apple for making me look like a super cool dad. read more

Love this place for all things prank and magic. It's a cute spot and the workers are always so eager to help.

If it wasn't for Anthony and Stephen this business would go under. The owner (Brent) has no people skills whatsoever and supports "knock-off" products, thus hurting hard working creators. Furthermore, he has repeatedly sold merchandise to me with no instructions or tutorials and refuses to apologize for the inconvenience. Brent is also very rude at times and condescending, do not believe the 5 star ratings, we all know what's up with that. Do not support this business. read more

Great and accommodating! Very helpful at recommending the right things for us! Variety of selections is nice. My nephew had so many cars decks to choose from! read more

The owner has some very unsavory practices. Not ethical at all. Also selling knock off items doesn't help either. Just shop online. Anthony and Stephen are great though. read more

We recently visited The Magic Apple with my two daughters, ages 5 and 10, and loved it! Brent was so fun, kind, and engaging! He did a few tricks for us and recommended some great products. We bought several kid-friendly magic tricks in the store and then ordered more online to give my niece and nephews as gifts. The kids put on a wonderful magic show with everything we got from The Magic Apple. It is absolutely worth a visit! read more

My childhood has been resurrected! It's hard to find a decent magic shop in the LA/Hollywood area. Luckily I came across the Magic Apple and was able to fulfill a promise I made to my friends daughter that I'd take her to a magic shop. Little did I know I'd be running around the place more excited than she was. I was quite the little prankster growing up (still am) and found all the goodies I'd terrorize my family and friends with. From itching powder to the terrible terrible stink bombs that would send a crowd of people stampeding, this shop has it all. Let's not forget it's name sake, there's lots of magic tricks and demonstrations of the infamous UFO trick. I remember getting extremely excited as a kid when magicians would perform the UFO trick in Las Vegas magic shops. If you haven't guessed already, I stocked up on the goods. More so to have as collectors but knowing myself, I'll open a pack to victimize one of my buddies. Better yet, my brother will be visiting from the army soon so what better way to welcome him home. That's what older brothers are for right? Thankfully he doesn't use yelp so he won't see this LOL. The purchase ended with the cashier giving my friends daughter a magic wand for her birthday. This Magic Apple rocks! Great place for both children and adults. The Magic Apple 3/3/2018 read more

The Magic Apple - Pranking good. The Magic Apple 3/3/2018 - Hobby Shops Near Me - Studio City, California

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Today was my first visit to 'The Magic Apple'. I needed to buy a magic deck for my daughter's boyfriend. This was very important to me, unknown to The Magic Apple's owner, Brent... Brent, answered my email (specifically, my inquiry regarding the cards I needed) and Brent was professional on the phone... along with a 'human' tone: NOT a programmed employee of a shady outfit. Cut to the chase: Brent greeted me, upon my entry to his store, with a COVID - conscious face mask on. He had two versions (color choices) of the deck of cards I requested in my email. Prepared for my arrival, and his warranted respect for magic, I could see that he was determined to see if I was a legit customer. My point-of-view: SMART (you do the math). The deck of cards were/are: PERFECT, RIDICULOUSLY LOW PRICED and a conduit to a TERRIFIC 'magic shop', we all may enjoy, in the 91604 and all surrounding east SF Valley/Ventura Bl. area. Thank you Magic Apple ! read more

I have always taken an interest in magic but never thought it was very accessible to begin. I couldn't have been more wrong. One invite to The Magic Castle and I had to learn. "Where would I even begin to learn? " I asked myself. Enter The Magic Apple. Since day one of this journey, Brent and his staff have been some of the most helpful and kindest individuals in educating myself on the craft. I first stopped by just trying to look for effects I had seen performed and were easily purchased. Easily purchased does not mean easy to perform. Over the last few months they have recommended so many useful books and resources to learn from as well as some of my favorite things to carry with me from day to day. B'wave, Double Cross, and especially TIES, just to name a few. Always looking forward to stopping by and learning something new whatever that may be. Of course they are a business, but I've never felt pressured to purchase something just because they need a sale. They always seem to take the time to assist me to find something that's trying to fit my needs or current goal in magic. If you're in L.A. Be sure to stop by for something that will definitely bring a smile to your face. read more

My son wanted to check out a magic store and the person working (apologies didn't catch the name) was very helpful and friendly to show my son all the beginner magician kits and prank gifts that he loved. Definitely will come back! read more

I love the magic apple! I stop by anytime I need a new effect and sometimes just to feel inspired. This is a wonderful magic shop. The staff is always welcoming and helpful. If you need a little magic in your life, this is the place to find it. read more

My granddaughter wanted to do a magic act for her school variety show. Time allotment: 90 seconds. I had ordered some props on Amazon but they kept getting delayed and we're not going to arrive on time. Panicked, I looked online and found The Magic Apple. What a great decision to come here!!! I called first, explained our situation and immediately was put at ease. Not only did they have what we needed but they would help put the show together. We drove there and the guys were welcoming and excited to show my granddaughter several spectacular tricks to choose from and variations as well. The prices were very fair and she came away with a wonderful and impressive 90 second act. More than that, she came away with love and excitement for the craft. She wants to go back and learn more. They just don't sell things for magicians there, they promote magic! read more

A good magic shop is not just a retail establishment, but a pillar of the local Magic community. The Magic Apple isn't a good magic shop, it's A GREAT MAGIC SHOP! I've been coming into this shop for about 20 years, and I've seen Brent, Anthony and Stephen cater to the eccentric needs of local magicians with great warmth, patience, and kindness. I've watched young kids who don't have many friends come and hang out on the weekends and get mentored by the shop, growing not only in their sleight of hand skill, but as a human being. I've seen them go above and beyond the call of duty to help people grow in the art of magic. I personally would not be making a living as a professional magician if it wasn't for this shop, and all of the help and support Brent had given me. I am forever grateful, and strongly encourage anybody who is looking for a great magic shop, to pay them a visit...believe me, you'll thank me for it. Oh, and tell them Mike sent you! read more

This is hands down one of, if not THEE best magic shops in the country. Brent has not only curated a wonderful store, but he also galvanized a community. Magicians from near and far pop in on a regular basis... you'll never know who you're going to run into and wind up jamming with. There's a reason why this shop has been around for so long. It's a staple of Los Angeles and the magic community as a whole. read more

I love this shop. Brent and Stephen and Anthony are always friendly, and I appreciate that they're always up front about a product -- whether it's right for my skill level, or whether it's not as good as the ad copy says. I especially appreciated that during the heat of the pandemic, they offered free shipping anywhere in the country. Good dudes. read more

I came here to take a private lesson because the reviews were so positive. I met with the owner Brent and he was very nice to my wife and I. We both don't know anything about magic and he took the time to explain a bit about magic and walk is through some simple card tricks to get us going. If you're looking to learn something new, I would suggest you schedule a lesson. Also Brent does tour at Magic Castle now and then. read more

This magic shop is so awesome! I have shopped in person a few times over the years. Recently I ordered over the phone. I asked for some specific tricks and they helped me out a lot. The shipping was super fast! Literally took a day to get to me! Excellent magic shop! read more

Great selection. The owners/employees are knowledgeable and passionate. They enjoy their work and it shows. They have an amazing assortment of trucks and books. They have also been very helpful in assisting me, a novice, in purchasing the right effects and books. One of the last of a dying industry and worthy of support. read more

You can go buy and hangout and share magic with others or get great . advice on the latest and greatest. Support these brick mortar shops. Check online for Lectures they have several times a year. I love the customer service AAA++++ read more

We called the store in the morning and Steve answered and was so helpful. We explained we have an 8 year old developing an interest in Magic. We were interested in "The Original Socially Distant Magic Kit" they have advertised on their website. He asked a few questions about our son and offered to put together a customized box for him. We picked it up a few hours later. The store is very clean and even though we were the only customers we were asked to adhere to all of their posted rules (wearing a mask, putting on gloves, which they provide, if you want to touch anything) and I really appreciated that. I felt safe in here. We bought the box and a few other things. It was perfect for our son! And a great value!! Worth it for a child interested in learning magic tricks. Full of fun tricks perfect for a child his age and skill level. This store has excellent customer service. I highly recommended it. Also, they have some very cool magic trick props on display. read more

Hands down, the best standing brick and mortar magic shop in existence! You want it, they got it (or will get it). This shop has my support 100%. Anthony is a great guy and I love to sit and session with the regulars! Brent, thank you for keeping magic alive through your business! read more

The Magic Apple - An awesome card trick being done for me by one of the regulars. - Hobby Shops Near Me - Studio City, California

Always an amazing selection and the very best prices. Sales and specials all the time. Brent, the owner is always super helpful, very knowledgeable and is the very best. You can tell he loves what he does. I love the Magic Apple. read more

Best magic shop in town! The guys working there are awesome. Support brick and mortar, locally owned businesses like these.

This little store Is great! They have a lot but if you're trying to find something very specific they would totally get it for you. While I was there Steve and Anthony were very friendly and showed me couple cool card tricks that made my weekend! Totally recommend this place read more

Steven helped us. I asked what tricks would be good for an 8 and 10 year old. He showed me a couple and when I asked him to tell me what the secret was (so I could determine whether or not the kids could "get it") he said if I buy it I"ll get the instructions inside. That didn't help me figure out if the kids will be able to understand it..and also, what's the point of getting an in store demo if he doesn't explain the damn trick. Was he afraid I was going to "steal" the secret of the $4.95 trick and have it manufactured/ripped off in China or something? I thought it was odd and somewhat ridiculous. Ended up buying 2 tricks and a gag hand buzzer thingy, spent like $26. I guess I'll return but wasn't crazy about the way I was treated. I would have spent a lot more if I didn't feel like I wanted to just get out of there. read more

Best magic store in town. Awesome selection and customer service. Been around a long time for a reason. Simply the best store in the galaxy.

This place is the bomb! Workers there are amazing. Selection is A++ I come in a few times a week and just browse for an hour. Highly recommend. read more

Great service. Knowledgable and not too pushy! Went in knowing what i was looking for, was helped immediately, in and out in a jiff! read more

Check out his funny and interesting tik tok videos. Once you do you'll definitely want to visit the store. It's a very interesting place.

This is by far the greatest magic shop in the world! Their selection is huge in magic and magic books! I buy all my magic from here on a weekly basis. They always have all the new stuff that releases including playing cards. read more

The Magic Apple - Hobby Shops Near Me - Studio City, California

What a great magic store! A polite and knowledgeable staff who don't mind demo-ing tricks. A ton of DVDs. And a separate room with several bookcases filled with magic books. There's also a small consignment area with more books, generally older ones, and back issues of hard to find magic magazines. There has never been something I needed that The Magic Apple didn't have or wasn't able to get me within a couple days. Plus! If a product is bad and not worth the money, they'll tell you. In fact, I heard there are products the owner won't carry because or the quality or crap-value of the magic. Oh! They also have lectures about once a month, or so. Working magicians. Guys you've heard of, from all over the world. Anyway, I can't say enough good things about this place. Check it out. read more

I am a busy dad who's kids thrive on magic to keep them at bay. The Magic Apple is my go-to, one-stop-shop for everything they could ever ask for. The owner treats myself and the kids as if we are his own family, and takes very good care of us every time we walk through the door. I would highly recommend anyone, young or old who has a passion for magic to come see Brent at the Magic Apple, you won't be disappointed! read more