A bright and feel good store with a wide range of fun gifts, home decor, kitchen extras, garden…read morecharms, furniture and women's clothing. You may have to take a second trip around the store because there is a lot to see. If you're downtown this store is definitely worth the stop in and a great shopping experience.

From the owner: Shop fresh women's fashions, modern farmhouse decor, home and garden rustic embellishments, trendy…read moreaccessories and handbags, one of a kind statement piece furniture, wedding gifts, and gifts with personality.

ALEX is awesome! He helped me pick out a new pack and provided excellent service-he knew what he…read morewas talking about, listened to my needs and was so polite and helpful. Thank you Alex!

This one star review is for the manager in hopes that you will read it and make some changes. On…read moreAugust 9th I received a coupon for a discount with REI. As it happens, I was in the market for a new backpack for travels I will be taking in the near future. I was interested in a backpack that was either waterproof or watertight as I will be hiking in a coastal area that will be subjected to intermittent rainfall of a heavy nature. I called your store and inquired about such backpacks and was told that you had many to choose from. The following day August 10th I drove an hour to your store and began looking around in the backpack department. An employee who I assume was assigned to the department asked me if there was anything I was looking for. I opened the REI app on my phone and showed the man an example of what I was looking for. This employee was about 5'9" tall with brown hair and a short beard. I do not remember his name because the interaction was so unlike what I am used to at REI that I left completely confused. When I showed the employee, what I was looking for is immediate response was, " we don't carry that type of product, you need to go to Gear Junction. They will have everything you need." I looked at your employee with complete confusion as he was recommending that I go to a competitor and did not even bother to ask me why I was looking for a particular backpack. I said to the employee, I don't want to go Gear Junction, I always buy my hiking equipment at REI. He looked me straight in the face and said we don't carry waterproof rafting equipment here you need to go to Gear Junction. I attempted to explain to him that I was not going rafting that I was going hiking and why I was looking for a backpack. He seemed completely uninterested and again suggested I go to your competitor. Finally, I asked him. Is there anything in the store that you can show me That is in a 22 L size backpack so I can at least get an idea of what I'm looking for. He waved his arm briefly toward a rack of backpacks and said it'll be somewhere between here and there and then walked away. I stood there confused for a while and attempted to look at backpacks and finally decided to help with it. I had other items that I needed to look for, but I was so upset by this man's insistency that I go shop with the competitors that I left the store. I went to my car and sat there for a while and thought about doing this one star review then and there, and I even thought about going back into your store and asking to see the manager. However, I was so upset. I knew that that would not be the prudent thing to do so I came home and allowed myself to cool down. The following day did exactly what your employee suggested, and went to Gear Junction. The Young man working there was extremely helpful and very knowledgeable about backpacks. After listening to what type of trip I was going to be taking he suggested that I probably did not need a completely waterproof backpack, but that what I needed was a water tight backpack. He showed me several, and the one that I liked the most was made by Osprey. I assume that you carry the same backpacks at REI. I eventually decided on a backpack for my trip, but I did not buy it at your REI store. This is unfortunate because I have shopped with REI since the day you opened at your old location on seventh Street. I am not suggesting that your employee was rude to me. He was not in the classical sense. However, he was completely disinterested as to why I was in the store or what I was looking for and to what end. Had he taken just a little bit of time to find out why And what I needed I would've bought something that day. As it is, you've lost out on a good sale and if I encounter this type of behavior again at your location, I will discontinue shopping local and identify the Denver store as my home store and just shop online. I do not like to do this as I like to support our local businesses. However, I will not support this complete lack of customer service. I hope that you take this review in stride and make the reasonable management decision to have a discussion with this employee so that this does not replicated itself in the future. Enclosing I will add that this is the first time this is ever happened to me at any REI location.

Worst service I have ever received anywhere. The young woman went to look for the shoe I wanted but…read morestopped for 10 minutes to talk to a stranger whose makeup she admired while they traded tips--while we waited. She did nothing to help me find the sort of shoe I was looking for. Badly needs training!

Fantastic service! And selection. Ashley is absolutely the best in the business. She is very…read moreknowledgeable and very helpful. Ashley is a FIVE STAR employee.

A nice addition for Grand Junction. The Women's department is not as large as many other Dillard's…read morestores. Still a solid selection. Assistance in the Women's department wasn't very friendly. But the nice lady in handbags was excellent. She helped me find a small wallet for a concert I was attending.

This is a fabulous store. Shoes, purses, bedspreads, kids, makeup. I had been shopping online for…read moreso long I forgot what it's like to look at "nice things" this is not a cheap discount store. It sells quality things.

Not very helpful, the gentleman didn't help or offer to find my size, and without asking pointed me…read moreto the cheaper section, I really wanted to buy a hat and I would have bought boots also.

I had a new hat shaped from an open crow last week. They did an incredible job with fit and style…read more Highly recommend!

Broke my shopping quarantine! Headed to Zephyr's new location and I'm so glad I did! Owner Kim…read moreWilliams is a breath of fresh air! Super Covid-19 savvy, Kim and her staff are as warm and welcoming as always. The sparkling new boutique space has fashions from holiday glitz to winter class--all quality labels and fabrics. Such a welcome break during these bizarre times. Thanks ladies!

kim will not take accountability and apologize to my family, she was very unprofessional. now she's…read moretaking down reviews on google to try and hide how she treated them. I really hope she chooses to be better.

After driving, riding, or walking past this place countless times over the years without even…read morenoticing it, I lucked out and wandered in while searching for holiday gifts downtown. I immediately noticed the red Herman Miller sofa, bright woven rugs and hand-rubbed Danish MCM tables... South West handmade jewelry, military surplus, new old stock Carhartt & Levi's, broken-in leather boots, vintage wool and waxed canvas clothing, old Boy Scout hatchets, 70's stereo equipment, vintage vinyl, antique signage (not repro), and the list goes on and on. The thing about stores like this, is that in a year or even a few days the entire businesses' stock can be totally rotated out: snatched away by a collector and gone forever. This place is practically a museum and a snapshot in time of "how things used to be". The "stuff" in this store was built to last and is often one-of-a-kind. I had my eye on a few things in the store and hope that I can get back there to grab them before someone else does. I can think of no better place downtown to find a unique gift for a loved one.

I love this store with "its back in the day", 1970's era finds, high iconic designer furniture,…read morecowboy stuff and beautifully curated hip accessories. I bought the most fabulous Marimeko type 60's long dress at this store. They have great vintage clothes, they definitely know their customers' taste.