Visiting Midland, TX for the weekend. Decided to use Yelp and find a dinner spot close to the hotel. This place came up. Decided to roll the dice because you can rarely go wrong with BBQ. I was surprised it was part of an HEB grocery store. However, knowing that everything related to HEB is first rate, we went to the counter to order. We got the fatty brisket, sausage, turkey, greens, brisket beans, mac and cheese. For dessert, we got peach cobbler and banana pudding. To my surprise, everything was great. Usually there is always a side or main dish that is so-so or forgettable, but not so. If this place were in my hometown, they'd be a regular stop for me. read more

The pictures are deceiving. To start of, the cashier didn't seem to have great attitude about her job. She wasn't enthusiastic at all and seemed annoyed while taking my order. They were also out of most things on the menu that i tried to order: macaroni salad, corn bread and peach cobbler. Since they were out those, i took a couple of seconds to look at the menu and think of what to substitute. Again, she just seemed annoyed waiting. Food was eh. Bread tasted old, ribs were hard to chew. Brisket and ribs had decent flavor tho. But everything else just seems preheated. I ended up getting a brownie but it looked poorly packaged. Spend your money elsewhere. read more

True Texas BBQ - What they call "brownie" - Barbeque Near Me - Midland, Texas

BBQ at a market? This is better than a lot of old BBQ joints. Tender meats. Good sauce Fantastic peach cobbler. Service is fast. Always clean read more

After reading all the jazz about how wonderful the BBQ is, we figured we check it out! Husband & I both tried the 3 meat plate. We had sausage, pork ribs, BBQ chicken, fatty brisket & all the usual sides, potato salad, beans, corn & the special mac & cheese. This is one of those places you walk up & order the food & then you pick up the food @ the window. The BBQ turkey must be a hit, as it was sold out by 5 pm. So I don't know about y'all but where I come from a good sausage is juicy & squirts as you bite into it. This sausage was dry. Trust me, we have traveled the world & have had our variety of sausages. Oh my goodness, the fatty brisket was to die for, would highly recommend the fatty brisket. The BBQ chicken was juicy, hot & with the right seasoning. The pork ribs were tender & fall apart in your mouth. I will say, if you like BBQ sauce, there is a nice variety. The potato salad was just ok, the potatoes were a bit hard, raw & lacked seasoning. The corn was fantastic & definitely not healthy. The MAC & Cheese was the best! Recommend you stick with the house favorites, brisket & Mac & cheese. Then you may want to hit the gym twice as hard! Granted this was not a 5 star meal- I will say that HEB is all about great customer service. HEB pretty much owns the grocery market & does not need to pay mind to customers. However, I have had & continue to have great customer service with HEB. read more

Wow I had super high hopes for this place but after trying to digest they BBQ what a big disappointment. Loaded Cornbread was more like loaded grease yuck at least trying drawing the grease before preparing the dish. The ribs were super bland lacking some type of signature flavor mom and pop places go for but it's a chain BBQ place so there you go. read more

True Texas BBQ - Un Savory Ribs - Barbeque Near Me - Midland, Texas

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We always have a really good experience here. The sliced brisket is phenomenal. They have a few different types of barbecue sauces to choose from that are all great but really not even needed. The food stands on its own. On top of all that the location is always very well kept and clean. The staff is always very friendly and helpful. Worth going to eat here even if you don't need to do any grocery shopping. read more

True Texas BBQ - Barbeque Near Me - Midland, Texas

The BBQ here is consistently good. Highly recommend! Don't underestimate it because it's part of HEB. read more

I've learned not to order brisket outside of Texas - but who knew you should always order it inside a grocery store? In all of my travels in Texas, Kansas City, and Memphis this is some of the best BBQ in all the lands. The brisket is super tasty, the turkey was a heavenly surprise, and the sausage was flavorful (but not as tender as I would like). The BBQ beans are loaded with more brisket - big tasty bonus! Even the side salad was super fresh and delicious - this is when being located next to the HEB produce section is a huge benefit. I actually wouldn't dread my weekly supermarket shipping if this grub was involved. read more

True Texas BBQ - Brisket, turkey, and sausage plate with BBQ beans - Barbeque Near Me - Midland, Texas

The people taking orders are rarely pleasant, but the cooks & back staff are great! They obviously don't stay in communication because I've asked about them being out of things while ordering to be told they have some, only to get called up by kitchen staff to pick something else. They are often out of several items on the menu. That being said, my family hasn't had anything we didn't like. It's not pit house bbq, but it's good. My recommendation is the loaded baked potatoes!! Absolutely delish! Also huge! Our family of four can split two potatoes & be comfortably full. We always end up adding dessert though, so we leave stuffed lol. My 6yr old daughter says this is the only place she'll eat the smoked sausage too lol. The seating is usually fairly open and comfortable, very few times have we not found seats or had it be too hot or cold for us. I'd say give it a try sometime before doing your grocery shopping. read more

Just traveling through, we stopped at this store for the highly recommended BBQ. I ordered a 1 meat plate: fatty brisket. Wife ordered the chopped brisket baked potato. Several miles from the store we got to our motel for the night to find that we had paid $8.50 but not a shred of brisket on the potato! So, I shared my serving of meat with her. Too far to make it worthwhile going back to the store. Excellently done food, but we're not especially happy travelers tonight. WARNING: check your to go order! True Texas BBQ: Don't cheat! read more

I didn't expect the barbecue out of an HEB to be amazing, but I also didn't expect it to be very pricey. Fortunately and unfortunately, True Texas BBQ is both of the above. I've walked by this place multiple times while shopping, but could never pull the trigger given the price point. I finally splurged on some brisket, sausage, beans and creamed corn after hearing more than a few people around the office recommend it, and can attest that pretty much everything is top notch here, especially the brisket. Sausage is average at best, and the sides, while solid, are nothing mind blowing. Don't get me wrong, this place can certainly satisfy that craving for some good Texan BBQ, and apparently they even have beef ribs on Fridays, which definitely look worth trying. Not bad, but nothing spectacular in my opinion, and a little over priced. 3 stars. read more

Really good BBQ. My lady and I will grab it when we're there at HEB shopping. Max & Cheese is very good. A solid BBQ joint all in all.

Food was amazing! I had fatty brisket and sausage with side of beans and Mac and cheese. Everything was delicious I would definitely come again. read more

Who would have thought a BBQ place inside HEB actually has good food? got some briskets. Really good. They serve natural meat, no antibiotics, no hormones. Creamy corn is pretty good. Even the mac and cheese, you can see they use little food coloring for it. Chicken is just Okay - had it better at other places. Only complaints were we ordered BBQ ribs, but got briskets instead. Also, I am little pissed that they serve us plain toast, I guess from HEB, instead of fresh made-in-the-oven dinner rolls. read more

This location is inside an H-E-B so that's an automatic star right there! Staff has always been friendly and the casual restaurant is pretty clean. Food is excellent and priced fair. Be sure to get some of that banana pudding. It's so good it will make you want to slap your mama. Repeat customer certified. read more

Fast, fresh delicious and always friendly service. Prices are fair and portions are decent. Quality is always on point!

Delicious BBQ place. Best I've ever had, but then again I'm not from Texas :) It is inside a grocery store so a good lunch place but probably not for dinner. Ribs were delicious and so was the brisket. Also, try the cornbread side, it was indescribably tasty. I come here every time I visit Midland and definitely recommend to everyone! read more

Beer is cold... but so was my husbands pulled pork potatoe and my pulled pork frito pie

This place has been great! With that being said, today's experience was HORRIBLE. First off, it was the longest I had ever waited. They're usually better organized. I ordered the sliced brisket sandwich and couldn't chew through the tough brisket. The Mac and cheese hardly had any "Mac" in it. I am truly disappointed in today's service. Your quality and customer service was second to none in my opinion. Now you fall with the rest of the places around here that do not take pride in their business. I will return, but only due to the fact that there are no other options around. read more

I have been all over Texas and have had some of the best bbq in the world, but never did I think I'd find some great BBQ inside of an HEB Supermarket. True Texas BBQ serves it up daily. The brisket was tops and very close to that of the Franklin, Corkscrew and Killen's, some of Texas' top bbq brisket joints, in that it was flavorful, juicy and tender all in one. I now have been back several times and have experienced the same great taste in the brisket. Do yourself a favor and get some True Texas BBQ before you shop for groceries. You will be amazed at the flavor. Hands down, the best bbq brisket in Midland/Odessa. read more

Not a fan of their BBQ doesn't taste very fresh it's not horrible but it's ok. Sides are great!!

Listen up turkey neck: If you're ready for some of the best Texas BBQ this side of the Mississippi, you've come to the right place. Huge portions with meat literally melting in your mouth like a push pop in Midland summer heat, you will not be disappointed. I guarantee you will like this place or I will personally tell you why you're wrong. That's my guarantee and I'm sticking to it. read more

Showed up at 8:15 to eat and they were closed! Said they ran out of food! I drove from odessa to midland just to eat BBQ and then buy groceries. Well Looks like i have to cook my own dinner. Very disappointing! read more

I came in on a sunday and there was no line. My belly liked that. The cashier was really friendly and he was really patient, because i had some trouble with the texan accent. ;-) He explained well his draft beer assortment so that i got the IPA that fit perfectly to my pulled pork sandwich. The meat was rich in taste, very juicy on a fresh bun. Simple and unbeatable sandwich and that all natural! I paid around $13 for a large sandwich and a pint of beer. Totally reasonable for that high quality food. Definitely WILL come back. Why not 5 stars? The ambience was still kinda fast food type. See you guys next time! read more

True Texas BBQ - #postworkout meal with a happy pulled pork sandwich! - Barbeque Near Me - Midland, Texas

Gut buster of a plate. Never thought the 3 meat plate would contain so much food. The brisket was the star it melted in my mouth and literally fell apart when i picked it up so tender read more

True Texas BBQ - Barbeque Near Me - Midland, Texas

This is the best bbq I have had in midland. I got the three meat plate with pulled pork, fatty brisket, turkey, Mac, and cornbread. All were good but the brisket and turkey were a bit dry probably because I was eating a late supper. My favorites in order were pulled pork(very good, not just for midland but Texas), Mac, cornbread, turkey, brisket. Plus the beer is cheap and it's connected to a HEB which is great. read more

True Texas BBQ - Barbeque Near Me - Midland, Texas

I love this place! It's really good bbq. It sucks it's in HEb, but I've never had a bad experience with them.

If I could give less than ONE star I would. This is horrible!! Customer service is awful! Every single employee should be replaced. Management is worse than the regular hourly employees! I hope none of the managers here get promoted, a raise, or a bonus! This place is absolutely the worst location in Texas. We placed an order at 5pm to pick up at 8:30pm. When we arrived at 8:30 we were told we couldn't have the order we had already paid for because they didn't have enough. We ordered and paid three and half hours in advance. Any person with any level of brain function could have made sure that enough food for our order would be saved. This place is awful. We didn't even get an I'm sorry! We were told "we're out and there's nothing we can do. You'll have to call the customer service number to get a refund." This place is a joke I hope it closes. It is the worst. read more

We have been to other locations and it was fabulous. Unfortunately, that was not the case with this location. The brisket was so fatty it wasn't edible and I had asked for lean. The sides were all cold. read more

Horrible customer service today. Did an online pre order for almost $90. Was supposed to receive a text when order was ready, never happened... Went to store and found order was ready but the lack of English speaking workers behind the counter made the siren call to check this order. Low and behold my $17 of mac and cheese was no where to be found. Long story short they were out of Mac and Cheese and one gave a s**t to let me know, they were more excited to let me walk out the door. The managers were even less competent and struggled to refund me the $$$ they tried to steal. CHECK YOUR ORDER!! I cant even imagine how bad they f up a big order, mine was only $90.... read more

This place is in a grocery store and the food is GROSS. We will never go back. The staff is lack luster: it's like being in a McDonalds. The prices are outrageous for what you get. read more

Love the bbq here at heb, way cheaper than most options too. They run out of food all the time though due to the amount of traffic, a second one opened maybe in the older store would be great. read more

I'll write more later.. after I come to my senses.. did I just have the best ribs I've ever had in my life inside an HEB?.. yes I did.. Get these ribs.. like do it NOW!!!! read more

Horrible BBQ. I never thought much of this joint sitting inside an HEB, but I couldn't resist the high reviews while my hotel was right next door. Big mistake! The sides were bad, and some of the BBQ was near inedible. To be fair, I ate here for a late dinner, and historically I've never had good BBQ past lunch time since the meat typically sits there all day and dries out. But if you're going to be open, it's the restaurant's responsibility to maintain quality. The green bean side was barely seasoned and too plain. The beans were cooked into that awkward spot where it wasn't crisp anymore but not yet soft. Bad texture. The mac and cheese was standard. Nothing good or bad to say about it. I went for the standard trinity of meats - sausage, brisket (moist), and ribs. The sausage tasted good but the casing was sooo tough. I struggled both to bite through it or cut it with a knife. Never had that happen before. The brisket was tender but totally lacking in flavor, and very dry, despite it being from the moist/fatty cut of the brisket. Ribs were pretty good and tender, with a good smokiness. read more

Another reason to love HEB! Came here twice in one week because it was that good! Not to mention convenient since you can get groceries right after eating. I tried the bbq baked potato with chopped brisket and the Cubano sandwich. They use a Texas sized potato and top it with cheese, sour cream, and plenty of brisket. They don't skimp on the meat! The Cubano sandwich is generously topped with pulled pork, ham, and cheese. There are 3 different bbq sauces available: vinegary, peppery, and sweet. My favorite is the vinegary one! This is a must try on your next run to HEB! read more

True Texas BBQ - Best HEB ever! Has it's own BBQ restaurant! - Barbeque Near Me - Midland, Texas

Okay, this is a damn good place. The service was friendly and ordering was easy. The smell alone was making me hungry. I ordered the 3 meats, turkey, Brisket and pulled pork. The turkey was smokey and so tender the pulled pork was tasty and moist as well as the brisket. I had the Mac and Cheese creamy hot and gooey and the beans that had more brisket and just the right amount of seasoning. I preferred the spicy sauce over the sweet, but the stand out was the corn bread!! It reminded me of the stuff mom used to make and the honey butter was the best on it. Can't wait to try the banana pudding once I have room. read more

We won't be back here. The Food was not that great and not worth the money. It was pretty pricey for being such poor quality food. Update: After I made the review the manager was kind enough to contact me about the issue and offer a refund for the food. I did not see the message till 4 months later but it was great service of them to do so. She has also said they changed their green bean recipe so I will probably give it another chance in the near future. read more

This restaurant is inside a huge supermarket, right inside the door. You walk up to the counter and order off the menu board overhead. You can choose from a nice selection of cold beers. Then you find a table, and 1 minute later, they call your name and you go pick up your food. Napkins, plastic silverware, soft drinks, and 3 kinds of BBQ sauce are self-serve. The food is better than average, and the portions are generous. Nothing unique, but very tasty. We preferred the pulled pork to the fatty brisket. Beans are very good. Potato salad is right off the supermarket shelf. The dining area is small, 10-15 tables, but pleasant. read more

The price ins for me. I had the brisket baked potato. There was so much meat on the potato, I didn't see the potato. You can never say to much BBQ but I kinda felt that way. Even thought it made me smile. The line was quick and the service was nice. read more

Great sausage, pulled pork and tasty cornbread. I loved the green beans but feel they need a bit more seasoning. I'm looking forward to tasting the ribs tonight! read more