Susan Robinson Jewelry has a great selection. Additionally, their store is so inviting and a…read morebeautiful place to explore. So many things to look at and consider. But most importantly, the owners and the people that work there are so nice and helpful. I have never had a bad experience - ever - with them. They have a new location, but I have been visiting them for many years. Thank you to the wonderful team at Susan Robinson Jewelry!

So I originally came only to talk about my amazing experience with Susan Robinson, but an existing…read morenegative comment is requiring me to add a few things. I felt as though I had to speak up. For my first visit, I commented on the doorbell situation, but they explained to me that insurance requires this because of the high value of items in stock. It's either that or a security officer. I'd rather ring a doorbell. Shopping at SR is an experience. Having a personal shopper with you is amazing and luxurious, but I've told them I'm just looking around & have called on them only when needed. They'll do either as far as my experience goes. As far as the pricing goes, high-end jewelry is a luxury. It's a want, not a need. Every piece I've purchased from there has appraised for more than I paid. I've even checked with other jewelers before purchasing, and they always have agreed that it was worth equal to or less the amount they were asking. I can only assume with the previous negative review that this particular person hasn't shopped anywhere you can purchase a $200k engagement. (I know I never did - other than an occasional Tiffany's trip - until coming here!) So - back to my review - I don't have many pieces of real jewelry. I'm a fashion lover (and coincidentally a jewelry designer) & my tastes change with the trends so quickly that I feel as though only my most special and classic items will get the wear they're worth as real pieces. I live in Nashville and have made several trips to Tyler to visit SR. I've even purchased through photos and phone calls and had an amazing experience that way too. The only place I've ever actually purchased real jewelry is Susan Robinson, and I can only foresee that that will continue on in to the future. I love every single thing about this place. I feel so fancy going in (even though my wallet wishes it was equally as "fancy" LOL), and they really do treat you like royalty even if you're just looking or picking out the cheapest thing in the place. My better half and I have already been in communication with Kate at SR to design my engagement ring - all the way from Nashville - and I have no doubt that it will be perfect in their hands. Thank you, Susie and Kate, for the most amazing experience I've ever had while shopping for jewelry and for making me feel like the celebrity I am only when singing at the top of my lungs in the shower.

My husband bought me a new upgrade ring from here for Christmas but I still wanted to keep my…read moreoriginal band as it means sooo much to me so they took the original band off the other ring and soldered it to the new upgrade it's so PERFECTLY done you can't tell it wasn't a matched set. The prices are very reasonable if not the best around and the customer service is HANDS DOWN the BEST in town you do not feel like just a dollar sign when you walk in they genuinely help and very honest. Now my son already has his eyes on a new rope bracelet I will definitely be returning to purchase that and more. HIGHLY recommend this shop!!!!!!

The owner was very friendly. I had some random pieces of gold and silver jewelry that I could not…read moreuse anymore. He gave me a great deal on them. It made my day!

Nice staff, very polite, professional, knowledgeable. Prices were very fair, we will be back.read more

Definitely not just your average watch store! Went in to…read moreget my watch band replaced and there was more there than just watches! First of all there is a great and friendly staff to help you with what you may need. Also some very interesting and unique items in the store! Knives and tactical flashlights just to name a few! I would definitely recommend the Watchmaker and I will definitely be back to visit and look around some more!

I found this jeweler after online price shopping an Allison Kaufman yellow diamond band that I had…read moremy eye on. Rick Murphey came through with the best price and working with Angel was such a pleasant purchasing experience! Thank you so much!!!

My parents stopped by here to get a few links taken out of my mother's new watch. She said that…read morethey were very friendly and happy to help them. She was surprised that they even complimented her watch even though they didn't sell it to her. Thank you for being so kind and providing excellent service.

Not sure why this business has 1 star, but they are fantastic. I came in needing my jewelry to be…read morecleaned and Diane was so nice and helpful. I'm about 2 hours she cleaned my jewelry (3 pieces) to like-new condition and refused to charge any money for it. And they gave me a cleaning/polishing cloth free. Just to compare, the other jewelry store in Tyler whose name of their business is a woman's name (hint hint), wanted to charge for the cleaning and said it was too busy to do it and might be over a month.... Ummm no. Ramsey Fritz has my future business and will recommend them to anyone who. Wants quality jewelry and first class customer service.

We love this place! My husband buys all my jewelry here. The owner and all the ladies working here…read moreare so knowledgeable.

I appreciate the customer service. The owner is an actual jeweler. He has always been honest and…read morefair. We like doing supporting small businesses in our community. If there's a piece you want redesign, or you're looking for something very unique check this place out!

Brought my wedding ring in, mangled and in pieces from a previous..."jeweler". Not only did he put…read moreit back together and secure everything how it should've been to begin with, he touched up some of the designs that had been compromised by the previous establishment. My wedding ring is as beautiful as ever and I will have complete confidence in Steve's Jewelry for all future jewelry endeavors. THANK YOU STEVE!!

Great shop! The guys were great to work with. They answered all of our questions. The pricing…read morewas very fair! The selection was good. They helped my friend figure out what she wanted. I enjoyed my shopping experience there.

Thanks to this business I made a very good sale of some gold jewelry. Just as important was the…read moreinformation the owner took the time to impart. He took the time to explain the value and why of my peace as well as giving me information and suggestions as to what to do with others. I was extremely impressed with this place and it's no wonder it's rated five stars. Susan C

Good service, fair prices. We sold some coins but also had a ball looking at the things for sale…read more The arcade in the back brought back memories!