Reminds my of my hometown San Francisco. We dipped in after hitting up Archimage and Dogtown across the street. THIS is the place to find vintage concert T's. They have them organized by band! Wonderful staff, atmosphere and selection to peruse. read more

They are so amazing in here and really great prices too everyone is so kind and welcoming there is something for everyone at Aaron's alley

Nice people, great vibe, super fun patches, cute vintage section. The only down side for us was the incense was way too strong and kicked up the allergies/watery eyes. If you are looking for a leather jacket, go check out their vintage section, it was a great selection! read more

I. LOVE. THIS. PLACE. Everyone is so friendly and the items are really unique and fun at this store! Jen is especially lovely too. The thrifting section has really good finds too! Love y'all and keep up the good work read more

Probably my all-time favorite shop in Rochester. In these times of Covid, it's really helpful that all of the people there wear masks and enforce it on anyone coming in too, but in the sweetest way, as per usual with everyone who works there. Jen is an absolute doll and will help you find whatever you may be looking for. They have a pretty neat selection of vintage clothes in the back, ranging from shoes, belts, denim, jackets, dresses, lots of military jackets, etc. They sell gorgeous crystals ranging in price, lots of locally made things like candles, incense, jewelry, hula hoops, etc. They also sell handmade tie-dye, neat backpacks and harem pants (the tie dye ones are my favorite, they're about $45 and you can fit a cat in one pocket of them, seriously I've done it). They even have a selection of tie-dye for babies, and a TON of Grateful Dead shirts for all the deadheads out there. Posters and stickers galore, every incense scent you could imagine, super cool dreamcatchers, they have it all there. The service is just unbeatable in terms of how nice and helpful all the employees are, I really love it there. They actually engage in conversation and show you other things you might like, which I usually end up liking. It's honestly pretty hard to walk in there and not want to blow your whole bank account, but in the best way. Definitely worth a visit if you're into boho/hippie/vintage/eclectic stuff. read more

It's a nice place to visit when u want something cool but don't know what no fr it's gas

Let me tell you a story. Flogging Molly was coming to town, and hell if I was going to pay TicketMaster.com for the tickets. The venue's site listed a second source for tickets, however- a place called Aaron's Alley. I Googled up the store's website, http://www.aaronsalley.com/aa/, but there was no info at the time . . . except for an address and a photograph of a man with a beard and hair past his shoulders, wearing a tie-died shirt, who we could only assume was the store's namesake. Perhaps he founded it some time ago. Anyway, with these two pieces of information, my friends and I set out to buy our tickets, not knowing whether the place would literally just be Aaron, standing in an alley, selling contraband from his trench coat. After reaching Monroe Ave and striking out on foot, we found the address listed on the website- 629. It was not an actual alley. It was an airbrushing shop. Also, it was not called Aaron's Alley. The next place over was a paraphernalia retailer filled with a small congregation of people with long hair and tie-dye, which, as far as we figured, must have meant that they knew the man of the same description whom I had seen on the website. "Are you guys selling Flogging Molly tickets here?" one of us asked. They patiently pointed us in the direction of Aaron's Alley's new location. We walked across the street and went inside, wondering if we had found the right place. It was cluttered with ponchos and hemp jewelery. As we wandered into the heavily-incensed, dimly-lit shop, a voice said, "FLOGGING MOLLY???" We turned, and there was Aaron, exactly as he had been pictured, standing behind a counter on a raised section of the shop floor, staring down at us. "Uhh . . . yeah . . . do you have any left . . .?" We approached the counter, from behind which he produced a small metal lock-box. On one side it was filled with cash, and on the other, assorted tickets. He had twenty left. We bought what we needed and he put the cash into the box and closed it. read more

I absolutely love Aaron's Alley. You can find so many awesome things here. I love the clothes, the incense, the stones and crystals, and all the other amazing things you can find here - and they also sell tickets for local shows too! The environment is awesome. Love it here...I always feel welcome. Definitely the best stop in Rochester for all of your fantastic Bohemian/Hippie needs! read more

This is probably one of my favorite hippie shops in Rochester. The owner, Aaron, is a very nice guy and very outgoing. This is a great place to get some one-of-a-kind clothing and the perfect place to shop for vintage clothing. The kind of vintage clothing that you really can't find at Goodwill! I've bought a few and a couple others that turned out to be my ultimate treasures. Every time I am in town, I love to stop over Monroe Ave just to walk into Aaron's Alley to see what could be the latest treasure find for me. read more

I love this store. Aaron's Alley is full of good vibes, zen times and smiles all around. I come here once a week, sometimes to buy, sometimes just to browse, but every time I'm always greeted with a warm smile and great service. Angela and her staff do an excellent job and their selection of boho/hippie clothing is unmatched. Great prices too- I can splurge and buy 2 dresses without breaking the bank. I will definitely be back! read more

Got a bit of a "head shop" vibe with nice selection of counter culture attire, incense, gemstones, and gifts ideas for old hippies, trustifarians, and those who defy labels. Let cooler heads prevail! read more

Whenever I go into Aaron's Alley I have the best experience and leave with a smile on my face. The staff is so helpful and welcoming. The staff is what keeps me going back to shop there! Definitely one of my favorite local shops. read more

This is one of the best places to shop in Rochester for all your bohemian needs. There is no better place for Grateful Dead merchandise but it doesn't stop at dead head stuff. They offer an assortment of locally made jewelry and other crafts of high quality. If you want to support local talent this is the place to shop. read more

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Like some of the other reviewers, I remember the "old" Aaron's Alley from when I was a kid. Went in this past week for some incense and sage, and just to poke about. I'm a DIY kind of clothes girl, but they had some very interesting dresses that were reasonably priced. The vintage clothes section in the back was new, and some things definitely caught my eye. The Incense selection is way better than many other shops around, and since it's a reasonable walk from my apartment and the sticks are also reasonably priced, I've definitely switched loyalties. They were out of bundles of White Sage, and when I asked about it, the girl behind the counter told me of another store that probably had some - I found that really helpful. They also carry work from local artisans - Wire wraps and clothes, etc. As an artist, it's always great to see established shops supporting the local artisans. As far as I know, no other "hippie shop" in Rochester does this - all of the merchandise is usually mass-produced in China or India or wherever and sold at atrocious prices. I don't mind paying extra for something I know my neighbor made. The one thing I didn't like, and maybe it's just me, but they watch you like hawks when you're shopping. That always makes me feel very uncomfortable because I feel that, if I trust a place enough to shop there, they should trust me in kind. Despite this, the girl that checked me out was very friendly - she did greet me upon entering the store, and as I said before, she wasn't shy about helping me complete my mission for Sage. See you again real soon, guys - Thanks a bundle! read more

Now at almost 30 I can say I have been shopping here intermittently (due to moving from state to state) since I was 15. They always have the coolest gear, it smells great and the staff is super friendly! If you need some show clothing, everyday wear or even concert tickets for the area, this is the place to go!! Miss you Aaron, but I love the west coast!! I hope to visit again, sooner than later! (You do need a website though!) read more

Coolest place in town for hippie gear, vintage clothes, jewelry, incense, oils and conversation. Parking in back or on street is usually easy. Friend them on facebook and you'll keep up with new and cooler stuff. Love the staff, Jen is super sweet! So friendly and they know their inventory! Go there!! read more

Smells wonderful in here! Great selection of clothes and other interesting things. If you want a wall tapestry, this is the place to go! Great selection of incense, and cool candles. Affordable too. This is a must see if you are not from Rochester and are visiting! Come enjoy! read more

Aaron's Alley is a Rochester gem! It's a great place to get one of a kind hand made items. Part of the Monroe Ave movement to support local businesses, they give local artists and crafters a great venue to sell their wares. A must stop shop for hippies and Grateful Dead fans! read more

If you are looking for hippie wear this store is for you. I have only been here to get tickets but it's a neo hippies paradise full if incense and tie dye. read more

AMAZING. First off the late owner Aaron was a truly a compassionate and caring individual. Always talking to customers and passerbys on the street. The current staff is just as incredible. Always greeting you with a smile, even when they've had a bad day! Awesome clothes at reasonable prices. And remember, when you shop here instead of online you are not only supporting your local economy and a small business, but also a wonderful family and community that comes together in their love of art, music and heady gear. Get down to Aaron's Alley! You will not regret it!!! read more

My Dead shirt finally came in after waiting about a year for it to arrive. Couldn't be happier. Was in no rush to get it and when they received the new shipment of Liquid Blue shirts (official GD retailer) they promptly called me and gave me an outstanding price on my shirt. I am so pleased with it and the staff for always being unnecessarily friendly and helpful anytime my girlfriend and I visit. Definitely my new favorite shirt. Now we can wear our dead shirts that I have purchased for us from there. Thank you guys, I send you only the best vibes :) read more

I went to Arrons for the second time ever...I met the owner and he maybe a "hippie" but he sells wiccan things and he was doing a healing at the point I was int he store. Me being a healer myself he grabbed my hand and he even warmed me through to the core.. Very positive energy..very warm and informative. The staff was busy as its the Christmas season now but they took time to answer all our questions, I will be back to see them again read more

I remember going to Aaron's Alley since I was a kid living in Rochester over 15 years ago. My mother's friends were friends with the owner Aaron. I remember it being a great hippie store with great clothing, accessories and other gift items. This weekend was the first time I had visited the new location since they had moved. I was disappointed to walk into the store with 3 people working, and not one person acknowledging me or my 2 friends. We walked throughout the entire store, and didn't see one item we liked. In fact, I remember them carrying much more items and a better selection especially quality wise. I saw a vintage clothing section that carried a large amount of coats and leather jackets which I thought was great. But other than that, I didn't see much to rant and rave around. The store was a lot smaller and clustered in a way that it was hard to really navigate the store. Nothing like it use to be. Probably won't be visiting here next time I'm in down. read more

I love this store, But wish it was bigger!