This store is the bees knees!! Went in after Christmas and whole store had sale. Cute unique…read moreclothes and accessories. I absolutely adore places like this.... wish I lived closer but will definitely make it a must stop whenever I visit my family!!! I'm going to have to see if they have a website..... that's how impressed I was!!

What a delightful shop!…read more The owner was present to help us find an outfit for my wife. She was very knowledgeable regarding the product, has a stylish vision, and can match accessories to make a proper outfit. First time check ins produce a 20% discount. Yay. Good product, good service, good selection and a beautiful store and location. Prices appear high for those used to shopping at JCP, Belk, etc. However, these are designer quality clothes at a discount. For example, jeans are labeled at $90. Beautiful fit and appearance. Well worth the price. A must if your looking for ladies apparel. I highly recommend this establishment.

Morgan Miller is a gem of a ladies boutique in Southern Pines! The staff is professional and…read morealways willing to assist a customer making you feel special. The options are endless from comfy weekend wear to items for work and fabulous accessories. It is my go to store in Southern Pines!

From the owner: Welcome! We've been in charming downtown Southern Pines since 1997, so we know a bit about dressing…read morewomen! Our customers encompass all ages, shapes, and sizes, and our goal is to help them find a look they love, which showcases their personality and style. We want our customers to leave feeling their confident, beautiful selves. Our clothing is classic but has a contemporary edge to it. We do recognize the trends, but we also know that true individual style always starts from within.

The selection of clothing, shoes, handbags, and accessories are wonderful. Quality labels and…read morebrands. I have shopped here several times and always find pieces to add to my wardrobe. That said, prices are very high and staff has been snobby every time I have shopped in the Southern Pines location and Pinehurst . I have spent over $1K since July 2025 and decided to stop shopping here after today's experience . I will be disappointed because I love the selection but I do not feel appreciated as a customer .

Store sales staff is rude and they have misleading advertising. Very disappointing experience. Shop…read moreelsewhere.

Lovely boutique, with labels and jewelry found in major cities. Neutral colors, classic shapes,…read morenatural fabrics, fashions that can be worn for years. Friendly salespeople. Gorgeous, relaxing store.

From the owner: Our customer is someone whose style doesn’t change season to season…read morebut is long lasting and classic,consisting of favorite pieces worn daily as a uniform of sorts. Our goal is to provide a curated collection of classic, functional clothing, jewelry and accessories for the home. Jewelry and clothing become a statement of who she is – her unique style. Our designers are carefully sourced and the lines chosen with regard to the pieces you’ve loved in the past and those that will give your wardrobe an instant update. We strive to bring you wonderful finds from small companies and artisans that have a story.

There are some good finds in this establishment: some nice footwear, jewelry, and socks. It…read moreappears the apparel is marketed to an older generation of women (50+), so set expectations accordingly. Our experience with the staff was average: cordial and very brief.

Had my eye on a sweater so I ran out on my lunch to grab it so I didn't have time to try it on. As…read moresoon as I got home I realized there was a big hole in the neck. I went to the store today (within the 5 day return window) and they said they couldn't give me my money back since the sweater had a hole in it (even though they sold it to me damaged). After the cashier "talked to someone" (as if she was doing me a favor), they decided to give me a store credit which I will not be using and will most certainly will not be returning.

This is a great store..I was visiting the area and found this to be a jewel of a store.The…read moreselection of jewelry and clothing was fabulous. The prices were so very reasonable.Sandy the owner was delightful. Not only will I be back but my grown daughters will be also...

Many clothing options at some great prices. There was absolutely NO floor service (I had to go in…read morethe back myself to look at their shoe inventory). Cashier was friendly and helpful. Phone accessibility is terrible. I suspect that Belk's days are numbered.

Went in today to look at a pair of boots. Charles was assisting another customer so I just sat…read moredown and waited. He was so good with her checking on several pairs of shoes she wanted to try on. She did buy a pair. He couldn't have been nicer. So, my turn I asked about what I wanted to see and the store didn't have them, but he could order them for me. He ordered them for me. After chatting a bit, turns out he was in the women's shoe department for the day. He's usually in the men's department. He was great! I got a great value on what I bought and so did the lady before me. Thank you, Charles!

While visiting my son's family, I took my granddaughter shopping here for here 6th birthday. Cute…read moreboutique shop in downtown Southern Pines, NC, with a nice selection of Lily Pulitzer clothing. I got my angel girl 2 adorable dresses! Salesperson was helpful, without hovering, which was nice. Enjoyable experience!

I am a first time visitor to Southern Pines, what a quaint, beautiful town filled with friendly…read morepeople. The downtown area has diverse shops ling the streets. I was however taken back by my recent visit to this store. I found a few items that I really wanted to purchase but as I was shopping I noticed the 2 young women working behind the counter talking under their breath back and forth, giving me and my family awkward looks. They made us feel like we were not people that should be shopping at there store. Shoppers came in after us were greeted warmly why was that same courtesy was not shown to us. Lilly Pulitzer be aware of the poor behavior by the ambassadors of your brand. Looking at other reviews this seems to be a pattern. DO BETTER!!!