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    A & C Live Bait

    4.4 (16 reviews)
    Closed 7:00 am - 10:00 pm

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    Scott B.

    Best in town. No one knows the fishing reports better than these guys and you will find better support and customer service anywhere around. If you live in the north shore, this is the closest shop but even if it wasn't, it would be worth the drive.

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    2 months ago

    Small shop that has EVERYTHING. Super knowledgeable people there! Not in the safest of areas but is my go to fishing gear spot everytime.

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    Photo of Kyle H.
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    10 years ago

    Helpful 5
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    5 years ago

    Helpful 2
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    5 years ago

    A bait shop that has an amazing amount of product and fishing knowledge. Very good service

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    7 years ago

    These guys are great. They've been there forever and can tell you just what, when and where the fish are biting.

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    6 years ago

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    8 years ago

    Helpful 1
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    11 years ago

    Helpful 1
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    12 years ago

    Helpful 1
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    8 years ago

    Excellent service and great selection! Love this place and the owner..he can answer any fishing questions you may have!

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    7 years ago

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    9 years ago

    Helpful 1
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    7 years ago

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    15 years ago

    The best part about this place is that it's a family owned neighborhood store. Friendly service, fair prices.

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    9 years ago

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    11 years ago

    Friendly, informative and knowledgeable on local water. This is my new favorite bait shop.

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    Review Highlights - A & C Live Bait

    It's a neighborhood family bait shop but, on their walls you can find anything ever made for fishing.

    Mentioned in 4 reviews

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    Burghardt Sporting Goods

    Burghardt Sporting Goods

    2.4(5 reviews)
    7.4 mi
    $$

    They have a lot of stuff, but they don't have the knowledge. I went to a business out in Waukesha,…read moreand this gentleman knew every single thing there was to know about Lacrosse. Hot4lax Robin Buckley. Thank you

    This location can be seen from I-43, but it's tricky to find after you exit. It's across the…read moreparking lot from Jose's Blue Sombrero, so if you find that place, you can get to Burghardt's. I stopped because I saw it on my way back from Cedarburg Monday night. As far as sporting goods stores go, there is a decent amount of inventory. The lighting isn't as bright as Sports Authority, so the place looks dingy as a result. The prices seem in line with other sporting goods stores, but the customer service is what elevated this from a 3 star review to a 4 star review. I was greeted when I entered and asked if I needed help finding anything. He walked me toward the right area and another team member took me the rest of the way. The weight lifting belt that I bought rang up $10 more than the price on the peg where it hung, which is common in retail since things get moved to the wrong place by customers all the time, but the same product from that same peg had the same price as the price on the peg. So the team member have me a 15% discount to get closer to the listed price, which I was cool with. I also bought a new Brewers t-shirt for about $5 less than I find at most other retailers. I will consider Burghardt's for future purchases if I can't find what I want closer to my house.

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    A & C Live Bait - outdoorgear - Updated June 2026

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