You will notice this cute little shop immediately as it is right at the entrance to the left of…read morethe Cocoa Beach Pier sign. There are tables with chairs out in front for relaxing or having a snack. Pier Shop is basically a well run souvenir shop. They offer flip flops, t-shirts, beach wear, hats, magnets, and other Cocoa Beach items. Their prices are reasonable. The staff are friendly and welcoming. You can park in the lot right in front of the shop and entrance to Cocoa Beach. It was easy access without stairs.

Great selection. Prices are of course on the tad higher side but it is what it is. Clean…read more Organized. Employees were very friendly. Highly recommended.

Disappointed to say the least. Parked in the parking lot where I park almost daily and saw the…read moreowner of Balsa Bills squeezing a car up a foot from my motorcycle so he could get a picnic table. His workers told me to "calm down sweetie" as he stared at me rudely. Excuse me for not wanting to see you squeeze between cars illegally almost knocking my bike over.

Awesome little surf shop on a1a. You can literally see the beach out the back door. Most of the…read moremerchandise is directly from Hawaii, where the owners spend a month out of the year there. Such a sweet woman. Even gave my son and daughter each a free necklace. They were thrilled. We will def be back!

#cocoabeach #surfing - Let me preface this by saying that although I group up on the beach I don't…read moresurf. With that out of the way, I know good deals when I see them and found several great buys on clothing at this location. The staff was pretty friendly and the changing rooms were clean. They also offer surfing lessons and classes and seem to have had several people from the local scene shopping there and that was indicator to me that the staff knew their stuff about surfing as well as the apparel I asked them about. Free parking and a location right on A1A make this a good place stop at while in Cocoa Beach.

A store inside the hotel to try and capture more of your hard-earned dollars. Cheesey. And…read morepricey, even with the hotel discount. If you need a surf-style gift, walk the block to Ron Jon's and spend your money there.

This place is awesome. Linda is a very special, kind and knowledgeable person. I really enjoyed my…read moreexperience here and this place has everything you need and very good prices. When I'm back in the area I will definitely come back!

This shop was AMAZING! The woman at checkout was very sweet and we had a good conversation. We came…read morefor bait and hooks and she gave us some pointers.

Great outfit. They are all really good fishing advisors and Grayson always takes the time to…read moreexplain many different aspects of tackle, baits and rigs. We got two new reels and lures yesterday and landed 5 big fish, including 2 Mahi.

Dopest rod on the market ladies and gentlemen...just no questions asked...and the customer service…read moreis just out of this world...ill definitely be buying more of this sick af custom rods.

store is a fishermans paradise! must check out, grouper season, snapper opening up, fishing turnIng…read moreand this store has it all. one of the best staffs, Kyle and Austin have single handedly upped my fishing game! Now my entirely family is hooked. we wants to give our thanks to these 2 employees (first redfish, grouper, sharks and more caught with knowledge and gear suggested by them) the other seem nice but make sure you ask for Kyle or Austin. A fishing warehouse with 2 charter captains helping you if they aren't captains they should be could be and wed book em everytime Only know is the store is over stocked and needs more eye grabbing setups Thank you!!

Nice spot with variety of things that hubby sure enjoyed strolling through. Prices on something's…read moreare a few dollars more than other stores. Might price match, depending on what it has. They have live bait. Walked in, didn't get acknowledge by anyone. Must've walked around the store a few times. And hubby finally went and talked to one of the guys there even though he was just standing and wiping down the glass. No acknowledgment on his part. Seems like we had to make first initial contact. Kyle was friendly and nice. He's knowledgeable.

My fiancé and I are new to the surfing world and we both had such an amazing experience with this…read moreshop! Roy helped us pick boards that matched our skill level and was super friendly and knowledgeable throughout the process. He gave us recommendations on where to go and even allowed us to keep our car parked in their lot while we surfed. The price was more than fair for the incredible service we received. I highly recommend checking this shop out.

A nice surfshop on A1A just north of Patrick AFB. This isn't your average surf shop, they custom…read moremake and shape their boards in their own store, very cool and the employees are great and very friendly people. They also have a small selection of name brand apparel. Really a great little store to checkout!

So, since I am no longer traveling full-time around the country in an RV and I have since settled…read moreback down in an oceanside home here in Indialantic, I decided to get back into surfing. I grew up surfing along this stretch of coast, from Sebastian to Cocoa. It wasn't long before the ocean was calling me, I would wake up in the middle of the night and hear the waves pounding, dolphins waiting. I began looking for surf shops on Google Maps, reviewing them on yelp, trying to avoid tourist type stores who mainly specialize in selling as many T-shirts and bathing suits and beach towels as possible. I was looking for a small local business, not a chain, who specializes in surfing, and similar water sports. Many years ago I bought my first surfboard at the 'Quiet Flight' surf shop in Cocoa Beach, Yes I love Ron Johns, but 'Quiet Flight' is the small more personable business tucked away in amongst neighborhood homes along the avenues. So I noticed this little obscure dot on the map, fairly nearby, called "FoamWorx surf boards" ( Full name being 40 Toes FoamWorx ). I decided to pop over and take a look. When I arrived I entered and met Matt Tatum. He's the owner of this little neighborhood establishment. Actually I found later the shop is not that little. After chatting with Matt I found him super personable and genuine, we rambled on back-and-forth about our military days, state of the union, religion, politics, babies, and then surfing! Lol Love this place already. Matt is a professional surfer and has surfed waves from Florida to Hawaii, known by many. Then he got into actually crafting surfboards. He could see I was intrigued by this, and immediately began giving me the tour through the door in the back and out into the big shop. Filled with surfboard "blanks", all kinds of sawhorse stand type of setups used to hold surfboards while he shaves, forms, and coats these babies until they emerge as a glassy gem waiting to be adopted by a new owner who will take them out and make them an extension of their own body uniting with the ocean waves. He had separate rooms for different phases of his craft, and probably most impressive was his 3-D CNC machine, huge, well it has to be huge to accept surfboards of all sizes! Back in the show room I met his wife Jill, and beautiful kids. Everyone so friendly, we enjoyed great conversation and lots of laughs. Talking surfboards, I told him I was interested in a longboard, but I need it to properly fit me in regard to my size and weight obviously. He happened to have one in the show room, already waxed. He insisted I take it out, 'take it around the block a few times' that he knew it is the perfect size and shape for me. He Attached a leash and a fin, helped me load it into my SUV, and said go have some fun and let me know how you like it. Holy cow, this is not a cheap surfboard, and he just pushed me out the door with it to go ride it lol. You won't find this type of personal business at Ron Jon's fyi. So I did, I could tell I was out of practice, and anything that did not work right was my fault, but I could tell that this was the type of board I wanted. Wow, was my heart pounding again to be back in the salty waves. I returned the next day, and brought back his longboard, minus one fin lol. I told him I had no idea where the fin went, I didn't have any major crashes, only noticed that I started surfing sideways at one point. He laughed, I have plenty of fins! After much more great conversation and laughs, I decided to go with a brand new longboard identical to the one I just rode, but this one was new and unwaxed, and had a totally cool paint scheme designed by him, signed by him, and named "Zeppelin ". Sweet. He gave me a great price, I also ordered a board sock, and leash. I also needed the cross bars for my luggage rack on top of my SUV. He took it upon himself to order those for me as well, custom for my vehicle. A few days later Jill called me, and left a message that all my stuff was in and ready to go. I showed up the next day, and Matt had everything set aside. He was in the back working on some boards for some other customers, and stopped what he was doing. Matt began attaching the leash and fin, he showed me the luggage rack parts (Thule) he had ordered, so we stepped outside into the blazing sun and he started installing the surfboard rack to the top of the car as I helped. Again, what other main stream surf shop would go through all of these efforts to take care of just one customer? ( rhetorical) I couldn't thank him enough, and the family had become fans of my YouTube channel, so I promised to come back and do a YouTube video of them and his shop and his process, his craft, of creating surfboards. I feel it is so important to get someone like him, his work ethic, his craft, his business, his experience out and more open to the public, local and afar. He deserves it, and his customers now and future, deserve him.

I came in looking for a board for my daughter. They could not have been more generous with their…read moretime and expertise. They definitely have a passion for surfing, making quality boards and the community.I highly recommend supporting this business.We will definitely be .