Nice hat store in the middle of Helen with a huge selection of hats! Really fun place to check out…read more We grabbed a fun Oktoberfest hat pin.

Very good service. The man was very attentive to what I wanted. I purchased a belt and need extra…read moreholes. No problem.

Always a treat to visit! My grandchildren love visiting and seeing new items each year. Something…read morefor all ages! Goodies never disappoint!

Large selection of clothing, hats and boots. Custom cowboy hat shaping by Savannah was incredible!…read moreSavannah has a great style sense and can magically transform a cowboy hat. Service with a smile, that just adds value to the experience!

They have a great deal on MAGA red hats: buy one today and receive a free scarf to hide the…read morelobotomy scar. Also, it's their GOING OUT OF BUSINESS SALE right now. What's more "peak Trump" than going out of business?

I walked into that Trump Store with my jaw set, boots heavy, and enough grit in my teeth to sand a…read more2x4. And the second I crossed that doorway, Cowboy... it hit me like a freight train wrapped in an American flag. This place ain't a store. It's a territory. A whole damn frontier of freedom. Every shelf was stacked high with more red-white-and-blue gear than I've seen at a county fair on the Fourth of July. Hats, shirts, flags, signs -- stuff that practically growled "FREEDOM" at me as I walked by. The walls might as well have been holding up the Constitution. I grabbed merch like a rancher grabbing supplies before a storm. Didn't even look at the price. Didn't care. Some things you buy because they mean something -- and this cowboy walks by principle, not coupons. The folks working there? Straight shooters. No nonsense. No fluff. Just solid American backbone behind that counter. I walked out of there loaded with gear, shoulders squared, boots stompin', feelin' like I'd just been branded with pure patriotism. If you're the type of cowboy who carries calluses, not excuses... if you stand tall even when the wind hits hard... then this store speaks your language. Five stars. Five spurs. And enough grit to make a bull blink first.

LISTEN UP! SUE is the best!…read more I was in town for weekend getaway with my college friends and this pitstop was by far my favorite time all weekend. We went in and there are tons of sales 50% of certain racks then the whole store with 20% off. What a deal. The store was beautiful with such exquisite clothing and great selection of cowboy boots and hats. I opted out for cute socks and a friend got 100% silk scarf. A third friend wasn't a t-shit but they didn't have her size on the floor but not to worry Sue went to the back room twice to find the size she wanted. The customer service was great and helpful, they gave us tips for our next time in town and when to come back. Also this place does local events - from what I was told. Sounds like a good time and which I could be there during the weekdays.

From the owner: Western wear, southern style. read more

We came in today and both the manager and the young lady working were both amazing and super…read morehelpful ! Many different styles of hats , reasonably priced and super nice employees- we ended up purchasing two hats-- highly recommended this amazing establishment!

Closed Again... Wth?!? This franchise is very poorly managed. We ran into the same issue in Destin,…read moreFL. Very sad business operation. Either the staff is underpaid or the store is understaffed... I see bankruptcy on the horizon.

This place has awesome prices and tons of stuff! I found them our bag that I've been looking at for…read more$15 less here than I could anywhere else in town or online.

This is a great local boutique store without the boutique prices. I always take the opportunity to…read moreshop there when I'm in town. Unique and different gift ideas for all occasions. Everyone always loves what I bring them back. The owners and staff are friendly and very helpful. This isn't your typical gift shop. I promise you won't regret going in.

Most importantly, this business DOES NOT stand behind the DEFECTIVE products it sells. Bought my…read morehusband this wallet, when we got back to the house he went to put his stuff in it and to his dissatisfaction saw it was ALREADY coming apart. Back we went to return it amd the VERY RUDE woman behind the counter informed us only exchanges allowed. Ok, so... twice the original price later we left. No apologies no anything other than you owe us more money. I think they're banking on the fact that most of us are tourist. So screw the tourist in pigeon Forge by the outback leather company on Parkway Drive. Shame on you! To the woman behind the counter, if you can read, try, ' how to Win friends and influence people'

I was asked by the employee for my ID because I purchased a $20 wallet but then the person after me…read morewho was white didn't get asked. Super disrespectful and disappointing, definitely won't be coming back especially since the wallet tore already and it's been hours. Cheap and racist.