Up front! This is one of my favorite places to shop for new shirts at Town Center! For both men and…read morewomen, they offer excellent apparel. But I have to say, they put out such good clothing options that I usually only shop the sales area since it doesn't take long for some of the newer stuff to hit the sales racks. I've purchased four or five shirts here by looking for deals. I wear them all the time. But I also give a ton of credit to sales team here. Todd, Tara, and Macy are three of the best clothing sales reps out there. They look out for the customers, help us find deals, and keep the store exceptionally clean. I will say their prices are similar to Vineyard Vines not far down the street from Southern Tide. But again, ask the staff where the sales area is located and that is a good place to start. But don't hesitate to get a new item if that's what you prefer! It seems they get new clothing to sell here frequently. Our active duty and retired military members will also be happy to hear that this store offers 20 percent discounts on all clothing, to include sales items too. It's great incentive to shop here! This is one of my three favorite stores at Town Center right now! I think it's a great option for people who are looking for deals or just looking for some excellent clothing. Come on by! Recommend: HIGH!

I feel in love with this place! I bought a beautiful and useful straw hat. Tammy bought a dress and…read morea purse. I don't think this place has clothing for the full size woman, but they sure had some cute clothing for Tammy(she's tiny). They have hats, jewelry and many more things. The Proprietors are, I believe are all family members, which you can see the close bond they have. They continued to work and help us when we had a question or needed help. Great store. Prices:$$$ Recommend? Definitely YES!

From its inception until now, 25 years and three kids later, I have always LOVED a good shopping…read morespree at Jaffi's! The range of styles and brands carefully curated by Emilie and her staff are sure to please any fashionista's taste from cool and trendy to chill and comfy! The quality of their pieces is always top notch and you'll want to keep them FOREVER! I'll admit to taking some years off when I wasn't weighing my best (LOL) but now that I'm happy in my body again, I am THRILLED to be shopping at Jaffi's again! Bonus points for online shopping and free home delivery when my three sons are out with all the cars! :-)

Lovely little boutique clothing store in Fleming Island with a great selection of clothes in both…read moreclassic and trendy styles. Love the size selection, the owner ensures that women of all body shapes and sizes can find attractive clothes in a positive environment. I've gone several times and have found excellent deals on the sale rack also.

Cute shop , I love the jeans they sell here they are so comfortable. I will be back to buy more.read more

Jacksonville is a piece of me that I love anytime we come here…read more After exploring and having lunch , babe let me do what truly makes me happy which is shopping. This boutique had me in love at first sight! The cutest most electic pieces and accessories and the dressing rooms are adorbs! The owner chatted with us for a while and brought out some new items that weren't unpacked. I walked out with several new items and tons of sunglasses for summer ! I'll be back for sure .

A variety of clothing options in a cute boutique in the heart of five points. My daughter like the…read more ambiance of the entire store and how the displays were set up; the sizes were traditional sizes on the racks. I am not sure if the carry plus sizes. The staff was friendly and greeted us when we arrived. We spent $137.50 for a pair of jeans shorts, earrings, and four blouses.

Beautiful store, stopped in with family not planning to get anything and left with my new favorite…read morepair of sunglasses

This is my all time favorite shop!! I live in Athens, GA and come down to visit JAX for…read morefamily/friends once to twice a year and it is a MUST for me to stop here!!! Literally not a time I haven't bought something...they always have the best clothes. The service is always amazing, the girls are so quick with helping. The quality of the clothes is top tear as well. Can't wait to come back and buy more for my next visit

The Pakistani Indian man was very nice. I felt bad, because I interrupted his dinner. They had a…read morelot of interesting stuff for sale, but nothing there that I needed. I did like the pretty and cool masks he had in a locked for sale, but $15.00 for one mask, was too high for me. He shared that his Daughter n law has a Nails Alain a few doors down. How convenient to be close. I see a lot of younger clientele shopping here.

I like that they have a large variety of streetwear clothing, hats, accessories. They carry cool…read morebrands at reasonable prices. I've purchased a few things and got a customized printed T-shirt . I'll be back.

Clean, organized, well-stocked store. They had better selection than the Atlantic Blvd outlet or…read morethe ones in GA I've visited. I found great deals on reusable shopping bags (2-pack clearance $0.10 each!!!!) for a charity auction I help, and I was there on a Monday so I got an additional 10% off! The staff was very friendly and helpful. The woman at the register took pride in her job and the store, which was nice to see.

This is my new favorite department store outlet! They have so many great items from clothing to…read morehousewares to bathrooms and more! You can also fly for their credit card get another 10% off their amazing prices. They also have extra for your birthday month and a reward program.

I mostly wear Hollister clothing from shirts to shorts to jeans and even jackets. I like the…read morematerial and how it fits me. Love love love Hollister! My son loves it too. His casuals are mostly Hollister. Very stylish! This past weekend, I bought a pair of jeans for $15 using a $10 off any purchase of $25 when signing up at Hollister.com. I also bought 6 various shirts using 25% off entire purchase which came out to about $10 a piece. They always have great deals just like shopping at outlet malls. The store is always neatly organized and the staff is always nice and helpful. I'll be back for more!

I shop for one thing and one thing only in this store... cargo shorts for my hubby. Their shorts…read moredo run small though, as does all their clothing, so I actually have to buy him a size larger than he normally wears. I won't pay full price for them, but they are good about having sales and I can often find them on sale for $20. He's 6'5" and it goes without saying that he has a long arms (he has a 6'6" wingspan)... he can fit into their XL shirts, but he doesn't like them because they hit him too high up on his arms because of his height. The store always smells really great. I have no idea what kind of men's cologne smell they have going on in here, but it is awesome! I never bother to ask because I'd never buy it only because I'd feel like hubby was walking around smelling like a Hollister store. LOL You know how you associate certain smells with certain things. :D Really friendly sales people here who will go out of their way to help you find a certain size in something. The only problem is finding one. They are usually hiding somewhere around the cash registers talking amongst themselves, but once you find one of them, they are eager to assist. The store is always very nice, neat, and orderly. Even though I never really see the employees around, they certainly do their job because everything is always folded perfectly here. There are stairs leading up into the store and the entrance looks like a front porch. For handicap access, there are doors to the left of the stairs which look like windows from a distance, but as you get close, you will notice that one set actually opens and there's even a handicap button to push and the doors will then open automatically. Inide you will also find two very comfy chairs. Now, I have no idea who would want to come into the Hollister store and sit for a while, but they are there if you want to. Then again, maybe they are there for the men to sit in and take a load off while their wives and daughters shop. Yea... that's probably the reason. Again, keep a look out for the sales. They have them pretty often.