This is a somewhat new station in LA. I'm new to them…read more Like they say, it's all about the music. They have some format that other stations don't. There is the obligatory Triple Play Thursdays but I love their My Turn feature on Sundays. Their music is good with less of the softer stuff and more hard and eclectic stuff. Hey, I'm diverse! I heard Ac/DC and Jesus Jones (right here right now) the other day and it made my day! The guy who says 'the Sound' is mellow. Their commercials don't have that schlocky feel to them that KLOS has (sorry). They seem honest and mature. When a song I don't like from another station comes on, I always go to The Sound and I find their commercials (or non music stuff) more interesting and cool sounding than other stations music. Now that is saying something! Their dj's are mellow and knowledgeable about tidbits of music I didn't know and I love that. There is a guy who does commercials who has a sexy ass voice but no clue if he's a dj or not. Great station all around. PS- I forgot one more thing - they play the LONG versions of songs, like then entire intros. I love this.

Howdy! Looks like I'm the second person to login here and review Los Angeles' latest rock n roll…read moreFM, 100.3FM, The Sound. I've been a listener since the station started nearly a year ago, plus I grew up in the south bay beach area in the 60's and 70's. That's from the time 93KHJ took the AM top 40 crown and was soon replaced by the birth and growth of rock n roll on FM. 40+ years! Progressive rock n roll. KPPC (now KROQ) and KMET (now KTWV) KYMS, KNAC and others who arguably started the radio style and imbued it with a heavy non-establishment message supported by the music and lots of humor. I can say this, because I was there at KNAC and other stations. These "inventors" of what later became homogenized and labeled "AOR" (Album-Oriented Rock) were one of a kind personalities with a huge knowledge of music genres and the know-how to mix it live on air. No format clocks or rotation "rules." Sadly, "spontaneity" has long since been ironed out of the format and history of FM rock radio for that matter. KSWD, 100.3 "The Sound" now tells its listener "it's all about the music." Yeah, if you say so, since you can SAY anything you want. Where is the music's connection to our lives--the context? What is the point of view now? Can air personalities ask if we are safer from terrorism, is our food more safe to eat, can they mention issues and then play a song or set of songs to back up the concept? Does "long hair" still scare management? This station reports to some industry trade publications as a "Triple A" format station. Adult Album Alternative. Roughly speaking its a format with a wide artist spectrum covering the genres of rock, singer-songwriter, emo, Americana/heartland, blues and perhaps a touch of jazz crossover. It's supposed to be a notch "smarter" than the existing rock stations on the dial--KLOS, JACK, K-EARTH, etc. You probably won't hear any so-called "hair bands, spandex wearing bands or heavy metal crap." (My opinionated description!) How does 100.3 perfom? They debuted in April of last year, 2008. Prior to that the frequency had been home to an unsuccessful urban blend. It formerly was "Pirate Radio" and once was known as "K-100," staffed by former KHJ jocks. The ratings so far place it under a 1.0 share of the market 12+ 6a-Mid, M-F. KSWD is the fourth station to bring the triple A sound to Los Angeles. In my humble opinion, they play too much classic rock and not enough newer music per hour. Yet their jocks do a pretty damn good job. But there is the lip-service of using on-air announcements by a "big voice guy" intoning the marketing phrase "it's all about the music." Not really true, it seems to me. Where is the heartland stuff? Where are the blues tunes? Where are the deeper tracks from core classic artists? Why won't the station limit the core artist rotation so that the same non-current artist won't be played again in the same hour for the next 3 days or so? Not enough core artists in the library to do this? When you read the listener feedback on the station's own message board, you're apt to hear about the "repetition." Either a few clunker new tracks are played too much ("Mercy" by Duffy) or core artists come up too often with their same old hits. No depth. The sound that The Sound lacks is a cohesive music direction that leads the way to the best of the new. The result: they sound like they play it safe. Too safe. Not much from the latest Jackson Browne album ("Drums Of War?"). But lots of Coldplay and two from the new Springsteen. Where is the new Fleet Foxes, Blues Traveler or the newest Pretenders? Perhaps my biggest beef is the inventory policy: bad circulation of non-currents around the clock. Does anyone want to hear the same artist the next day in the same hour? This control can be done if they think it's important to do. But, they don't as I hear it. On an hourly percentage basis, they could play 40% new music (5 cuts) and 60% "classics" or deep tracks, but they don't. Is it important for them to skew a bit more "new" or reflect more of the genres that make up the AAA format? How healthy can it be to share too much of the same songs/artists with LA's other rock stations? The Sound basically is good--but could be much better with a relatively small effort to accomplish: better rotations, more variety, more currents. Could be very important elements creating a "competitive difference" between 100.3FM and any other LA competitor. Just my $.02. Gotta add, 40 years after the heady days of first rockin' the FM dial, it's much, much, tougher to start a "new" rocker in LA than it ever was. So much water under the bridge. Over the decades, we listeners have heard all the marketing slogans, positioning statements, liners, sweepers, etc., promising something the station will do and--then, not living up to the hype. Is 100.3, really "all about the music?" What about the music? It's an empty slogan. They need a meaningful sound to be successful. --Greg "Cavanaugh

It's great to actually have a radio station that doesn't play the same old junk over and over, and…read moreI appreciate that. And Matt Pinfield is awesome, great addition. What I don't really like, though, are the number of female artists that sound pretty much all alike. That bores me incredibly, and I'm a woman! I'm listening right now, and ever since I put it on about 20 minutes ago, every artist is a female with the same annoying types of voice. I wish they would vary it more. Maybe that's what the record companies are currently pushing. This could improve...

Great station! Best L.A. alternative for new music, classic rock, jazz and more, they even play…read moreB-sides, excellent, and exactly what I've been hoping for!

I've been a long-time listener to 104.3 Jim Kerr's morning show and really enjoy the program…read more I particularly appreciate that political issues are mostly avoided. However, recently they have been airing Trump commercials with false claims against immigrants. His ads are disgusting. Consequently, I will no longer be a listener of 104.3.

If you love Sabrina, Rihanna, Gaga, Bruno, Billie, Chappell, Benson, Maroon 5, Ed, Selena Gomez,…read moreSia, and The Weeknd, then this station is for you!!! They play these singers about 95 percent of the time. Boring!!! Spice it up a bit, will ya? This used to be my favorite station, but it has gone downhill the past couple years.

Their format change to all of the jams from 80s and 90s is awesome! Listener for life here!read more

I can't begin to say how tired I am of calling this radio station on a daily trying to get…read moreinformation on the tickets I I've won tickets two separate times and never I mean never received a, email, or my tickets! It's so frustrating to know not even front desk will not answer the phone. They need a better way to handle their phone system.

As much as I love listening to Booker and Stryker and the radio station overall, mostly during the…read morelater morning and afternoons, most of the time when i try calling in for tickets for something, I can't even get through with a busy signal, let alone a ringtone! I dont mind if I'm not caller 98 now and then, but if i dial and it's still stuck on "Calling", then get hung up on, something's up!! Still love the station, but that's really my main issue is the phone line!

I've never heard anyone say God**** on the radio. This group said it numerous times in 1 hour…read more I'm no prude, but that's definitely NOT acceptable

I've been a member of the Frank Army since the old Frosty, Heidi and Frank show of KLSX, also…read morelistener of the Mark and Brian for who knows how long. It was sad to hear them on the last day of KLSX, and stoked to heard them back on the air when they replaced MnB. It's also nice to have Lisa May on the show since her "Transfer" from that other radio station that no one has listened to since the 90's. Although, I'd rather hear Mystery News theater than her Meat. Heidi and Frank, thanks for making my drive to work worth while. Frank, you the man! Heidi, love your laugh and you got a wicked tongue. Erick, and Sammy, you guys are okay too. ...Now can I get Premium Membership?

The show advertises a tax forgiveness of company called Tax Relief Advocates…read more Heidi and Frank made it sound like that they were a legitimate company. They're not. They misled me about fees , and their customer service is terrible. Had I not listened to their show, this would not have happened.

The laziest advertising department in radio. They play the same two ads over and over.read more

Anyone know when the custom made Petros & Money Vans shoes will be sent to the tour winners?read more

I've been a KUSC listener for over 50 years but since the transition to Classical California the…read morestation has become practically unlistenable. I agree with the sentiments of the 1and2 star comments. I tune in the morning... acoustic guitar. I tune in in the afternoon, acoustic guitar. I tune in in the evening - and what do I hear? You guessed it - ACOUSTIC GUITAR. On a daily basis. Don't get me wrong, I even play acoustic guitar and used to welcome Rodrigo et. al. from time to time. It makes me wonder if the programming dept. is attempting to pander to some particular untapped donor base or perhaps it's a personal preference of someone high-up. Along with their habit of playing single movements, war-horses over and over, film, game music and the random contemporary tonally banal composers it's become a Classical Light Easy Listening Station. No wonder Jim took off running.

Classical KUSC is now "Classical Lite," playing only snippets of works. This afternoon they played…read moreonly the first movement of Dvorak serenade for winds, doing violence to Dvorak's masterpiece. Multimovement pieces - symphonies, concertos, etc. - are whole works by their composers, not independent pieces arbitrarily stuck together. In the Dvorak piece the first movement anticipates the last movement, unifying his creation. Playing only the first movement is like playing only the first 20 minutes of a 90 minute film. KUSC is doing violence to classical music and demeaning classical composers.