Last time I went to a brick and mortar Ulta, I guess it must've been Covid. Without all the testers, visiting the store was much more tedious than just buying stuff online. What a relief today was. I could actually sample products before purchase. I gotta admit online I was limited to products that I had purchased before. Although Ulta has a generous return policy, which I find reassuring just in case I'm allergic to something, I'm not really comfortable buying completely new products online. Giving the testers a try gives me a chance to figure out if I'm going to have a bad reaction. For me, this makes the physical store significantly more attractive. Customer Service was very cheerful. I was greeted at the door and one of the staff members although busy stopped to ask if I needed help. I just went into browse and had a great time looking for new products. I didn't really buy anything partially because I was in a bit of a hurry to get to my next errand and didn't really have time to try too many testers. Although they had a pretty good looking sale, I managed to get lucky with my favorites at the last sale and I'm still completely stocked up. I was looking for one or two new products but I gotta admit the store is big enough and there are enough different brands that I got a little bit lost. Obviously, I need to come back. read more

I stopped in to by a Bobby Brown concealer and I bought way more than that. Initially, when I walked in, every person that worked there was talking to each other in the front by the cash registers. I was briefly acknowledged with a very very brief welcome. They never stopped taking to interact with me. I was lost as I walked through the store to located the concealer because I never been to this location. There was even a group of girls who were in standing for long periods of time chatting in certain areas. They could have honestly been stealing because literally the women who worked in the store were too immersed in their conversation to walk around to check. There was a cashier who stepped away from talking when I finally came back to the front because I was lost with locating what I needed. There was a beauty expert on the floor and although she was helpful with her suggestions, she missed the mark with nanny if the items that she passed me to purchase. She gave me duplicates of the blush (Although she showed me 2 different ones that she said was perfect for me), she said that a soft black eyebrow pencil was good for me although I'm a brownsjin female with dark brown hair (Which I mentioned to get ally my hair color) and then she suggested 2 different highlights, but gave me 1 that was totally different than what she chose for me. I think she needed to pay more attention to what she was passing me and recommending instead of trying to make a sale. I am still new to makeup buying and I bed those that help me to know what they are doing. Overall, I was able to get quite a haul because of her. However, I need to go and do exchanges on many of the suggested items smh. read more

Hairdresser Adam was kind and very professional. He knows what he is doing. Loved my hair!

I rarely make reviews, but I just want to let any potential clients know that if ULTA Beauty stylists make a mistake on your hair, you are NOT getting a refund. I came in for honey brown, and my virgin hair was bleached to borderline white (confirmed by the stylist). My stylist confirmed that anybody that wants blond or brown is recommended to get bleached that level of white. At the end of 4 hours, I did NOT get the hair color I wanted and walked away with gray/white fried hair. Just a disclaimer, the consultation provided to prospective clients protects ULTA from giving refunds to hair disasters and unsatisfied customers. This motion is supported by their stylists, managers and district managers. BE CAREFUL! read more

This store is awful, from the clutter to the customer service. The staff are ALWAYS unhelpful and unfriendly. They do acknowledge you when you walk in, but it ends there as far as service and help go. At checkout, they could not be more miserable. In general, Ulta promotions are unclear and most are never valid on what you are buying. There is small fine print that eliminates most brands, but usually the staff cannot show you where it's stated. Won't be returning when the products can be found elsewhere without hidden/fake promotional "deals". read more

I come to Ulta for all of my makeup needs and have so for years. Today, my experience was especially exceptional and that is due to the fabulous customer service that Nikki gave me. I came in with a very specific thing that I was looking for, knowing that it no longer exists but was set on finding a substitute. Nikki went above and beyond helping me find something that would be comparable. She listened to my description and off we went around the store, trying different products. Her patience was much appreciated- when she showed me something that wasn't quite "sparkly" enough or not the exact shade I had in mind, she didn't let it phase her and was determined to help me find what I had in mind. It was hard for me to describe the exact shade and all you can really do is keep searching and she was by my side, leading the way until not only we found something that I liked, but found an additional item that I liked too! Nikki's kindness, her energy, her authenticity, and her patience are extraordinary. It would have been so easy for her to just give me some half-@** service and go on about her evening, but I could tell that she truly cared about helping me. You can teach someone to sell things, but you can't teach them to genuinely care and you can't teach someone how to be their authentic self. Nikki has all of that naturally. As someone who works in customer service myself, I would just like to say that this is the type of person that a business wants when working with the public. Nikki is a star and I thank her for her time and energy today. 5 stars all around. read more

Aryanna did my highlights and omg she ATE down so good, she did even better than the inspo pic I showed her, and did it in time for me to go to work so she truly is a queen for that!!!! She's really good I completely recommend her fully!!!!! read more

I've gone to my hair appointments with Esmeralda!! She's amazing she's honest with any options that would help out my hair she managed to keep my hair healthy and made my hair feel so great and bright!!! She's the best I definitely recommend her!! I love the look of my hair now more than ever. read more

I will be honest, I was very hesitant in coming in for my appointment today. I schedule a last minute hair cut and partial highlight. I was immediately greeted when I arrived with my stylist. Jordin was beyond friendly and lived way up to my expectations! She talked through the entire process letting me know everything she was doing and asked all the right questions for completing my hair. My hair came out better than I could have imagined and it was a great price for all the work done. I can't wait to come again for a touch up ! read more

Esmeralda was so nice and personable! She was honest when I made my apt and she asked when I colored my hair last, her concern that my perm wouldn't last months like it was supposed to and suggested to come back in a couple months. I said it was plans to do it anyway. The curls came out perfect and I have pin straight hair by nature. Would def go back again, thank you Esmeralda! read more

Good choices of cologne and perfume. Lots of good quality makeup and soaps. The employees are always so helpful.

Nikki at Ulta is the best! She has worked there for years and is always super welcoming. Be sure to ask for her as she changes her look up quite a bit, you might miss her. You can tell she is passionate about her work. Ulta never let go of Nikki the way that Rose let go of Jack. read more

I walked in tonight and was immediately greeted by Nikki. She was so sweet and kind and knowledgeable. She ordered what I needed bcuz it was out of stock! A gem of an employee!!! read more

I went in this evening to get a new makeup routine and needed some help shade matching and finding acne safe products. Melissa helped me! She was so gentle and patient and made sure I was happy with every tester. I felt like she was super relatable and heard my needs! I recommend this Ulta all the staff Ive encountered are super helpful and friendly. read more

Beware of Adan A., a stylist at Ulta in Napa, as he was deeply disrespectful to me. Adan called me ONE HOUR before my appointment on 2/7/2026 with him for an updo to cancel the 2pm appointment I had made on 12/24/2025. He insisted that he was not cancelling my appointment but that he could only see me at 3:30pm that day. How is that not cancelling my 2pm appt? Gaslight much? No apology, no explanation, no care for the fact that his cancelling the 2pm appt had thrown my plans into disarray. He just made his incompetence to manage his schedule my problem. He would not answer my question about if he had tried to resolve the conflict by contacting his other client. He just flat out refused to acknowledge that canceling my appointment ONE HOUR before its time was an issue! He insisted that I accept his offer for 3:30 right then during the call. I told him that I needed time to think about how I can manage my schedule before I could commit to 3:30. BUT Adan would not have it and insisted that I commit to 3:30 right then. He had already cancelled the 2pm appointment. I told him that I could not commit. Later, I went to the Ulta store and talked to the manager, Myea. I showed her the texts for the appointment made on 12/24/2025, confirmations, and the cancellation done by Adan at 1:02 on 2/7/2026 the day of the 2pm appointment! She offered to make things right, but it was too late for me. Adan had done such damage that there was no trust. There are many competent people doing a great job and I don't need to bother with someone who is disrespectful. I would have given Adan a chance if he had admitted that he had made a mistake and that he needed to reschedule. The honest and respectful way to deal with stuff that happens in life. We all have days like that... I get it. BUT no not Adan... Ulta has lost me as a customer. read more

Priscilla was so helpful in explaining how to layer products to keep my dry skin hydrated. Thank you!

Overflowing trashcan and garbage on the ground outside welcomes you into their environment of laziness. Store was not busy and not ONE employee said hello, asked us for help , nothing. Walked around the whole store no acknowledgement two or 3 employees were goofing around at the register by front door. WTH. Super sour attitude from cashier. Who's managing this dump read more

Ulta Beauty - Got that downtown homeless SF vibe in napa - Cosmetics & Beauty Supply Near Me - Napa, California

See all

I always enjoy coming here. The staff is super friendly and knowledgeable and I usually find what I need here. Highly recommend.

Gina at the salon here is amazing and has worked wonders with my hair. I moved to the area about 3 years ago and have thick curly/wavey hair. I've gone to high end stylists and "curly" hair specialist and no one could cut my hair or color it right until I found Gina! She listens to you. makes suggestions, and does an awesome job! read more

I had an appointment for color with Gina at 11:30 but she was still with her previous client. She wasn't ready to see me until 12:10. Not off to a great start but I was willing to give her some grace. Then later into the appointment, she tells me that she needs me to wait because she needs to curl another client's hair, who has this as a weekly regular appointment. This ends up taking at least another 40 minutes. I would have understood if she wanted to serve her other client during processing times where nothing else could be done with my hair like while the bleach/color is setting, but this was in between processing times and ended up extending my appointment time needlessly. In total, I lost at least an extra 1 hr 20 minutes and was there for 6 hours. Also, it seemed that my appointment was cutting into her next appointment, which ended up starting an hour after the original scheduled time (4:30 appointment time that didn't start until 5:30). Apparently this client told Gina that they had to be somewhere by 6 when she asked if they could come back later. And the worst part was that at the end of it all, my color didn't turn out anything like I asked for. I'm so disappointed because I did this for a vacation coming up and probably won't have time to fix this before I leave. I've had this same color/service done at other Ulta locations with no problem. I will not return to this salon. read more

Even though their system was down the staff was really great. At this point in time they were only taking cash so that is what we had to work with. read more

I don't have any issues with this location, I find the staff very friendly and welcoming. Open to chat for a few moments and are helpful when needed but also don't hover around you too much. The only reason why I am giving 4 stars is because there are a few ( & and I literally just mean a few, because as I mentioned above, the majority of the staff are very nice and friendly) employees, usually at the register, that you can tell just DO NOT WANT TO BE THERE & a little bit make You feel like You are a bother to their existence... plus I always have to remind them to check my points & this makes the cashier usually have to go back a step in the check out process...wouldn't it be easier to just say "would you like me to check your points before proceeding with your payment? ", rather than assuming and having to back track, since you already seem so bothered? I've been on the receiving end of retail jobs, and I understand it's not always rainbows and unicorns, but it's your choice to take on the job... why not make the most out of it while you're there ? Shout out though to the majority of the team there though! You all are very kind and helpful read more

Katie, the salon manager, works miracles on my fine hair. She carefully chooses what to use on my hair and spends the time to make it exactly right. My hair looks awesome in any lighting because of her. She's guided me to the best products for my hair and I'm so happy with her suggestions! My daughter, 6yo, even asked for Katy to color her hair so now kiddo has several inches of lightened bright pink hair that is a huge hit. Katie brings an experience to the Ulta Napa Salon that we don't have at our local Ulta so I happily drive to her. She's also extremely friendly! Her wealth of product knowledge and beauty advice is greatly appreciated. Thank you, Katie!! read more

Ulta Beauty - Kiddo found some Elsa makeup during my blowout - Cosmetics & Beauty Supply Near Me - Napa, California

See all

People are unfriendly and do not have time to help customers with questions regarding the product.

Nikki was the absolute sweetest. She took her time and helped me pick the perfect matches for my makeup. She also shared some good tips for skin care afterwards. Can't wait to see her neck time!! read more

I decided to give Ulta in Napa a try and I'm so glad I did. I had a previous issue with another location, so I was kind of weary to give it another try. Reyna was the beauty expert who helped me. She helped me with my whole make up routine and recommended and explained some great products. I love my new make up routine , it's the best I have ever looked THANK YOU REYNA ! read more

If you enjoy being followed around the entire store while you shop, then this Ulta is for you! Every time I would walk into an isle, there would be an employee that would walk by seconds after, staring me down from the top of the isle. I had already told the employees multiple times that I was simply looking around but that did not stop them from following me. Halfway through my trip, I put everything back and walked out. I will just shop online at Sephora from now on... read more

This isn't a chain review, it is about the fabulous DIY Queen Nicki, she can answer any beauty question and help find the right products. 5 stars for customer service and she is so beautiful and inspirational she should have her own YouTube channel. Ulta you have a gem with this girl! read more

Went into Ulta, and I received amazing customer service. I so got to give a shout out to Lavita! She totally helped me out in choosing the correct foundation color as well as for skin care. She didn't seem in a rush and helped me find all the products I needed. There should be more employees like Lavita at every Ulta store. I hope Ulta appreciates and acknowledges how of an amazing employee they have like Lavita. For sure I will be returning when Lavita is at Ulta for further cosmetic and skin care product question. Thanks Ulta and Lavita read more

I love this store and shopping Ulta online. I wish I had never stepped into this store, looked at their website, or downloaded the app. Ulta is so addictive! read more

I had a fantastic experience late Saturday, January 29. 2022 In Napa. I don't recall everyone's name, but Nikki was really knowledgeable & the gorgeous young woman on the register was extremely kind & helpful! Thank You! read more

Made my monthly appointment at the salon. Gina is my number 1. Always love my look whenever I leave. Looking forward every month to my appointments. read more

I met a guy named Daniel today at Ulta! He is from Miami new to Napa. He is an Elite hair dresser at Ulta. I won't lie I was nervous going to someone new.. I was in dire need to get my roots done I'm blonde which can be tricky!! He was so very professional and was very intuitive on how I was feeling! He made me at ease. the end results were simply AMAZING I highly recommend him!!!! Thank you Daniel can't wait to see you again! read more

jasmine is fantastic, give that lady a raise, so thorough! excellent customer service!

Mia was fantastic help and she did a great job with her moisturizer and brand recommendations. I felt taken care of and really appreciated her bright personality!!! read more

5:00PM on a Friday, I'm browsing and buying. I'm in the same aisle with two sales associates. It sounded like there was training going on and that's awesome until I hear the berating of customers not returning products into the correct location, customers like to hide products, why can't they just bring it up to the front and say they changed their minds and we can place it in the go back. It's so annoying that customers will just do things. Ummmm you are aware there are customers shopping and can hear every word ? Is this the tone you set up for new employees? I looked up and stared at the person to imply I am standing a few feet from you, perhaps you have this conversation in private. Experiences like this compel me to shop online. read more

I love coming here instead of most Sephoras. I appreciate that they have both drugstore and high end makeup. I usually feel very out of place at other beauty stores since I can't spend so much money on makeup. I think the only complaint I have with this place is the lack of employees available. When I go in there are usually not a lot of people working and I have to hunt for them or look for what ever I need myself. Otherwise great service! read more

I had the pleasure of visiting this ulta & get the absolute best recommendations from this lovely young lady named Dhamar. She had the best recommendations in helping me what I was looking for. She was very sweet & patient and didn't pressure me into buying something I didn't want. Never have I had help like this here before. The product I bought has my skin already looking better in just 1 day. This girl is incredibly knowledgeable and extremely helpful. She deserves a raise! Definitely coming back and asking for her assistance again!!! read more

Today I had my hair cut and colored by Richie. Going into this appointment, I was so nervous about getting my hair cut and colored the wrong way, but many workers reassured me that he knew what he was doing. Color-wise we played it safe and I trusted him to give me subtle highlights. I'm pretty pleased with the color he went with. However, going into the appointment I had shown him several pictures of the cut I wanted--only for him to give me additional layers I hadn't asked for. Although he meant well and thought it would look good with my natural curls, I'm so sad by the length and amount of layers he gave me. Also, I had mentioned limiting the cut to a trim--maybe 1 or 2 inches and he gave me short layers that almost makes my hair look like a bob with long layers at the bottom. My hair is something that brings me confidence and currently I'm deeply saddened at the way it will look for a while. Richie is kind and means well, but I don't think he understood what look I was going for even when I showed him pictures. read more

We're well out of the pandemic and I've been doing business here for almo 2 years. Kelsey, whom always does my hair was out, so my appointment still happened but with Gina. I agreed and came in a little after my scheduled time. She had taken another customer and it was after 30 minutes later. I then ask what the price will be for what I want. $62. She has me sit in chair & disappears for 5 minutes. Mixes the color; it takes a while and applied. 2 minutes into it, she goes to restroom. Usually water is offered; nine. Nice blow dry. She writes ticket but say $72 I go to pay & the printer from salon had issues. Way too long a visit & frankly felt like she didn't want to do my hair. read more