I can't say enough good things about my experience at Sero Bridal! I had heard such glowing reviews…read morethat I drove 2.5 hours each way just to visit--and it was absolutely worth it. From the moment I walked in, I felt completely taken care of. The salon is beautiful, intimate, and thoughtfully curated, and working with Kelli was such a joy. She truly has a gift for making brides feel seen and celebrated. The selection of gowns was stunning--elevated, unique, and refreshingly modern--and there was zero pressure, just genuine support and enthusiasm. You can tell this is a labor of love, and it shows in every detail. If you're looking for a meaningful, personal dress-shopping experience, Sero Bridal is 100% worth the trip. So excited for this wonderful new business and all the brides lucky enough to find it!

Kelli does an amazing job and has stunning gowns at a reasonable price point. We lucked out and had…read morethe whole shop to ourselves which created the best atmosphere. The owner Kelli is also incredibly kind and patient. If you are looking for a wedding dress or unique veil in Western NC, this one HAS to be on your list.

Joyce was amazing and so sweet. She was able to alter a beautiful vintage dress to make it fit my…read morearms with a very delicate material. I honestly didn't know if it was possible but she made it happen. She also did great work on taking in another dress and two hems for length. I would definitely use her again! Prices can't be beat and you can truly tell she puts her heart into the work. Thank you Joyce!

Timely, accommodating, skilled, & professional. I needed my piece ASAP and SHE DELIVERED.read more

Sierra. Is. The. BEST!!!!!!! I cannot overemphasize how smart, talented, kind, and calming she is!!…read moreFrom day one Sierra went above and beyond with her wedding planning services. We chose the "Just a Scoop" package, which says month-of coordination but is SO much more. Sierra met with us every three months leading up to the wedding (which was over a year of work since we booked her services 15 months out), kept us on track, let us know about things we didn't know to know about, and provided emotional support the entire way. Throughout our engagement everyone kept asking us if we were stressed out and thanks to Sierra our answer was always no! She kept us smiling and excited through the entire process and helped us spread out the planning work so that we were never overwhelmed. Her capacity to remember a million details at once and stay on top of things is second to none. Not only did Sierra make the planning process a positive experience, she also CRUSHED the day of the wedding!! Sierra helped put the linens on the tables, helped with the floral set up, helped coordinate all our vendors, and even stopped by the hotel our wedding party was getting ready in to pick up anything that needed to be brought to the vendors on the day of. She also is a very talented calligraphist and designer and we hired her services for the seating arrangement signs and dessert displays and they both looked amazing!!! We also booked her polaroid guest book station and not only did she provide and set up everything we needed but she also went around and took photos of our guests, which have given us memories we'll cherish forever! Hiring Sierra is the best choice anyone could make for their wedding experience. Not only would we choose to work with her again and again, but I'm currently full-court-pressing all my engaged friends to get married in Asheville solely to work with Sierra as a wedding planner! Book her ASAP!!

Sierra was an absolute dream to work with, she was polite, professional and amazingly through. The…read morewedding was perfect all due to the hard work and dedication that Sierra did. I could not recommend this company any more highly!!!!

My wife ordered her wedding dress from here. When she called because it was late they seemed to…read morehave no interest in helping find out when it was coming. When it did arrive and was picked up, it was still folded up in the a plastic bag, like a comforter would come in. That's not exactly the way a wedding dress should be presented. It wasn't hanging or steamed, nothing. I took it to a lady who knows what she is doing on the square in Hickory. She handled getting it steamed and fitted. Regardless of the price of the dress, this was not cheap, there should be a level of service provided. This place showed none. Please beware.

From the owner: Bridal and Formal Wear for all sizes and budgets, PROM gowns, Mothers, Bridesmaids and Flower Girl…read moredresses, as well as shoes, jewelry, and veils. To complete our one-stop-shopping, we also offer Tuxedo rentals with all the latest styles and colors. Family owned and operated since 1997!

Super disappointed in this place. I read a bunch of reviews but when I went yesterday with my…read moresister to look at wedding dresses we were told unless we planned on buying there that day we couldn't even try on the dresses. Her reasoning was that we would "order online after figuring out size". Its absurd that you can't even try on a dress at a place that's recommended for wedding dresses. Not sure how she would ever sell a dress that way. Hopefully the woman was just in a bad mood or gets its together.