First, they have a great selection of Golf equipment, clothing, and accessories. Second, the staff is friendly and knowledgeable. Third, you don't get claustrophobic like visiting other nearby golf equipment shops. Fourth, they provide top-notch lessons and have three computerized hitting bays to fine-tune your game and clubs. I broke my driver shaft and they coordinated with the manufacturer to replace the shaft at no cost saving me over $100. Finally, it is a good place to hang out and discuss golf. read more