The most helpful staff around !! They helpd me shop on a budget and for a picky person . Thank…read morey'all, you're the best!!

This place seems to have an identity crisis, and I only went here because my preferred jewelry…read morestore sent me there while their jeweler was unexpectedly away. They seem to want to be a luxury store, but at least one of the Louis Vuitton bags they're hawking (yes, they're selling those) looked glaringly fake. Then they have these ridiculous patent shoes on offer. The majority of the actual jewelry displayed is lab created, though they do have some actual "real" stuff I think? Regardless, I was a bit hesitant to get my watch bands changed out here as I heard a lady in the back attacking a watch with what sounded like a hammer--to the point I actually asked her if she was hammering my watch. Nope, just another poor customer's whose watch back they couldn't re-secure. Totally bizarre. Then, they charged me to replace one band (which is odd; this something I have NEVER been charged for, as a free service like this usually leads to repeat shopping) and were rude about the other watch bands. (I mean, if I wanted to go to Walmart I wouldn't be at a jewelry store shopping for bands, would I?) I'm not sure where these other reviewers shopped and were "greeted warmly," but I felt like I was being icily glared at the entire time. Hard pass.

These are good people. Russell, Todd, and Evins (yes I have dealt with all three) will take the…read moretime to talk to you--and not talk down to you--and this is the only jewelry store in the area that I would recommend without reservation. I've gotten a nice chain here that has held up well, another necklace given as a gift that was very pretty and well made, and had a bit of a watch strap fiasco that they made right. Prices are reasonable, particularly for what they're selling, and they try VERY hard to please. (To the point that, during the watch band fiasco, they offered to drag Russell across town to accommodate me--in retrospect, I should have taken them up on that offer.) A gem, pun intended, in downtown Florence. They offer your usual fine jewelry, handcrafted and customized gifts, and neat items like pocket knives and Muscle Shoals Sound pieces. They also do some repairs, etc.

Not only are the pieces exceptional but the staff and Russell are fantastic abd community centered…read more Love them.

A family member bought on 21 November 2022 a watch as a Christmas gift from Grogan Jeweler by Lon…read morein Florence, Alabama. The watch was not on sale and it was not discounted. It was paid fully at the time of purchase. Because of another family member's untimely death, we decided to return the watch so we could use the money instead to help cover the cost of the funeral expenses. We tried to return the watch on 08 December 2022. Lon, the owner of Grogan Jewelers by Lon, refused to take it back. She said that we were 2 days late in returning the item. She said that they have a 14-day return policy. She added that it was clearly stated on the receipt that we have. We explained to her that we were not told at the time of purchase that there was a 14-day return policy. We also informed her that our purchase receipt does not say anything at all about her store return policy. She then said that it would be up to her salesperson who sold us the watch to make the decision if it could be returned. We called the salesperson while we were in the store. The salesperson refused our return request. We explained that we have been in Florida for the last 3 days arranging shipping of the body of the deceased back to Tennessee and we could show the person's death certificate if needed. The salesperson said she was sorry about the death but she could not take the watch back. She instead told me to sell it. At this point in time, I asked Lon if she would make an owner's decision to make an exception to accept our item back. We also said that we would be even willing to pay a restocking fee and the salesperson's commission as the money from returning the watch would greatly help in the funeral expenses of the deceased. I explained again that we were not told at the time of purchase about their return policy. We also said that their return policy was not stated at all in our receipt. Lon, the owner of Grogan Jeweler by Lon, refused. We left the Florence store with heavy hearts and could not believe what just happened. To the owner Lon, all that I can say is that we shall reap what we sow.

My husband and I went to pick out our wedding bands at Grogan Jewelers. I also was looking to get…read moremy grandmother's ring, which I was given as my engagement ring, resized and cleaned up. I was also told it needed to be fixed, as some of the prongs holding the diamond in were coming loose. I was told it could take anywhere from 1-4 weeks for the bands, and the ring, well, the jeweler will be back on Tuesday to give you a quote on a cost. To his credit, the jeweler was wonderful. I got my quote and was told it would probably be ready by Monday. Monday rolls around and it's not ready but that's okay. I understand delays happen, and it's not like I need the ring right this minute. I say thanks and on goes my day.. The next day I get a similar phonecall, but it's still fine, I get it. The third day past due, my husband gets a call that the rings are ready and they're ready for pick up. He asks if it's all three. "Three? Um, there's only two." No, there are two bands and an engagement ring. "No, I only see two bands here. I don't see any engagement rings here. Let me look for the order I'll call you back." So he looks. And he can't find it. Calls back. Some stern words are had regarding the fact that yes, we dropped of a ring for repairs and it should be there. Keep in mind, this is my grandmother's ring. She is deceased. I have no words for how upset I was during this whole exchange. Eventually they call back. They found it. The order should be complete "tomorrow" No phone call that next day. The following day I called back and was told yes, two rings are here for you. I swear, I think I blacked out for a second. Grogan, get your act together before you give someone a heart attack. To the jeweler's credit, the ring fits great and looks amazing. The rest of you all can go get some training in how to deliver customer service without taking years off people's lives.

Great service! Super helpful and had one of a kind pieces! Would highly recommend!!read more

From the owner: Parker Bingham is a fine jewelry boutique in Florence, Alabama Custom engagement rings and design.read more

I found this lovely Jewelry store in Muscle Shoals! The staff were super friendly and helpful. Such…read morea Beautiful and elegant store! They fixed my golden cross necklace before the week was up and made it look brand new! I'm so glad I know about this store! I know where I'm going when I want to get some real diamonds

From the owner: We are locally owned and have been in business since 1985. We serve our local communities as well…read moreas the many areas around the Shoals. We have a very unique store with a large inventory with fine quality jewelry. We carry classic jewelry styles along with a variety of hand picked designer styles. If you have looked everywhere for a item only to be disappointed when you could not find it....give us a call....we may have it in our inventory or know where we can find the jewelry item of your dreams.

I love their toffee, the charm bar and all the pretty vases! Such welcoming people left with a…read moresmile on my face!!

From the owner: Mary Belle's Antique And Gift Shop is a family owned and operated business located in Florence, AL…read more We offer a wide variety of different items ranging from Antiques, Gifts, Art, Flowers, Furniture, Home & Garden, Home Decor, Bridal Registry and more. We also sell Jewelry, Tableware, Barware, Mahjong, Baby gifts and some Consignment. Mary Belle's is Brightening homes with timeless elegance, southern splendor, and classic hospitality. When you step foot into the store we want to welcome you and help you create a beautiful home with pieces that make you want to entertain. Mary Belle's offers timeless furniture, beautiful objects, and something for everyone. We're more than just a store; we aim to be the place you think of for creating, entertaining, and enjoying life's special moments. Come visit us today, we look forward to seeing you.

The best Jewelry Store in the shoals area, they do jewelry repair, watch repair, honest, hard…read moreworking, speical in Diamond Jewelery, Rings, Earrings, pearls and other fine jewelry, member of Jewelers of America and the Alabama Jewelers Association, 43 years in business and still going strong. The Diamond Jewelry they sell is natural diamonds not Lab created.