This is no longer Trulie Dogs, but Pawville. Sadly. Everyone was so friendly and welcoming at Trulie. We brought three dogs to their groomers for over 6 years. Pawville is unfriendly and unprofessional. I'll never bring my business there again read more

My dog is 8 yrs old and we move down to North Carolina last year... The heat really gets to her I have tried shaving her myself but let's just say I don't do a good job. She is really terrified of razors with the sound they make but I decided to finally get it professionally done. I was really nervous about it. I could not be happier. They did a great job... She looks beautiful, you can tell how happy she feels rolling around with her new very short coat for the summer. They trimmed her nails beautifully and cleaned her teeth. The staff was very professional and went out of their way to make me and my Charlie feel good about this experience. I highly recommend Trulie Dogs. read more

Trulie Dogs - Pet Groomers Near Me - Wilmington, North Carolina

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I get my dog food and pawdicure at this place. They have some real cute things for dogs, but some are way over priced. They do a REALLY REALLY great job on the cut and grind however I wish they had groomers till 6 pm on weekdays. I would def come more often as my Saturdays are usually so busy with things I can't do during the week. read more

Really good job on our puppie's first real cut! Dinged one star for not cutting her eyelashes evenly!

We recently moved here from CA and needed to find a groomer. We have two dogs that have had the same groomer their whole lives. This team was friendly and understanding of my concerns. They did a spectacular job! We are thrilled that we have found a place to take our precious pups! Thank you! read more

Adorable boutique dog store and grooming salon. Good selection of food, toys and supplies at fair prices. Jenny is a fantastic groomer who treats my Pomeranian like a prince and he always looks so handsome when she has done her magic. My big dog (who is an anxious boy) gets his nails trimmed here, and I was surprised to see him allow them to trim his nails with much more ease than I've ever been able to do myself. Support this local business! read more

Do not go here. They absolutely shaved my golden retrievers. And everyone knows you don't shave a golden retriever. Highly disappointed after they were highly recommended to me. read more

Trulie Dogs - Pet Groomers Near Me - Wilmington, North Carolina

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Great store, great staff. Their groomers are awesome They carry a great selection of quality dog food and the staff is really knowledgeable. I would give them 5 stars butUnfortunately they post a closing time of 6 pm and they are never there past 5:15. I've gotten home twice from work and rushed over to get dog food and they were closed. The first time at 5:30 and tonight at @ 5:15. I don't dislike them closing earlier if they are slow but pjust post accurate time read more

Sadly, my regular pet store recently closed but I was happy to find that Trulie Dogs carries the same brands of dog food and also offers grooming services. I dropped by last Friday to pick up a new supply of food for my fur babies. Not only is the food the same price but the also honor my frequent buyer card for the dog food I usually get. The customer service here is great and I am excited to try out their grooming services. read more

Trulie Dogs - Before! - Pet Groomers Near Me - Wilmington, North Carolina

I cannot say enough about how sweet and amazing these guys are! They truly love the dogs and have the biggest hearts! They have THE cutest pet clothing and items I have ever seen! Adorable! An amazing supply of quality pet food, treats and items! Great grooming and great location! Check them out! read more

Trulie Dogs - Dog hats at Trulie dogs! Sooo cute! - Pet Groomers Near Me - Wilmington, North Carolina

The owners are wonderful!! You feel like family the minute you walk in. I've bought clothing for Mollie, had her picture taken with Santa, and had her groomed. I LOVE the fact that Mollie is not stuck in a cage while she waits her turn to be groomed. Jenny is excellent with her even tho she doesn't like her nails cut. :-). She even paints her nails me! read more

Trulie Dogs - Pet Groomers Near Me - Wilmington, North Carolina

I randomly stopped into the pink house off Hwy 17 with my own dog one day and was pleasantly surprised. Even though I have larger breed dogs and all the accessories seemed to be for toy breeds-they were all cute! There are some for bigger dogs, too, now that they have moved locations to more square footage. The treats and foods available are high quality (Zignature, Taste of the Wild, Triumph, Royal Canin). There are cute baked goods for dogs, handmade sweaters & clothes, scented candles, small crates & carrying bags, bowls, collars & leashes. read more

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Trulie Dogs is truly a gem here in Wilmington! They have suburb groomers and they don't stuff your baby in a crate before or after grooming. They also offer a great service to keep your fur baby cool while you run errands or do some grocery shopping next door. Trulie Dogs is Truly Great!!!! read more

The absolute best staff, with true knowledge of dog breeds from a-z! The front half of the store also functions as a shop, so you can pick up treats, food, a new collar etc etc. read more

I have taken my doodle there for grooming for several years, but will not be returning. I was aware his tail was matted and would have to be trimmed, but did not expect to see it clipped so close there was no length to it. His tail usually has matts but Jenny always worked with him and removed them. His tail may have been thinner, but there was hair their. Not sure what has happened to this place since Jenny left. Will not be taking him back. read more

Lost a customer!! I have never posted a review on any business and/or service; however, after my negative experience today, I decided I should post about the way I was treated at this establishment. First, let me begin by saying I had an 11:00am appointment for my Yorky who weighs six (6) pounds and is fifteen (15) years old. My dog has been groomed here at least four (4) times in the past. Each time, (one of those times being on a Friday) my dog was here for 1.5 to 2 hours AT THE MOST. Let me reiterate that my dog is fifteen (15) years old. At 1:30pm today, I still had not received a call from anyone at Trulie Dogs, so I decided to stop by as this was longer than usual for them. As soon as I walked through the doors, I could hear my dog barking his head off. I asked if he was ready, and I heard the girl tell the gentleman at the desk it would be at least 3:00pm before my dog would be finished. All the while, my dog is barking his head off, and was barking his head off when I walked into the store (he had not seen me or heard my voice). I left the store and called my husband to tell him that it would be after 3:00pm. I was on the phone with my husband for approximately five minutes. When I walked back in to the store to inform them I wanted to pick up my dog regardless of if they were finished with him or not, my dog was still barking. I asked the gentleman at the desk if my dog had been barking since my husband dropped him off at 11:00am (it was 1:45pm by this point). The gentleman refused to make eye contact with me and said he had not been barking all day. I asked him what had been completed on my dog and was told that he had just had a bath at this point. Let me get this straight....you've had my dog for almost three hours and you've only given him a bath? At this point, I told the gentleman I wished to pick up my dog, I waited for an additional five (5) minutes for him to go get my dog. My dog finally stopped barking, and I later realized it was because they picked him up to quickly cut his nails because they had not even done that in almost three hours. What is the point of an appointment? When the female brought him out to me she and another female at the register (both younger and plump) told me that next I should expect to allow 3-4 hours for grooming and that it's usually closer to 4 hours. This was relayed to me in a condescending tone by the female groomer. I informed her that it has NEVER, EVER taken more than 1.5 to 2 hours. The other female behind the register told me (again with a condescending tone) that this was because my old groomer (who no longer works here) was faster at grooming dogs. I was charged $20.00 for a bath (that I could have given my dog myself at home), and the rude female behind the register had the audacity to ask me if I'd like to add a grooming tip to the bill. Seriously?This could have been handled differently in so many ways. First, the store could have called us to inform either my husband or me that they were running behind, and they could have asked us to bring our dog in at a later time. Second, the store could have informed us that our usual groomer was no longer employed there, and if we wanted an "express grooming", (which I did not even realize existed until the rude girl behind the register informed me of such today) we could pay extra for a quicker service. Here's yet another option, when they realized that my old dog would not stop barking, they could have called me or my husband to come sit with him (my husband does not work), and one of us would have happily gone there and sat with him in then parking lot until they were ready to groom him. What's super disappointing about this entire experience is that no one at all apologized!A sincere apology would have gone a long, long way. Or, the offer to groom him while I was there would have been great. Or, the offer to not make me pay for the bath and then come back another day for the grooming and to be charged the full price then. A fifteen year old dog does not need to be sitting in a stressful environment barking his head off for four hours. None of the aforementioned was offered. I'm hoping that the owner will read this and will offer her staff much needed customer service training. read more