Anita was the second person to do my eyeliner and the first to do my eyebrows years ago. Over the years, I have referred people to her and even when I moved to Florida, I would return to Ohio to have her do updates even though permanent makeup is cheaper here in St. Petersburg. So it was with complete confidence that I told my mom that she needed to go to Anita to have her eyebrows done. Eyebrows were great. Anita asked Mom if she wanted her eyeliner done (I really wish Mom had talked to me first about that first),. Mom said yes and the ink quite promptly disappeared. Three attempts later.. eyeliner came off. The suggestion was made that Mom has a medical condition that causes ink to disappear. I checked out https://www.realself.com/forum/permanent-eyeliner-flaking which would appear to imply that no, Mom might be pretty healthy after all. Regardless of the reasons why this phenomena happens in the above link, I felt that she should have gotten a partial refund, at least. Maybe she could have gone back a fourth time but what's the point, really? I'm thinking there is none. My mom felt bad and I kept telling her after each procedure that Anita would do right by her, not to worry. I was in the wrong. I'm sure that she could go back every other week or so and have the process redone but it doesn't feel very good and why would somebody do that unless they enjoy pain? Since Anita's insurance company keeps track of her money, my mom cannot get a refund. This especially bites since she's retired but let's move on, shall we? I didn't know that Anita's insurance company did her finances and all that. I personally have USAA and all they care about is whether I pay them. I'm not sure they care about anything else, to be honest. I'll have to ask them the next time I call. The suggestion was made that perhaps my mother would like to have her lipliner done. Really? Like, seriously???? Why would my mom drive to Englewood and go 'under the needle' again for something that may or may not work and the only thing changing is her checkbook balance? Obviously, if I had known about the insurance company deal, I would never have recommended people to go to her over the years and I sure as heck would have gotten eyebrow and eyeliner updates done in St. Petersburg or maybe Tampa and saved a few bucks. Does Anita's insurance company think this sum of money was worth losing business over? I guess so. Sure hope it wasn't Geico. I like that lizard. read more

Anita is a very careful with attention to detail in the make up of clients. She has great knowledge of the high quality of products that she uses in permanent make-up. Brows and eyeliner looks natural. She is careful to explain all the steps of any procedure she preforms. Quality products. read more

My wife loves Anita, she's been doing make up for over 25 years. My wife looks amazing, I can't say enough about this place. One on one appointments. My wife has never had an issue with her. Some of these other reviews, I'm not sure what happened, but that sounds nothing like any experience we have ever had. But I never go off one review alone. If your in the market give this place a look. You won't be disappointed. read more

Have been going there for years (20) - and wouldn't go anywhere else. Anita has done my lips, eyes, and brows and her knowledge of color and style are superb, not to mention her always willing to please attitude. She did my 87 year old mother-in-laws lips and treated her like a queen. I would highly recommend to to anyone who is interested in permanent cosmetics. Janet Nuzum read more